1. EachPod
EachPod
Impact Pricing - Podcast

Impact Pricing

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

Business Education Marketing How To
Update frequency
every 3 days
Average duration
13 minutes
Episodes
522
Years Active
2021 - 2025
Share to:
Blogcast: It’s Too Expensive!

Blogcast: It’s Too Expensive!

This is an Impact Pricing Blog published on July 13, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/its-too-expensive/

If you h…

00:02:41  |   Fri 25 Aug 2023
Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs.

Pricing Table Topics: 2 of Diamonds – Involve Finance with Monitoring the Value-based KPIs.

This one is the 2 of Diamonds from the Selling Value card deck. 

I'm often asked who should own pricing, and one of the departments that often comes up is finance. And of course, I'm not a huge fan o…

00:02:25  |   Wed 23 Aug 2023
Discover How to Know Your Value with Amy Riley

Discover How to Know Your Value with Amy Riley

Amy L. Riley is an internationally renowned speaker, author and leadership development consultant. She’s worked with organizations such as Deloitte, Cisco Systems and Aon Hewitt and has over 20 years…

00:27:42  |   Mon 21 Aug 2023
Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount

Pricing Table Topics: 2 of Clubs – Salespeople with Authority to Discount

This one is the 2 of Clubs from the Selling Value card deck. 

Salespeople are going to use every single tool they have available to them. Absolutely, they're going to use value selling if we've taugh…

00:02:34  |   Fri 18 Aug 2023
Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid

Pricing Table Topics: 2 of Hearts – The Best Response to an RFP Is Not to Bid

This one is the 2 of Hearts from the Selling Value card deck. 

When you get an RFP, you have to decide, are you going to bid or not. Believe it or not, that's actually a decision you get to make. You…

00:02:39  |   Wed 16 Aug 2023
Challenges of Pricing AI with Steven Forth

Challenges of Pricing AI with Steven Forth

Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and…

00:32:14  |   Mon 14 Aug 2023
Blogcast: Next Book Title?

Blogcast: Next Book Title?

This is an Impact Pricing Blog published on July 6, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/next-book-title/

If you have…

00:02:46  |   Fri 11 Aug 2023
Pricing Table Topics: 2 of Spades – Relative Value Conversations

Pricing Table Topics: 2 of Spades – Relative Value Conversations

This one is the 2 of Spades from the Selling Value card deck. 

You've heard me talk about value conversations before, where value conversations are really the conversation we have with a customer or …

00:02:28  |   Wed 09 Aug 2023
Brainstorming the ‘Ultimate Pricing Book Title’ with Sebastian Wrobel

Brainstorming the ‘Ultimate Pricing Book Title’ with Sebastian Wrobel

Sebastian Wrobel is an energetic and passionate professional leader, helping companies achieve value and pricing excellence. Pushing digital transformation into lasting integration. Experienced in wo…

00:32:15  |   Mon 07 Aug 2023
Blogcast: Right or Effective?

Blogcast: Right or Effective?

This is an Impact Pricing Blog published on June 29, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/right-or-effective/

If you …

00:02:52  |   Fri 04 Aug 2023
Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value from Your Solution

Pricing Table Topics: 3 of Diamonds – Prospect for Buyers Who Get More Value from Your Solution

This one is the 3 of Diamonds from the Selling Value card deck. 

The question now, as we're doing our prospecting, is to say which prospects will get the most value. We've talked in the last few week…

00:02:45  |   Wed 02 Aug 2023
Maximizing Value in Retail Pricing with Kiran Gange

Maximizing Value in Retail Pricing with Kiran Gange

Kiran Gange founded RapidPricer and is currently working on automated pricing and promotions for retailers using image processing, spectral images, IOT data and artificial Intelligence.

In this episo…

00:28:16  |   Mon 31 Jul 2023
Blogcast: Help! What’s Bigger than Pricing?

Blogcast: Help! What’s Bigger than Pricing?

This is an Impact Pricing Blog published on June 22, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/help-whats-bigger-than-pric…

00:03:15  |   Fri 28 Jul 2023
Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem

Pricing Table Topics: 3 of Clubs – Sell to Someone Actively Trying to Solve a Problem

This one is the 3 of Clubs from the Selling Value card deck. 

It really is easier to sell to someone who's already trying to solve a problem or realizes they have a problem and wants to go solve it. 

00:02:40  |   Wed 26 Jul 2023
Create Value Through Pricing with Robert Edwards

Create Value Through Pricing with Robert Edwards

Robert Edwards specializes in delivering consulting and training for company executives to understand how to optimally price their products and services, monetize their products, maximize value gener…

00:29:53  |   Mon 24 Jul 2023
Blogcast: The IKEA Effect and Pricing

Blogcast: The IKEA Effect and Pricing

This is an Impact Pricing Blog published on June 15, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/the-ikea-effect-and-pricing…

00:02:24  |   Fri 21 Jul 2023
Pricing Table Topics: 3 of Hearts – Prospect in a Pool of Buyers Who Have the Problem

Pricing Table Topics: 3 of Hearts – Prospect in a Pool of Buyers Who Have the Problem

This one is the 3 of Hearts from the Selling Value card deck. 

As you're doing your prospecting, you have to decide who you're going to reach out to for the prospecting. And since we know that buyers…

00:02:22  |   Wed 19 Jul 2023
Minimize Churn and Boost Your Net Dollar Retention with Karen Chiang

Minimize Churn and Boost Your Net Dollar Retention with Karen Chiang

Karen Chiang is a co-founder and managing partner of Ibbaka, a company that provides software and expertise to enable business growth by optimizing revenue performance through customer value manageme…

00:34:28  |   Mon 17 Jul 2023
Blogcast: Value-Based Pricing is an Attitude

Blogcast: Value-Based Pricing is an Attitude

This is an Impact Pricing Blog published on June 8, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/value-based-pricing-is-an-a…

00:02:46  |   Fri 14 Jul 2023
Pricing Table Topics: 3 of Spades – People Who Are Easier to Prospect

Pricing Table Topics: 3 of Spades – People Who Are Easier to Prospect

This one is the 3 of Spades from the Selling Value card deck. 

Of course, salespeople, marketing people, we have to do prospecting. The question becomes, who do we look for as prospects to move into …

00:03:07  |   Wed 12 Jul 2023
Disclaimer: The podcast and artwork embedded on this page are the property of Mark Stiving, Ph.D.. This content is not affiliated with or endorsed by eachpod.com.