EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Ahead of SMX Create (April 13) we have the answer to what narratives are going to be top-of-mind in the SEO community post-pandemic. Carolyn Lyden, Director of Search Content at Search Engine Land an…

We grabbed the top headlines of the week and complained about a couple of google overreaches, in your host’s humble opinion.  Here what Erin and Mordy took on:

[00:03:24] Company Knowledge Panels S…

Ashley Segura, Co-Founder and Operations VP of TopHatSocial, explains how to navigate the challenges of repurposing content in your omnichannel digital strategy. She recommends auditing your content …

Mordy joins Erin to go through some of the digital news on episode 406. 

[00:03:18] Will the SEMrush IPO Make a Splash?

SEMrush went public last week with an IPO, including a total valuation approach…

[00:06:13] How content consumption has changed in the last few years.

[00:08:15] This virtual atmosphere is going to be permanent, to a scale.

[00:09:36] Beginning content marketing research and buil…

Kevin Indig, SEO Director of Shopify, in his second part of our interview, covers the scientific methodology and mindset necessary for SEO improvements as Google evolves. We discussed in detail the o…

Kevin Indig, Director of SEO at Shopify, shares some truly radical concepts towards how SEOs and business stakeholders should understand the ROI of SEO.  Moving away from linear models and departing …

Craig Campbell visited the EDGE team to share some key understandings around Personal Blog Networks for inbound link building.  He also shared his many tips for “website flipping”: finding old domain…

Craig Campbell, long time SEO, gives us a deep and dark look into the running of an agency and how it can affect you.  There are stresses and challenges there that are not for the faint of heart.  Is…

[00:03:22] Site Ranking Smackdown: Wix vs WordPress

All other things equal, does one website CMS (content management system) platform have an edge over the other when it comes to local search ranking…

Jason Barnard, the Brand SERP Guy, joins the EDGE to talk about Brand SERP Optimization.  We cover a host of steps to improve Google’s understanding of your brand. Learn about rich site links, twitte…

[00:03:48] Desktop Users Will Now Have Messaging for Google My Business

It was only a matter of time for desktop users to get GMB messaging, and it’s now rolling out, so keep an eye out for messages …

Jason Barnard, the Brand SERP Guy, joins the EDGE to share the concept of the Brand SERP and how it affects our digital visibility.  Learn about Jason’s backstory, how he came to be the leading autho…

Fernando Angulo, Head of Communications at SEMRush, digs into the SEMRush World Data Trends of 2020 they published and we discussed the ability to see world-wide social consciousness trends.  

Want t…

[00:03:35] Are Google Local Services Ads Tanking Google Ads Accounts?

Google launched local services ads for lawyers in September and many lawyers are seeing steep increases in cost per conversion co…