EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
- Update frequency
- every 5 days
- Average duration
- 45 minutes
- Episodes
- 835
- Years Active
- 2012 - 2025
389 | SEMRush, Company Culture and Changes with Fernando Angula
Fernando Angulo, Head of Communications at SEMRush, shares his thoughts on the changes that the company had to go through over the course of the last year. We cover the management of 1,000 staff goin…
388 | News from the EDGE | Week of 1.25.2021
[00:03:37] Price Drops Featured in New Google Rich Results
Consumers love finding out about price drops, and Google is launching a new rich results feature to highlight product price drops. Online re…
387 | Google, Facebook, and Antitrust with Sam Tomlinson
Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Google & Facebook. We unpack each company’s challenges and the concepts of fairness. Isn’t this Big Tech’s platf…
386 | News from the EDGE | Week of 1.18.2021
[00:03:24] New Community Feedback Feature on Yelp for “Health and Safety Measures”
Enough people want to know how safe they’ll be from the pandemic if they visit local businesses that Yelp has added …
385 | Antitrust Cases and Big Tech with Sam Tomlinson
Sam Tomlinson joins us to discuss the issues revolving around the antitrust cases of Big Tech (Google, Facebook, Apple, and Amazon). We cover the history of antitrust and how the archaic laws from 18…
384 | News from the EDGE | Week of 1.11.2021
[00:04:43] The Why and How of Going Granular: Beyond Traditional Intent User search intent has increasingly taken center stage for shaping content and SEO, but are the traditional user intent categor…
383 | News from the EDGE | Week of 1.04.2021
Welcome to 2021! Here’s what we covered this week:
[00:03:44] Legal Action Against TikTok for Underage Data Violations While TikTok has managed to avoid being banned and continues to grow, a new lega…
382 | News from the EDGE | Week of 12.28.2020 - Is 2020 Legit?
Last Week of Digital Marketing News for 2020
(3:48) Request Indexing Tool is Now Back in Google Search Console Google’s Request Indexing Tool was first disabled on October 14, it’s finally back, albe…
381 | Shay Rowbottom on Social Narcissism
We’re joined on the EDGE by Shay Rowbottom, social media influencer on LinkedIn for a second segment of our interview. We talked about the need for authentic content and the concepts of social media…
380 | News from the EDGE | Week of 12.21.2020
This week's News Roundup:
Another Google Search Console Feature Disabled: Issue Validation If you use Issue Validation to tell Google you’ve fixed an issue so they can verify it, the Coverage report …
379 | Shay Rowbottom and the LinkedIn Difference
We’re joined again on the EDGE by Shay Rowbottom, social media influencer on LinkedIn. Shay shares with the EDGE listeners key thoughts about the strength of the LinkedIn audience, why there are so d…
378 | News from the EDGE | Week of 12.14.2020
Mordy Oberstein joins the rag-tag band of EDGE of the Web in our new weekly digital marketing news delivery!
Today’s Headlines:
(06:53) Biggest Google Core Update of 2020
(15:36) Should Misinformati…
377 | Dixon Jones - The Importance of Links and Schema to Google Search
In the second part of our interview with Dixon Jones, we discuss the unique attributes of the InLinks software and how it supports semantic SEO. Dixon discusses the operation of the software for you…
376 | Dixon Jones - What Does Semantic Search Mean?
Dixon Jones rattles off some core concepts of semantic search and what it means to today’s SEO professional. Learn about the history of semantic search, Google’s patent development toward understandi…
375 | Social Engagement in the SEO Industry with Kristina Azarenko
Kristina Azarenko provides us with an insight into the new SEO professional mindset. Specifically, we discuss why it’s important to participate in the SEO community, sharing information and how we ha…
374 | Old SEO Tactics: What Not to Do in SEO with Kristina Azarenko
Kristina Azarenko joins the EDGE to discuss old SEO techniques and tactics that don’t hold water any more. Some techniques covered: PR bombing, DMOZ, link directories and much more. This is an impor…
News from 378 with Shay Rowbottom
High levels of Engagement on LinkedIn: 722 Million Members LinkedIn continues to grow by leaps and bounds, as seen in a recent quarterly report from Microsoft, which purchased LinkedIn back in 2016. …
News from 376 with Dixon Jones
Got Clarity? Free Website Analytics from Microsoft
Microsoft is calling its new free web analytics tool Clarity, and it’s meant to reveal what users are doing while visiting your site while also resp…
373 | Podcast Monetization with Benjamin Shapiro
News from 374 with Kristina Azarenko
Can Site Sections Affect Overall Site Ranking? Google Speaks
Google’s John Mueller noted it depends on the data Google has and can get for the website. Good site architecture that clearly distinguish…