DecaMillionaire Decoded
No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
- Update frequency
- every 6 days
- Average duration
- 23 minutes
- Episodes
- 584
- Years Active
- 2018 - 2025
Determining How Much Your Business is Worth
In episode 24 of Financially Simple, Justin goes into Business Valuation - how and why.
Knowing what your Business is worth will help you when it comes to selling or accepting offers. It will also he…
Who is Your Customer? Who Will Be Buying Your Business?
In episode 23 of Financially Simple, Justin asks who your real customer is, that is to say, who do you want to sell your Business to?
Knowing who your ideal customer is will help you plan your busine…
Picking a Business Broker, M&A Advisor, or Investment Banker
In episode 22 of Financially Simple, Justin takes a look at the specialist players you need to have on your bench when it comes to selling your Business.
Once you’ve set up your team to deal with the…
There are No Mulligans When You Sell Your Business
In episode 21 of Financially Simple, Justin talks about being prepared as a Business Owner for when that offer comes.
Unlike in golf, there are no mulligans or second chances when it comes to selling…
Protecting Yourself - Lawyers, Chainsaws, and Documents
In episode 20 of Financially Simple, Justin compares Lawyers to chainsaws - potentially dangerous to the inexperienced, and incredibly useful to those in the know.
Justin talks about having a good la…
Know Your Business's Minimum Sale Price
In episode 19 of Financially Simple, Justin talks about being financially prepared as a Business Owner for the sale of your Business.
Do you know what your worth is? Is it enough to cover the lifesty…
This message will self-destruct… (Life after the Sale of the Business)
In episode 18 of Financially Simple, Justin talks about mentally preparing yourself, as Business owners, for life after the sale.
As business owners approach the sale of their businesses, or are made…
Duck! - Not Having an Exit Plan Can Cost You in the End
In episode 17 of Financially Simple, Justin talks about having your Exit Strategy in place and acting on it.
As your business's most important team member, how and when you plan to leave your busines…
Readdressing Marketing Systems - The Law of Sowing and Reaping
In episode 16 of Financially Simple, Justin gives a crash course introduction to Marketing.
Marketing your business is necessary for sustainable long-term growth - sowing the seeds today so that you …
Employee Agreements – Don't Share the Corn Seed, Share the Harvest
In episode 15 of Financially Simple, Justin looks at the ways and means of ensuring employee loyalty and retention.
Having committed employees that work hard for you, makes for good Business - having…
Employee Incentive Programs – What's the Best Fit Your Business?
In episode 14 of Financially Simple, Justin considers how to build confidence and motivate your team to improve the growth and value of Your Business.
A rising tide lifts all ships. As your Business …
Business Risk Assessment - Listen to Your Good Angel
In episode 13 of Financially Simple, Justin takes a look at the ins and outs of Risk Assessment.
In business there are risks - the key to a successful business is knowing the specific risks to that i…
Clear and Up-to-Date Financial Reporting Entices Buyers
In episode 12 of Financially Simple, Justin talks about having the systems in place to track a small business's performance and success.
There are two main factors that are looked at when it comes to…
What Type of Business Entity Should I Choose?
In episode 11 of Financially Simple, Justin talks about the different types of business entities and why they matter.
In Business, the type of business structure you own matters, whether it be a corp…
Owner-Employee Relations - Love People and Use Things
In Episode Ten Justin shares the love... we’re talking about appreciating your employees... the people that support you. You need to have sound values and good business culture.
Love People and Use T…
Vision Statement - How's Your Vision?
In episode nine of Financially Simple, Justin talks about having a vision for the future of Your Business.
Having a Vision Statement helps to give business owners a clear idea of where they want thei…
Sticking with It - A Business Owner's Personal Sustainability
In episode number eight of Financially Simple, Justin takes a close, hard look at what you need to do for yourself to improve your personal sustainability.
In order for you to be able to take care of…
Business Sustainability - Your Cash Reserves
In episode seven of Financially Simple, Justin looks at the factors affecting a Business’s Sustainability.
A sustainable business will flourish in times of plenty, and survive through times of hardsh…
Staff - How Strong is Your Team?
Episode six Justin discusses your "bench" - properly investing in your business’s team is a wise investment in your business.
How strong is your bench? A capable and happy staff in your business mean…
Business Scalability - Size Matters
In episode five of Financially Simple, Justin covers what it takes to build a business empire - Scalability.
The Scalability of Your Business is its ability to grow and expand, and even continue to g…