Fit For the Future
We have never faced us much uncertainty as we do now, and have never needed strong leadership as we do today. Navigate this fast-changing world with ideas and insights for leading through crisis, recovery, and growth, and being fit for the future.
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- Update frequency
- every 6 days
- Average duration
- 17 minutes
- Episodes
- 359
- Years Active
- 2007 - 2025
Sell Umbrellas When It's Raining
Are you making these marketing mistakes? Learn from a street hawker in Rome.
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00:03:21 |
Fri 11 Jan 2008
Give Value, Get Traffic
Google is favouring valuable content over clever marketing. And that'sgood news if you're an information expert - that is, a professionalspeaker, trainer, consultant, coach or author. Why? Because yo…
00:04:12 |
Fri 04 Jan 2008
Traction, Action, Satisfaction
What are the keys to getting things done? Of course, there are anumber of answers - and time management gurus will argue over which isbest. From a leverage viewpoint, follow these three simple princi…
00:04:06 |
Fri 28 Dec 2007
Selling is Telling
Over the years, salespeople have been coached with the phrase "Selling isn't telling". In other words, they should ask more questions rather than talking about their product. That's true, but it's no…
00:03:50 |
Sat 22 Dec 2007
Stop Working So Hard
One of the biggest problems experts face is that they try to do too much themselves. Instead of focusing on what they do best - thinking about their ideas and expressing them to others - they get cau…
00:05:41 |
Fri 30 Nov 2007
Walk Your Talk
Experience matters. Many "experts" don't walk their talk; they don'tpractise what they preach. When you can draw on your own experienceand have the maturity to step outside it and put it in context, …
00:04:23 |
Sat 24 Nov 2007
Better Than Free E-Books
If you write a promotional e-book, you should give it away free. Or take it one step further - and make it BETTER than free!
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00:04:22 |
Sat 17 Nov 2007
Affiliate Programs - Three Key Principles
A successful affiliate program - on or off the Internet - rests on three important principles. If you get this mix right, you've got a better chance of making your affiliate program work. Not all aff…
00:04:43 |
Sat 10 Nov 2007
Step Into The Expert's Role
One of the things holding people back from creating - and profiting from - information products is that they undervalue their expertise. They don't think they are "good enough" yet, or they don't thi…
00:03:38 |
Sat 03 Nov 2007
Ask And You Shall Perceive
Here's the single most important secret for successful marketing: First find out what your customers want; and then create products or services that match their desires.
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00:05:14 |
Sat 27 Oct 2007
Expect More E-Book
Does writing an e-book have to be a lot of work? Not if you enlist allyour friends in the process! Learn how to write, publish anddistribute an e-book effortlessly and effectively.
Hosted on Acast. S…
00:04:02 |
Sat 20 Oct 2007
It's About The Community, Stupid!
If you're a messenger - somebody with ideas to share with the world -you can no longer rely on your authority alone. You are no longer anexpert because you say you're an expert. You're an expert beca…
00:04:04 |
Sat 13 Oct 2007
Get Over It!
If you're a speaker, trainer, coach, consultant, author or otherinformation expert, you'd better be using the Internet actively inyour business. And that means creating an on-line presence. Not justa…
00:04:59 |
Sat 06 Oct 2007
One Red Paperclip, by Kyle Macdonald
Kyle Macdonald's personal story of how he trades up from a paper clip to a house contains valuable insights for anybody in sales.
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00:03:45 |
Thu 27 Sep 2007
Reach New Markets
One of my clients recently created a new bundle of products and wants to find other people willing to sell them on her behalf. In return, they get a hefty commission. She asked me for some advice abo…
00:04:44 |
Thu 20 Sep 2007
Friends, Neighbours and Strangers
Who are the people in your neighbourhood? Trust sells. Every marketing effort must be based on the level of trust you have with your market.
Hosted on Acast. See acast.com/privacy for more informatio…
00:04:56 |
Fri 14 Sep 2007
Talk Their Talk
Are you truly entering the conversation in your clients' minds? Use the principle of gravity marketing to create irresistible attraction for your products and services.
Hosted on Acast. See acast.com…
00:05:02 |
Sat 08 Sep 2007
Gurus Don't Need Business Cards
As an expert, your most powerful marketing tool is not your business card. It's not your glossy brochure. It's not your Web site. It's not your client testimonials. It's not any of your collateral ma…
00:04:19 |
Thu 30 Aug 2007
Expert Gold: Don't Sell Too Soon
Most people visiting your Web site are looking for information, not (yet) for products. Lead with value and show your expertise - before jumping in with your sales pitch.
Hosted on Acast. See acast.c…
00:05:11 |
Fri 24 Aug 2007
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