The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
It seems obvious to me that we want to find the buyers that value our products the most and then sell to them.
But once we really start to understand what value means, when we start to understand th…
Kyle Poyar is the Vice President for Market Strategy at OpenView since 2016. He is responsible for helping OpenView’s portfolio companies accelerate top-line growth through deep insights. He leads …