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Impact Pricing - Podcast

Impact Pricing

The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.

Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.

Pricing is really about creating, communicating and capturing value.

Business Education Marketing How To
Update frequency
every 3 days
Average duration
13 minutes
Episodes
522
Years Active
2021 - 2025
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Embracing Outcome-Based Pricing and Ditching Hourly Billing with Jonathan Stark

Embracing Outcome-Based Pricing and Ditching Hourly Billing with Jonathan Stark

Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing Is Nuts, the host of Ditching Hourly, and writes a daily newsl…

00:32:15  |   Mon 10 Jul 2023
Blogcast: Commit to Expand

Blogcast: Commit to Expand

This is an Impact Pricing Blog published on June 1, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/commit-to-expand/

If you hav…

00:02:49  |   Fri 07 Jul 2023
Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts

Pricing Table Topics: 4 of Diamonds – Walking Away from a Negotiation Takes Guts

This one is the 4 of Diamonds from the Selling Value card deck. 

Wow, walk away from a negotiation, ouch! We're essentially saying, "No, we're not going to negotiate anymore. Take the deal that we've…

00:02:44  |   Wed 05 Jul 2023
Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney

Revolutionize Your Pricing Strategy: Unlock the Power of Collaborative Conversations with Carole Mahoney

Carole Mahoney is an author, speaker, coach, and trainer taking a cognitive approach to sales success.

In this episode, Carole shares how salespeople should initiate a pricing conversation that shoul…

00:23:33  |   Mon 03 Jul 2023
Blogcast: Quick and Dirty Pricing Research

Blogcast: Quick and Dirty Pricing Research

This is an Impact Pricing Blog published on May 25, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/quick-and-dirty-pricing-rese…

00:02:27  |   Fri 30 Jun 2023
Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negotiating

Pricing Table Topics: 4 of Clubs – Learn the Competitive Situation Before Negotiating

This one is the 4 of Clubs from the Selling Value card deck. 

It turns out that procurement people often lie to us. And it's their job, not necessarily to lie, but it's their job to get a better pric…

00:02:28  |   Wed 28 Jun 2023
Why You Need to Engage to Have Value Conversations with John Ray

Why You Need to Engage to Have Value Conversations with John Ray

John Ray is a Pricing and Business Development Coach for Professional Services Firms, and a Podcast Host and Producer.

In this episode, John shares optimal strategies for positioning your value propo…

00:28:40  |   Mon 26 Jun 2023
Blogcast: What if They Find Out?

Blogcast: What if They Find Out?

This is an Impact Pricing Blog published on May 18, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/what-if-they-find-out/

If yo…

00:02:13  |   Fri 23 Jun 2023
Pricing Table Topics: 4 of Hearts – Gives and Gets

Pricing Table Topics: 4 of Hearts – Gives and Gets

This one is the 4 of Hearts from the Selling Value card deck.

This concept of asking for something anytime we're going to give a discount, we simply refer to it as gives and gets. We don't give anyth…

00:02:28  |   Wed 21 Jun 2023
Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley

Drop Pilot's Game-Changing Pricing Strategies with Michael Hammersley

Michael Hammersley co-founded and invented a payment system designed to locate the market price of any consumer good. He authored the utility patent that protects the invention.

In this episode, Mich…

00:22:07  |   Mon 19 Jun 2023
Blogcast: Price Segmentation in TIOLI Markets

Blogcast: Price Segmentation in TIOLI Markets

This is an Impact Pricing Blog published on May 11, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/price-segmentation-in-tioli…

00:03:12  |   Fri 16 Jun 2023
Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiating

Pricing Table Topics: 4 of Spades – Determine Purchasing Power Before Negotiating

This one is the 4 of Spades from the Selling Value card deck.

Every time a salesperson gets in front of a procurement officer, a purchasing agent, however they're called, the purchasing agent will ac…

00:02:40  |   Wed 14 Jun 2023
Procurement and Sales in Impact to Value Pricing with Jens Hentschel

Procurement and Sales in Impact to Value Pricing with Jens Hentschel

Jens Hentschel's passion is B2B relationship management and is especially interested in the interaction between the two sides at the negotiation table: buyers and sellers, suppliers and customers, sa…

00:29:39  |   Mon 12 Jun 2023
Blogcast: Price Segmentation by Negotiating

Blogcast: Price Segmentation by Negotiating

This is an Impact Pricing Blog published on May 4, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/price-segmentation-by-negotia…

00:02:20  |   Fri 09 Jun 2023
Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority

Pricing Table Topics: 5 of Diamonds – Give Salespeople Discount Authority

This one is the 5 of Diamonds from the Selling Value card deck. 

We typically give our salespeople some level of discount authority. And the reason we do that is, let's say they walked in, and they a…

00:02:21  |   Wed 07 Jun 2023
Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti

Monetization-Driven Growth: What It Means and How It Works with Alessandro Monti

Alessandro Monti is a pricing enthusiast and expert on all topics related to monetization, conversion, upselling, digital pricing, price management, and business and pricing history.

In this episode,…

00:27:03  |   Mon 05 Jun 2023
Blogcast: Simplify Your Pricing

Blogcast: Simplify Your Pricing

This is an Impact Pricing Blog published on April 27, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/simplify-your-pricing/

If …

00:03:37  |   Fri 02 Jun 2023
Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

Pricing Table Topics: 5 of Clubs – Gain Higher ASPs and Margins

This one is the 5 of Clubs from the Selling Value card deck.

Most salespeople are paid on commission, and typically that commission is a percentage of the revenue. So, 2% of the revenue, 5% of the re…

00:02:49  |   Wed 31 May 2023
Mastering the Art of Negotiation with Andrew Bailey

Mastering the Art of Negotiation with Andrew Bailey

Andrew Bailey is a Value Pricing and Price Negotiation Specialist. He is the founder of Commercial Strategy 4. He helps you unleash your pricing power to sell more, more often, and at a higher price …

00:30:05  |   Mon 29 May 2023
Blogcast: Nobody Cares About Your Product

Blogcast: Nobody Cares About Your Product

This is an Impact Pricing Blog published on April 20, 2023, turned into an audio podcast so you can listen on the go.

Read Full Article Here: https://impactpricing.com/blog/nobody-cares-about-your-pr…

00:04:22  |   Fri 26 May 2023
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