DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 584
- Years Active
- 2018 - 2025
How to Build the Best Company to Work For: Part 2
In episode 105 of Financially Simple, Justin continues his examination of Company Culture.
Sometimes the leaders at the top are unaware of issues in the lower tiers of the company, and the lower the …
How to Build the Best Company to Work For
In episode 104 of Financially Simple, Justin looks at Company Culture.
The culture of a company will determine whether people want to work there, shop there, or use the company’s services. Justin con…
How to Build a Great Team
In episode 103 of Financially Simple, Justin begins to look at how to build a great Team.
There are a number of factors to consider when building your business’s Team of players. Justin goes over his…
Is Marketing Worth It?
In episode 102 of Financially Simple, Justin considers the merits of having a Marketing strategy for your Business.
Building a Marketing plan for your Business is complicated and can cost a fair amou…
Branding Your Business Using the "4-C's"
In episode 101 of Financially Simple, Justin looks at Branding as part of a Business’s Marketing Strategy.
The Branding of your business makes it easily identifiable, recognizable, and conveys a mess…
One Hundred Episodes!
In episode 100 of Financially Simple, Justin looks back on the last 99 episodes and gives a teaser of what’s still to come.
Episode 100!!! Justin gives a short retrospective of the podcast, listing s…
Market Positioning
In episode 99 of Financially Simple, Justin goes over the Market Positioning of your Business.
Where does your Business stand in the market that it works in? What do your customers and potential cust…
Utilizing Marketing to Its Fullest Potential
In episode 98 of Financially Simple, Justin looks at the basics of a Marketing Plan.
A good Marketing Plan that is well executed will increase the profitability of your business, recoup any expenses,…
So Many Ps - The Basic Elements of Marketing
In episode 97 of Financially Simple, Justin begins looking at Marketing.
Understanding the principles of Marketing is fundamental to making sales, and growing your business. Justin goes over what Mar…
Managing Your Sales Team
In episode 96 of Financially Simple, Justin considers how to best manage your Sales Team.
Once you have put together your Best-in-Class Sales Team, and have ascertained how to make the team productiv…
Creating a Best in Class Sales Compensation Plan
In episode 95 of Financially Simple, Justin looks at developing Compensation Plans for a Best in Class Sales Team.
If you’ve done a great job and hit all your targets, it’s satisfying - even more so …
Building a Best in Class Sales Team
In episode 94 of Financially Simple, Justin looks at 5 steps you need to take when hiring members of a Best-in-Class Sales Team.
When you are putting together your sales team, there are some specific…
What is a Best-in-Class Sales Team?
In episode 93 of Financially Simple, Justin looks at the sales team, what makes them great, and systems that help you manage this team.
A Best-in-Class Sales Team should have a number of qualities to…
What is a Best-in-Class Sales Funnel? The Modern Sales Process
In episode 92 of Financially Simple, Justin takes a look at the Sales Funnel process.
Effectively converting clients’ interests into sales is a priority for any business. Justin goes over the Sales F…
What is a Best-in-Class Sales Structure?
In episode 91 of Financially Simple, Justin talks Best-in-Class Sales structures.
One of the ways to efficiently improve your business’s value with minimal costs is to be the best-in-class in Sales -…
Ways Great Leadership Adds Value to Your Company
In episode 90 of Financially Simple, Justin wraps up the series on Leadership by explaining how good leadership adds value to your company.
Having good leadership within your company will help drive …
How to Train Leaders in All Areas of Your Business
In episode 89 of Financially Simple, Justin talks about developing leadership within the business.
When it comes time to sell your business, you and the buyer will want to know that the team you have…
The Personal Qualities of Small Business Leaders
In episode 88 of Financially Simple, Justin looks at the 21 Personal Qualities of a good leader.
To be a successful business owner, you need to be a good leader - for your team, employees, and even c…
The Top 10 Things Leaders Do to Drive Up Value
In episode 87 of Financially Simple, Justin looks at the top ten things that good leaders do.
Jeff Immelt, former CEO of GE, shared what he thought the good qualities of a leader are in an interview …
What is Leadership in the Small Business Setting?
In episode 86 of Financially Simple, Justin talks Leadership.
What makes for a good small business leader; someone that will direct the company and its team where the business is meant to go? Justin …