Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
- Update frequency
- every 3 days
- Average duration
- 13 minutes
- Episodes
- 522
- Years Active
- 2021 - 2025
Pricing Strategies for Your Travel Business with Neil Fitzgerald
Neil Fitzgerald is an experienced, driven, and accomplished pricing and revenue professional, with a wealth of experience while working for leading, high-profile companies. Proven in exceeding all bo…
Blogcast: Lessons from Amazon’s Nessie
This is an Impact Pricing Blog published on October 12, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/lessons-from-amazons-nes…
Pricing Table Topics: Queen of Diamonds – Create Perceived Value with Marketing
This one is the Queen of Diamonds from the Impact Pricing card deck.
We often talk about how we want products that are different from our competitors. And if we think about what we want to build, we…
Top Pricer Tournament: Simulating Winning Pricing Strategies with Mark Chussil
Mark Chussil is the founder of Advanced Competitive Strategies, Inc. He is an expert in qualitative and quantitative business war games, custom strategy simulators, executive education and management…
Blogcast: Rules of Thumb for Price Increases
This is an Impact Pricing Blog published on October 5, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/rules-of-thumb-for-price…
Pricing Table Topics: Queen of Hearts – Value-based Pricing
This one is the Queen of Hearts from the Impact Pricing card deck.
Value-based pricing has many different meanings. Different people use it differently. Oftentimes, it's used to say, what's the valu…
Quantifying Value: The Key to Selling with Confidence with John Mansour
John Mansour founded Product Management University to unlock one’s full growth potential by making quantifiable customer outcomes the starting point for everything.
In this episode, John explains the…
Pricing Table Topics: Queen of Spades – Compete on Value, Not on Price
This one is the Queen of Spades from the Impact Pricing card deck.
We really should be competing on value, not on price. We often think we're in a price war with our competition. We think our competi…
Pricing Table Topics: King of Clubs – Willingness to Pay Drives Pricing
This one is the King of Clubs from the Impact Pricing card deck.
Sadly, too many companies still use cost-plus pricing. We take the cost of manufacturing or creating something, we add a margin, and …
Maximize Profits with Intelligent Pricing through Customer Segmentation with Nikhil Kalla
Nikhil Kalla is a Global Pricing Manager at Ingersoll Rand who collaborates closely with regional pricing and global cross functional teams to drive projects that build pricing governance, create val…
Blogcast: Why Your NRR Isn’t Better
This is an Impact Pricing Blog published on September 28, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/why-your-nrr-isnt-bett…
Pricing Table Topics: King of Diamonds – Customers Buy Perceived Value
This one is the King of Diamonds from the Impact Pricing card deck.
We know that customers trade money for value. They're buying value, but what kind of value? There's lots of ways to break value up…
Leveraging the Power of Selling and Leadership to Win at Higher Prices with Scott K. Edinger
As a consultant, author, advisor, and speaker, Scott K. Edinger creates positive change for clients and is recognized as an expert in the intersection of leadership, strategy, and sales. He is the au…
Blogcast: Learning from iPhone Pricing
This is an Impact Pricing Blog published on September 21, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/learning-from-iphone-p…
Pricing Table Topics: King of Hearts – Value Comes from Problems Solved and Results Delivered
This one is the King of Hearts from the Impact Pricing card deck.
We often think about, what is value? And we think of value-based pricing, it's what's a customer or buyer willing to pay. And so, th…
Why Is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Report with Steven Forth
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and…
Blogcast: Four Ways to Grow a Customer
This is an Impact Pricing Blog published on September 14, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/four-ways-to-grow-a-cu…
Pricing Table Topics: King of Spades – There’s No Such Thing As a Commodity
This one is the King of Spades from the Impact Pricing card deck.
Of course there's no such thing as a commodity. Well, many salespeople, many business people think they're selling a commodity. And …
AI Pricing Capabilities for Your Business with Brooks Hamilton
Brooks Hamilton is a principal at Hamilton AI Strategy Advisors, specializing in strategy consulting, product management, program management, cross-functional team leadership, and go-to-market strate…
Blogcast: Two Ways to Grow Revenue
This is an Impact Pricing Blog published on September 7, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/two-ways-to-grow-revenu…