Impact Pricing
The Impact Pricing Podcast will help you win more business at higher prices by teaching you about pricing and value.
Once you understand how your buyers perceive the value of your product, you can build, market and sell products that win at higher prices.
Pricing is really about creating, communicating and capturing value.
- Update frequency
- every 3 days
- Average duration
- 13 minutes
- Episodes
- 522
- Years Active
- 2021 - 2025
Blogcast: Wow! A Price Decrease
This is an Impact Pricing Blog published on March 1, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/wow-a-price-decrease/
[powe…
Pricing Table Topics: 7 of Clubs – Help the Buyer Understand the Value of Solving their Problem
This one is the 7 of Clubs from the Selling Value card deck.
Anytime you're in a sales situation, we think to ourselves, Hey, we need to be selling against our competition. We need to point out why w…
How Machine Learning and AI Can Help You Make Efficient Pricing Decisions with Alex Galkin
Alex Galkin is the Co-Founder and CEO of Competera, a pricing optimization SaaS company converting technologies into ready-to-use products for enterprise retailers worldwide. Alex has been a mentor a…
Pricing Table Topics: 7 of Hearts – Value Propositions Are General, Selling Value Is Specific
This one is the 7 of Hearts from the Selling Value card deck.
It is true, value propositions really are awesome.
Marketing teams, companies, sit around to try to figure out, what's the value proposit…
Blogcast: Lessons from the Library
This is an Impact Pricing Blog published on February 22, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/lessons-from-the-librar…
Value Bread Blues? How to Announce Price Increases with Casey Brown
Casey Brown is the President of Boost Pricing, and she has been since 2011. She started her career as a Chemical Engineer at GE, and she's been in pricing for almost 20 years now. Casey loves whitewa…
Pricing Table Topics: 7 of Spades – The Biggest Opportunity to Influence a Sale
This one is the 7 of Spades from the Selling Value card deck.
It is true that when a buyer's asking for help justifying a purchase, this is the ultimate opportunity to influence that sale.
Let's take…
Blogcast: AMC Changes Pricing, FINALLY
This is an Impact Pricing Blog published on February 15, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/amc-changes-pricing-fin…
Agile Pricing: Why it Matters, Solving Usage-Based Pricing Challenges with Griff Parry
Griff Parry is the Founder and CEO of m3ter where he helps make it easy for SaaS companies to intelligently deploy and manage usage-based pricing. He's led AWS’ go-to market strategy for games and ga…
Blogcast: A Price Signaling Example?
This is an Impact Pricing Blog published on February 8, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/a-price-signaling-exampl…
Pricing Table Topics: 8 of Diamonds – Some Buyers Only Consider One Alternative Even in Competitive Markets
This one is the 8 of Diamonds from the Selling Value card deck.
Let's say that you are in a marketplace where people almost always decide between your product and competitor's products. Gee, could I …
Brand Value for Big Sales: Insights from Satish Dharmarajan
Satish Dharmarajan is the Director of Pricing and Business Intelligence at Orkin, He is an Advisory Board Member at the University of Tennessee at Chattanooga, and has held analytics roles at Home De…
Blogcast: Evaluating a Pricing Strategy
This is an Impact Pricing Blog published on February 1, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/evaluating-a-pricing-str…
Pricing Table Topics: 8 of Clubs – Buyers Who Buy without Considering Competitive Alternatives
This one is the 8 of Clubs from the Selling Value card deck.
Okay. You're wondering to yourself, do buyers ever not consider competitive alternatives? And the answer is, absolutely yes!
Some easy co…
The Secret to Selling Solutions, Not Just Product Features with Johnny Cheng
Johnny Cheng is the Senior Director of Pricing and Packaging at ClickUp. He was the Senior Director of Pricing and Packaging at Coupa Software, and has years of experience in Product Marketing throug…
Blogcast: Transitioning to Selling Subscriptions
This is an Impact Pricing Blog published on January 25, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/transitioning-to-selling…
Pricing Table Topics: 8 of Hearts – Buyer Wants Help with a Business Case
This one is the 8 of Hearts from the Selling Value card deck.
Oh, my gosh! If a buyer ever asked me to help them with a business case, I'm inside quietly jumping up and down rejoicing because they're…
Pricing to Scale: 4-Step Strategic Framework for Business Success with Ajit Ghuman
Ajit Ghuman is the Director of Product Management, Pricing, Packaging, and Customer Experience at Twilio. He is the author of the book Price to Scale. He’s had Director of Product Marketing title at …
Blogcast: Another Ridiculous Fee
This is an Impact Pricing Blog published on January 18, 2023, turned into an audio podcast so you can listen on the go.
Read Full Article Here: https://impactpricing.com/blog/another-ridiculous-fee/
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Pricing Table Topics: 8 of Spades – Buyers on a Trust Journey are Not Price Sensitive
This one is the 8 of Spades from the Selling Value card deck.
When buyers are making a 'will I' decision, they're trying to decide, should I spend money to go solve this problem or not?
Oftentimes, …