DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 584
- Years Active
- 2018 - 2025
How Should I Pay Myself & How Frequently Should I Pay Myself from the Business
In episode 145 of Financially Simple, Justin considers how often business owners should pay themselves, and how often.
No matter if you are just getting started or a seasoned business pro, how you pa…
Personal Cashflow - Where Should the Money Go
In episode 144 of Financially Simple, Justin looks at the relationship between Personal Cashflow and Your Business.
Money matters, at home and in business - one affects the other. Justin explains why…
Behavioral Finance - Emotions that Drive Our Financial Decisions
In episode 143 of Financially Simple, Justin looks at the various types of bias that people can have with regard to Personal Finance.
Hardly anyone is truly rational when it comes to money and invest…
Financially Simple: Season 2 - Personal Finance for Small Business Owners
In episode 142 of Financially Simple, Justin kicks off Season Two of the podcast with a run down of what to expect in the upcoming episodes.
In Season Two of the Financially Simple Podcast, Justin tu…
Buying Cars and Auto Loans - The Scoop from an Insider
In episode 141 of Financially Simple, Justin talks to Clay McGee, finance director of Rusty Wallace Kia, about purchasing a car.
Buying a new car can be a confusing experience, not knowing what all t…
Additional Business Insurance Your Company May Need
In episode 140 of Financially Simple, Justin looks at additional insurances that might be required by your business.
Along with the main types of Business Insurance, there are some selective insuranc…
Insurance to Protect from Lawsuits
In episode 139 of Financially Simple, Justin goes over the various types of Business Insurance.
Accidents happen, along with natural disasters and acts with unintended consequences. In such instances…
Litigation and the Effect on a Company’s value
In episode 138 of Financially Simple, Justin discusses the L word - Litigation.
No business owner wants to experience it - the possibility of being sued. Justin goes over the What, Why, and How of li…
Intellectual Property
In episode 137 of Financially Simple, Justin discusses Intellectual Property law with Roby Robinson.
If you business has any patents, copyrights, trademarks, or trade secrets, you’ll need to consult …
Contracts: The Basics
In episode 136 of Financially Simple, Justin gives a brief overview of Contracts.
If it’s not in writing, it didn’t happen - all the more reason to make sure when you’re running a business you plan t…
Financing Considerations for Value Growth
In episode 135 of Financially Simple, Justin goes over the financials a Business Owner must consider when preparing to sell.
Most Businesses will use some form of financing to assist with the growth …
The Employee Handbook & Additional Documents
In episode 134 of Financially Simple, Justin looks at the Employee Handbook and additional documents.
The Employee Handbook is the foundational document upon which a business is based, from its core …
The Employment Agreement
In episode 133 of Financially Simple, Justin goes over the fundamentals of an Employment Agreement.
An Employment Agreement is a legally binding document that should work in your interests, as well a…
The Risk Management Department: Entity Selection
In episode 132 of Financially Simple, Justin looks at the Legal aspects of Entity Selection.
When establishing your business, it is important to make sure the business is registered with the appropri…
The Risk Management Department
In episode 131 of Financially Simple, Justin outlines the coming series on having a Best in Class Risk Management Department.
Risk Management can be categorised as Legal and Insurance, and each of th…
5x5x5 for Business Value Growth
In episode 130 of Financially Simple, Justin wraps up this series on Best in Class Finance with a look at the 5x5x5 method.
A simple strategy, but difficult to execute - however, if you can manage it…
How to Build Financial Stability in a Small Business for Maximum Value
In episode 129 of Financially Simple, Justin answers a listener’s question on achieving financial stability.
Having financial stability in your business is like having smooth, calm waters to go fishi…
The 11 Different Taxes a Small Business Owner Could Pay
In episode 128 of Financially Simple, Justin goes over the numerous taxes that Business Owners can face.
Nothing can be said to be certain except death and taxes, and in the case of a business, a lot…
The Financial Reports Business Owners Must Examine
In episode 127 of Financially Simple, Justin begins his deep dive into having a best in class Finance Department for maximum value growth by looking at the different types of Financial Reports.
Finan…
How to Build a Custom Pro Forma
In episode 126 of Financially Simple, Justin looks at creating a Pro Forma for your Business.
A Pro Forma is a living document that will act as a record of a business, and will also allow you to make…