Fit For the Future
We have never faced us much uncertainty as we do now, and have never needed strong leadership as we do today. Navigate this fast-changing world with ideas and insights for leading through crisis, recovery, and growth, and being fit for the future.
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- Update frequency
- every 6 days
- Average duration
- 17 minutes
- Episodes
- 358
- Years Active
- 2007 - 2025
Don't Become a Digital Dinosaur
Amateurs have more on-line power than ever before. If you still wantto be "The Go To Guy/Gal" in your area of expertise, you'd better beout there, making a contribution. You can bet your life somebod…
00:03:26 |
Fri 22 Aug 2008
Spin One Idea Into Dozens of Products
Because we're thinkers, it's tempting for us infopreneurs toconstantly be thinking about the next idea, the next article, the nextpiece of intellectual property. But look back at what you've alreadyg…
00:03:04 |
Fri 08 Aug 2008
Are You Making This Big Internet Marketing Mistake?
On the Internet, the best marketer wins. Not the best infopreneur; thebest marketer. And most infopreneurs are poor marketers - at least,when they're not there in person to do the marketing.
Hosted o…
00:03:56 |
Fri 25 Jul 2008
How Many Newsletter Subscribers Are You Losing Every Week?
Put some thought and effort into your newsletter subscription page.Don't just create a Web page with a form and expect hundreds of peopleto sign up. A few will, but the more effort you put into convi…
00:04:40 |
Fri 11 Jul 2008
What is the Ideal Length for a Teleseminar?
The second most common question people ask me about teleseminars isabout how to design an effective teleseminar (The most common is abouthow to make the technology work). In particular, many people w…
00:04:00 |
Fri 27 Jun 2008
A Lesson from the Golden Age of Cinema
What material do you have that is currently published for only onemedium? Your clients or customers now have new tools to consumematerial in different ways, at different times, and on their ownterms.…
00:03:12 |
Fri 13 Jun 2008
A Man, A Plan, A Canal ... Suez
How do you find the time to do Internet marketing when you've got somuch else going on in my business? Here's a simple three-step strategyto make Internet marketing easier and less time-consuming.
Ho…
00:04:06 |
Fri 30 May 2008
One Great Idea or One Trick Pony?
If you had to choose between a great idea delivered poorly or a showydelivery with no take-away value, what would you choose? Me? I'drather get the idea. After all, wouldn't you still take a 24-carat…
00:03:04 |
Fri 16 May 2008
How to Negotiate The Best Speaking Fee Every Time
Do you stand firm on fees, or are you willing to drop them if a client insists? If you're asking this question, you're probably losing money. There's a radically different way to think about "speakin…
00:05:06 |
Fri 02 May 2008
What to Put In Your Membership Site
What sort of value should you provide to your members in your membership site? This will vary for each business. But broadly, I suggest you consider your offering in these three categories.
Hosted on…
00:03:24 |
Fri 11 Apr 2008
Membership Has Its Benefits
Membership sites are the Next Big Thing on the Internet - as far asrecurring income streams go. But do you have the three things it takesto create a successful membership site?
Hosted on Acast. See a…
00:03:17 |
Sat 05 Apr 2008
The Day I Visited Every Web Site in the World
There are now too many Web sites for anybody to visit in a lifetime. So how do Internet users choose which Web sites to visit? The answer has change in the past 3 years, and the difference is critica…
00:03:53 |
Fri 21 Mar 2008
The Top Ten Internet Tools for Experts for 2008
You've probably heard of new things like YouTube, Facebook and Flickr.But what do they do, and how are they useful to you? In this podcast,I'll list the top ten Internet tools for experts, and give y…
00:07:09 |
Fri 29 Feb 2008
Why Seth Godin is Wrong About Podcasting
I love Seth Godin's work. But I think he's wrong about podcasting.Find out why - and how you can make podcasting work for your business.
Hosted on Acast. See acast.com/privacy for more information.
00:03:34 |
Fri 22 Feb 2008
Internet Marketing in a Web 2.0 World
You've probably heard of Web 2.0 and how it's changing the world. Butwhat does it mean for you if you've got a Web site? Learn how Internetmarketing has changed, and what you need to change to tap in…
00:04:59 |
Fri 15 Feb 2008
Who Else Do Your Customers Need?
Stop trying to do it all by yourself. One of the easiest ways to serveyour market better is to bring in other experts who can help them.Stop thinking about yourself; and think instead of your market,…
00:04:13 |
Fri 08 Feb 2008
Optimism Sucks!
When it comes to Internet marketing, most Web site owners are too optimistic. They assume that they can just create a Web site, advertise their products, and the money will come rolling in. But it ju…
00:04:13 |
Fri 01 Feb 2008
Nobody's Perfect
I've talked to a number of clients and colleagues who have "almost"completed new products - books, e-books, and so on. The trouble isthat the last few steps always seem to stretch out, taking longer …
00:03:56 |
Fri 25 Jan 2008
Spin!
It takes time to create information products. But are you taking fulladvantage of the material you've already created - which you can turninto new products?
Hosted on Acast. See acast.com/privacy for…
00:04:14 |
Fri 18 Jan 2008
Sell Umbrellas When It's Raining
Are you making these marketing mistakes? Learn from a street hawker in Rome.
Hosted on Acast. See acast.com/privacy for more information.
00:03:21 |
Fri 11 Jan 2008
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