Fit For the Future
We have never faced us much uncertainty as we do now, and have never needed strong leadership as we do today. Navigate this fast-changing world with ideas and insights for leading through crisis, recovery, and growth, and being fit for the future.
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- Update frequency
- every 6 days
- Average duration
- 17 minutes
- Episodes
- 359
- Years Active
- 2007 - 2025
Don't Try to Reach Everybody
Every customer and client is already a niche market of one. If you're not niche marketing already, you're missing the point.
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00:06:59 |
Sun 04 Apr 2010
One Web Site Or Two?
I've recently had three conversations with three different clients about whether they need one Web site or two.
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00:05:17 |
Sun 28 Mar 2010
Why Your Web Site Visitors Aren't Buying
What is the last thing you want them to do before they leave your Web site? Whatever the outcome for your business, make sure you make it simple - almost simplistic - for them to take that action.
Ho…
00:05:34 |
Thu 18 Mar 2010
The Web Marketing Pipeline
There are - fundamentally - only four ways to use your Web site to increase your income.
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00:05:06 |
Fri 05 Mar 2010
Get Control Of Your Web Site
You MUST be able to update your Web site yourself.This is no longer optional. A surprising amount of stuff depends on you having a Web site - and a Web site you can update yourself. You don't need al…
00:04:51 |
Wed 24 Feb 2010
Ask the real marketing experts
Instead of hiring an expensive marketing expert, you’re asking the real marketing experts: your clients and customers.
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00:04:39 |
Sun 07 Feb 2010
Make Better Conference Calls
One of my predictions for 2010 is that we'll see a massive growth in the use of virtual meetings - in the form of conference calls, teleseminars, video conferencing, webinars and the like. If you wan…
00:05:34 |
Sat 23 Jan 2010
The Hedonist's Guide to Goal Setting
Most goal-setting systems are hard - they take willpower, discipline, sacrifice and hard work. This year, do yourself a favour and set goals that are easy and natural to achieve, and bring you joy an…
00:08:47 |
Thu 07 Jan 2010
My Top Ten Web Sites of 2009
I share with you some of the Web sites that I use regularly in my business, and that will help you as well - particularly as a speaker, trainer, consultant, coach or other infopreneur. I've omitted s…
00:08:49 |
Thu 24 Dec 2009
Top Ten Online Trends for 2010
If you're a speaker, trainer, coach or consultant, you need to know about these things, because they will affect your business - like it or not.
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00:05:58 |
Sun 06 Dec 2009
Professional Speakers - Fast Becoming an Endangered Species
Are you embracing the new opportunities the Internet brings you fordelivering your material? This is not just about using the Internet asa marketing tool; it's also about using it as a delivery tool.
…
00:03:12 |
Thu 19 Nov 2009
Collaborate - It's the Path to Success
You might not have noticed it, but collaboration is an important trendtoday - even if you're a one-person business who makes a livingtelling other people what to do.
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00:03:09 |
Thu 05 Nov 2009
Internet Users Have High Expectations
Ordinary Internet users have very high expectations. It's not enoughto do a "good" or "OK" job on-line; you have to be exceptional. Thisdoesn't mean you have to have an all-singing, all-dancing on-li…
00:04:18 |
Sat 24 Oct 2009
Are You Just Presenting or Truly Engaging?
Modern audiences want more than just being "presented to" - they want engagement. How are you doing in meeting their needs?
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00:04:00 |
Thu 08 Oct 2009
The Value of Mentoring
Mentoring is the fastest way to accelerate your growth, in whatever area of your business you'd like to improve.
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00:04:10 |
Fri 25 Sep 2009
Seven Fatal Mistakes With Adding E-Learning To Your Business
Let's look at some of the most common mistakes I've seen speakers, trainers and other infopreneurs make when they start thinking about e-learning.
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00:04:22 |
Sat 12 Sep 2009
The World is Flat - Three Threats and an Opportunity
There's a growing trend - a trend that could present the biggest threat or the biggest opportunity for your business. I reckon it presents three threats and one (big) opportunity.
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00:04:22 |
Sun 30 Aug 2009
You've Lost That Loving Feeling
Today's audiences, clients, prospects and consumers fall in and out oflove with stuff a hundred times a day. They haven't got time to go ona date - the best you can hope for is speed dating.
Hosted o…
00:03:47 |
Thu 27 Aug 2009
Internet Marketing In Two Words
Internet marketing is confusing to most people. With so many promotional tools and so much conflicting advice from different "experts", it's hard for you to know what to believe, what to pursue, and …
00:05:39 |
Thu 20 Aug 2009
Buy While It's On Sale
It's not just shares and property that are available at bargainprices; other things in business and life are on sale right now.
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00:04:40 |
Fri 24 Jul 2009
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