EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

We speak with one of our favorite minds in search today, Bill Slawski of Go Fish Digital. Bill studies patents the way a librarian studies books. In this interview, we muse about the direction Google…

In this episode, we continue our conversation with Mark Traphagan about metrics that should be more important than rank. We also touch on whether Google even wants to give us clicks anymore, and how …

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein finally (yeah, our studio lost internet) get to cover the digital marketing and SEO news of the week.  We dove into…

What are the problems when analyzing and acting on data from enterprise-level SEO projects?  With hundreds of thousands of pages to deal with, the utilization of machine learning is fastly becoming a…

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein a number of Google moves this week including very interesting jump links on featured snippets that don’t go off of …

Roger Montti shares with the EDGE audience some of his perspectives of the more contentious discussions that SEOs are having in the marketplace of ideas.  We dig into what Google is really doing with…

On this week’s roundup of News from the EDGE, Erin Sparks and Wix’s Mordy Oberstein explore the ways MUM may change search behavior, fall in love with the new Google Maps updates and revisit what we …

In this two-part interview, Roger Montti of Search Engine Journal talks about how last year’s pandemic affected SEOs who want to see each other and learn from one another. He and Erin Sparks talk abo…

On this week’s episode of EDGE of the Web, Erin Sparks and Wix’s Mordy Oberstein unpack the news about YouTube improving Creator Studio, new privacy-focused changes to Google Analytics and Tag Manage…

Andrew “Optimisey” Cock-Starkey continued his discussion with us as we explored his tenants to help businesses do the small but powerful things that improve their websites.  Things you can do right n…

Andrew Cock-Starkey (aka Andrew Optimisey) started to hold small conferences at a local college to help inform some of the local businesses of the best standards for digital marketing and search engi…

Join Erin & Mordy as they unpack how Google’s adding links to featured snippets, the new ability to report indexing issues, Bing’s new shopping feature and our favorite topic, Core Web Vitals.

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Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about critical thinking in SEO, his experiences working at Google, and more.

[00:04:18] What Pedro experienced at Goo…

Join us as we give our take on the SEO news of the week for you. Grabbing ahold of the headlines, Mordy Oberstein and I spend time giving our two cents on the key things you should be looking at this…

Host Erin Sparks talks to Pedro Dias, Ex-Google and now Head of SEO at Reach PLC, about how Google views information, what companies should consider holding back and the philosophical challenges of c…

The face of tech has changed and the pie is getting bigger. We talk about Google’s FLOC and how the scene changes as privacy becomes paramount. Carolyn Lyden, Director of Search Content at Search Eng…

On this week’s episode, we unpack two new updates from Google on their algorithm and Search Console, explore more info on Core Web Vitals and attempt to play nice about that antitrust lawsuit Google’…