EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Olga Zarzeczna appears on the EDGE for her second segment as we discuss her recent articles, a list of 52 SEO tools from Google and 79 Best Chrome Extensions for SEO as well as the incredible success…

Let’s regroup. Erin Sparks, Mordy Oberstein and Andrew “Optimisey” Cock-Starkey hold the first EDGE of the Web SCRUM to discuss the growing concern of Google Search dominance and content aggregation …

Olga Zarzeczna appeared on the SEO radar in August of 2020 with an incredible series of contributions to the community.  With incredibly crafted posts such as “Technical SEO Audit (188+ Steps)” and “…

Mordy and Erin tear into the topics this week (except for the Google Algorithm changes this weekend...missed that). We even got Mordy to pipe in about Google Ads, great info about impression-only dat…

We continue our conversation with Kristina Azarenko, educating people through her SEO Challenge (#SEOChallenge). We break down some of the learning blocks when it comes to SEO and how to navigate you…

Carolyn Lyden drops in on the EDGE team to discuss her recent article that has the SEO industry looking at our relationship with Google. We’re part of the business model, right? We continue to talk a…

In this episode, of which the SERP Title is yet to be determined by Google, we have a special guest with us to interpret the hot mess of Title replacements by Google.  Lily Ray, Senior Director, SEO …

With Kristina Azarenko educating people through her SEO Challenge (#SEOChallenge), we thought it would be great to get her and Erin Sparks together to talk about how SEOs can stop chasing perfection.…

Prater & Martinez are back! This time around, we talk about brand perception shifts throughout the Pandemic, inclusive marketing and how audiences are way smarter than everyone thinks.

[00:07:28] E…

In this week’s news coverage, Erin Sparks and Mordy Oberstein are keeping an eye on Facebook and Google. Facebook is trying to work user privacy into their ads, ahead of regulatory worries. And, if y…

Erin and Mordy talk COVID and tech SEO. Proof of vaccination on Yelp, Google’s structured data testing tool is gone, potential rumblings of an unmentioned update on the 6th and a new Schema recommend…

We’re joined by two experts in this interview! JD Prater and Joe Martinez join us to discuss relationship-marketing, client fears and the hot, hot topic of data collection. Marketing is changing fast…

Erin Sparks chats with a stateside Mordy Oberstein, co-hosting from his hotel room. From Google Ads Editor, LinkedIn’s new acquisition to Wordpress and Universal Search, this week’s episode touches t…

Erin Sparks is back at the mic with Mordy Oberstein to tackle some recent developments in SEO from Google. Today’s news update covers the gamut—another unexpected algorithm update, a recommendation f…

Mordy Oberstein is joined by the great Barry Schwartz this week as they analyze July’s Core Update, a new GoDaddy integration for merchants, and the definition that Google added to job postings. Get …

Garrett Sussman, Demand Generation Manager at iPullRank, continues his talk with Erin Sparks as they focus in on subject matter knowledge and meeting user, and client, behavioral needs. We explore th…

In this week’s news roundup, Erin Sparks and Mordy Oberstein talk about Clubhouse’s partnership with TED, Google’s Pandu Nayak’s roadmap for MUM and a few important perspectives that Google’s John Mu…

Garrett Sussman, Demand Generation Manager at iPullRank, talks to us about his experience in developing tools to help connect agencies to clients and helps us understand the factors of that success. …

On this week’s roundup of News from the EDGE, Erin Sparks and Mordy Oberstein discuss Core Updates, recent opinions from Google’s John Mueller and the future of SEO work.

[00:05:39] Google’s July C…

We went through the Bill Slawski-looking glass in this second part of our interview with the Gandalf of SEO. SEO strategy starts with knowledge of the entity you are wanting to market for as well as …