The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
This is an Impact Pricing Blog published on July 13, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/its-too-expensive/
If you h…
This one is the 2 of Diamonds from the Selling Value card deck.
I'm often asked who should own pricing, and one of the departments that often comes up is finance. And of course, I'm not a huge fan o…
Amy L. Riley is an internationally renowned speaker, author and leadership development consultant. She’s worked with organizations such as Deloitte, Cisco Systems and Aon Hewitt and has over 20 years…
This one is the 2 of Clubs from the Selling Value card deck.
Salespeople are going to use every single tool they have available to them. Absolutely, they're going to use value selling if we've taugh…
This one is the 2 of Hearts from the Selling Value card deck.
When you get an RFP, you have to decide, are you going to bid or not. Believe it or not, that's actually a decision you get to make. You…
Steven Forth is Ibbaka’s Co-Founder, CEO, and Partner. Ibbaka is a strategic pricing advisory firm. He was CEO of LeveragePoint Innovations Inc., a SaaS business designed to help companies create and…
This is an Impact Pricing Blog published on July 6, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/next-book-title/
If you have…
This one is the 2 of Spades from the Selling Value card deck.
You've heard me talk about value conversations before, where value conversations are really the conversation we have with a customer or …
Sebastian Wrobel is an energetic and passionate professional leader, helping companies achieve value and pricing excellence. Pushing digital transformation into lasting integration. Experienced in wo…
This is an Impact Pricing Blog published on June 29, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/right-or-effective/
If you …
This one is the 3 of Diamonds from the Selling Value card deck.
The question now, as we're doing our prospecting, is to say which prospects will get the most value. We've talked in the last few week…
Kiran Gange founded RapidPricer and is currently working on automated pricing and promotions for retailers using image processing, spectral images, IOT data and artificial Intelligence.
In this episo…
This is an Impact Pricing Blog published on June 22, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/help-whats-bigger-than-pric…
This one is the 3 of Clubs from the Selling Value card deck.
It really is easier to sell to someone who's already trying to solve a problem or realizes they have a problem and wants to go solve it.
…Robert Edwards specializes in delivering consulting and training for company executives to understand how to optimally price their products and services, monetize their products, maximize value gener…
This is an Impact Pricing Blog published on June 15, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/the-ikea-effect-and-pricing…
This one is the 3 of Hearts from the Selling Value card deck.
As you're doing your prospecting, you have to decide who you're going to reach out to for the prospecting. And since we know that buyers…
Karen Chiang is a co-founder and managing partner of Ibbaka, a company that provides software and expertise to enable business growth by optimizing revenue performance through customer value manageme…
This is an Impact Pricing Blog published on June 8, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/value-based-pricing-is-an-a…
This one is the 3 of Spades from the Selling Value card deck.
Of course, salespeople, marketing people, we have to do prospecting. The question becomes, who do we look for as prospects to move into …