No fluff. No theory. Just real conversations with real business owners doing real numbers.
Hosted by entrepreneur and exit strategist Justin Goodbread, DecaMillionaire Decoded helps service-based business owners scale past $10 million in enterprise value. Each episode delivers hard-earned strategies, honest insights, and tactical advice from those who have built, scaled, and exited companies at a high level — and from experts who coach them.
Through direct interviews and expert breakdowns, Justin walks listeners through the Relentless Framework: Foundation, Examination, Execution, Exit, and Freedom.
Whether you're already generating 6- to 7-figures or building toward your own 8-figure breakthrough, DecaMillionaire Decoded will help you turn chaos into clarity—and frustration into freedom.
New episodes drop every Monday and Thursday.
Subscribe now and start scaling with clarity and confidence.
While all the insights shared are for educational purposes, remember to seek advice from a professional regarding your unique circumstances. DecaMillionaire Decoded is a Financially Simple production.
In episode 85 of Financially Simple, Justin wraps up this series on Business Planning.
A solid business plan that is well executed will increase the intrinsic value of your company. Justin wraps up t…
In episode 84 of Financially Simple, Justin goes through the motions of the Business Planning Cycle.
Thought your business plan was a one-off? Think again! Business plans are constant throughout the …
In episode 83 of Financially Simple, Justin talks Tactics and Actions.
Setting out your business strategy objectives follows the rule of three - focus on three objectives. Each objective has three ta…
In episode 82 of Financially Simple, Justin goes over the core strategies of Strategic Planning.
There are three considerations of strategic planning - engagement, positioning, and growth. Justin exa…
In episode 81 of Financially Simple, Justin talks about setting strategic objectives for your business.
As your business grows, it’s important to have clear goals to define the development of the bus…
In episode 80 of Financially Simple, Justin looks at SWOT Analysis for business.
A SWOT Analysis can help define a business’ strengths, weaknesses, opportunities, and threats - knowing each of these …
In episode 79 of Financially Simple, Justin takes a look at the values that will define your business.
An individual’s values and the values of their business define the character and reputation of t…
In episode 78 of Financially Simple, Justin compares the Vision and the Mission of Strategic Planning
Setting out a business’s strategic plan as the owner, you’ll need to know where you want to be in…
In episode 77 of Financially Simple, Justin outlines the strategic planning process.
Drawing up a strategic business plan can be a daunting task for many business owners - where to start, who to invo…
In episode 76 of Financially Simple, Justin introduces Business Planning 101.
As Benjamin Franklin once said, “Failing to plan, is planning to fail”. In this episode of Business Planning 101, Justin …
In episode 75 of Financially Simple, Justin looks at the Dupont Formula and how it can be improved upon.
The Dupont Formula is a Return On Equity strategy, first applied in the early 1920’s. Justin e…
In episode 74 of Financially Simple, Justin gives an overview of the eight key areas of business and the respective personality types of each.
When it comes to running a business there are eight iden…
In episode 73 of Financially Simple, Justin looks at the key concepts of Value Growth.
There are various terms used in business that might be unfamiliar or confusing, and knowing the correct definiti…
In episode 72 of Financially Simple, Justin takes a look at Time Value Money and why it’s an important concept to understand as a business owner.
The value of money changes from one moment to the nex…
In episode 71 of Financially Simple's Growing a Business series, Justin takes a look at the different types of Business Valuation.
The value of something is tricky to determine, as there are so many …
In episode 70 of Financially Simple's Growing a Business series, Justin goes over the various types of Valuation methods for business.
Understanding the different types of Value your business has is …
In episode 68 of Financially Simple's Growing a Business series, Justin goes over the principles that will determine the value of your business to potential buyers.
When starting and even running a b…
In this episode of Financially Simple's Growing Your Business series, Justin takes a look at the relationship between the cost of capital and risk.
There are various knock-on effects from investing i…
In episode #66 of Financially Simple's podcast, Justin examines how the value and profitability of a business are related by separate concepts.
A business can be profitable in the market. But when it…
In episode 65 of Financially Simple's Growing a Business series, Justin looks at maintaining objectivity in your business to maintain its growth.
A lack of objectivity can lead to complacency, and th…