No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
A Business Plan is comprised of several different sections, each detailing separate aspects of the Business. Justin goes over each section of the Business Plan, explaining what is required and why.
D…
Failure to plan is planning to fail, as the saying goes. Whatever the undertaking, it’s a good idea to have a solid strategy in place to chart a course and deal with any eventualities that may occur,…
What qualities make for a successful entrepreneur? Justin looks at the various definitions of an Entrepreneur, and the characteristics that define them, as well as gives his take on what makes someon…
Welcome to the newest podcast series from Financially Simple: Starting a Business.
Justin Goodbread, as a financial planner with years of business planning and growth, is talking to you... someone th…
In episode 40 of Financially Simple, Justin talks to Ben Wells about ESOPs.
Ben Wells is an attorney at Law and a certified CEPA. Justin talks to Ben about Employee Stock Ownership Plans or ESOPs - w…
In episode 39 of Financially Simple, Justin interviews Chris Snider of The Exit Planning Institute.
Chris Snider is a Certified Exit Planning Advisor, author of Walking to Destiny: a Guide for Busine…
In episode 38 of Financially Simple, Justin goes back to determining the value of your Business compared to other competitors, and whether it’s the right time to sell.
If your Business isn’t making a…
In episode 37 of Financially Simple, Justin talks about what to do with the money from the sale of your Business.
You’ve sold the Business and now have a very healthy looking bank account. What to do…
In episode 36 of Financially Simple, Justin talks about the things that a Business owner can expect when it’s time to sign the deal to sell.
This is it, the grand finale, you’ve sold your Business. J…
In episode 35 of Financially Simple, Justin considers disruptions that could happen at the last minute of a sale that could derail the process.
You’re in the final stretch of the sales process of you…
In episode 34 of Financially Simple, Justin gives advice on Re-Trades.
A Re-Trade is the Business buyer’s equivalent of the old Bait and Switch. Justin explains what Re-Trades are and why buyers try …
In episode 33 of Financially Simple, Justin takes a look at the Due Diligence process.
As you prepare to sell your Business, the buyers are going to be performing Due Diligence and scrutinizing all a…
In episode 32 of Financially Simple, Justin goes over the Purchase Agreement.
When finalizing the paperwork for the sale of your business, it’s important to read and check the small print, making sur…
In episode 31 of Financially Simple, Justin gives an overview of the various documents and agreements that Business buyers and sellers must check at the time of sale.
During the sales process of a Bu…
In episode 30 of Financially Simple, Justin looks at how to go about reducing your tax bill when you sell so that you’re not left feeling short-changed.
When you sell your Business, the taxman takes …
In episode 29 of Financially Simple, Justin goes over the different ways you could be paid when you sell your Business.
When the deals have been made, there are a number of ways for you to get paid b…
In episode 28 of Financially Simple, Justin talks about the Letter of Intent - the first step of many along the road to selling your Business.
A Letter of Intent, or LOI, is like a declaration of war…
In episode 27 of Financially Simple, Justin looks at the process of selling your Business by Auction.
Auctioning a Business is similar to auctioning a car or a cow - but there are some differences an…
In episode 26 of Financially Simple, Justin goes over putting together the Sales Presentation of your Business, and how to approach the Buyer.
When it comes to selling your business, it’s important t…
In episode 25 of Financially Simple, Justin talks about having your Pitch Book ready to go for when the Business gets an offer.
The Pitch Book of your Business will contain all of the information abo…