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Copy That Pops: Writing Tips and Psychology Hacks for Business - Podcast

Copy That Pops: Writing Tips and Psychology Hacks for Business

Let's nerd out where writing, psychology, and business success overlap!

On this show, we look at how to ethically apply psychological principles of persuasion.

You'll learn compelling copy tips to improve your writing of all lengths for biz.

And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.

Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.

~ Click "subscribe" so you never miss an episode!

Entrepreneurship Writing Business How To Education Psychology Marketing
Update frequency
every 9 days
Average duration
29 minutes
Episodes
230
Years Active
2016 - 2025
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190: How to Avoid Psychological Scams Online and Share Your Stories in a Book with Jules Hannaford

190: How to Avoid Psychological Scams Online and Share Your Stories in a Book with Jules Hannaford

Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your…

00:59:52  |   Tue 03 Sep 2019
189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne

189: Conversational Copywriting, Psychology, and Lessons Learned from 40+ Years as a Pro Copywriter with Nick Usborne

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can conn…

01:05:26  |   Tue 27 Aug 2019
188: Surprising Answers from Neil Patel and Eric Siu of Marketing School Podcast About the Benefits of Publishing a Book

188: Surprising Answers from Neil Patel and Eric Siu of Marketing School Podcast About the Benefits of Publishing a Book

I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019

 

The organizers of the podcast and event are Neil Pa…

00:10:31  |   Tue 20 Aug 2019
187: Special Announcement: Global Movement for Female Entrepreneurs Unveiled! WRTW = Who Run The World - My New Collaboration with Jemimah Ashleigh of Australia and Alecia May of Canada

187: Special Announcement: Global Movement for Female Entrepreneurs Unveiled! WRTW = Who Run The World - My New Collaboration with Jemimah Ashleigh of Australia and Alecia May of Canada

"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence.

Th…

00:20:30  |   Thu 01 Aug 2019
186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris

186: Goats, Social Media Copy Tips, and Launching Bestselling Books Using a Street Team with New Author Valerie Morris

 

Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!

 

Valerie's …

01:11:17  |   Tue 30 Jul 2019
185: Psychology of  the Dominatrix for Better Writing, Business Success,  & Personal Growth with Bestselling Author Dana Pharant

185: Psychology of the Dominatrix for Better Writing, Business Success, & Personal Growth with Bestselling Author Dana Pharant

Dominatrix + copy tips? Yes!

 

Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.

 

So many times people…

00:57:45  |   Tue 23 Jul 2019
184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles

184: 5 Turbo Copy Wording Hacks from Eric Siu and Yaniv Masjedi at Marketing School Live #MSlive2019 in Los Angeles

At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their…

00:04:15  |   Tue 09 Jul 2019
183: [Fast] New Author Advice from Roadschooled Kid Turned Entrepreneur Kelsey Henry [Live and #1 Bestseller Today on Amazon]

183: [Fast] New Author Advice from Roadschooled Kid Turned Entrepreneur Kelsey Henry [Live and #1 Bestseller Today on Amazon]

Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted!

CopyThatPops.com/kelsey will take you there to see it!

 

Link Outs:

CopyThatPops.…

00:06:18  |   Tue 18 Jun 2019
182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby

182: 6 Powerful Questions to Ask Yourself To Think Bold, Be Bold, and Communicate More Boldly with Chris Cumby

Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more! 

 

That's what in store for you in this epis…

00:50:42  |   Thu 06 Jun 2019
181: Booking and Rocking a TED Talk with Purpose-Driven Coach and TEDx Co-Organizer Thomas Waterman

181: Booking and Rocking a TED Talk with Purpose-Driven Coach and TEDx Co-Organizer Thomas Waterman

How can you craft a talk, deliver dynamically, and book a spot on the TED stage?

If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down…

00:51:41  |   Sun 02 Jun 2019
180: Speaking on Stage Advice from the Fear-Blasting, Storytelling TEDx Talk Maven Johanna Walker

180: Speaking on Stage Advice from the Fear-Blasting, Storytelling TEDx Talk Maven Johanna Walker

Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping a…

00:41:49  |   Thu 23 May 2019
179: Best Book Writing Tool I Love: Scrivener - Quick Author Tip

179: Best Book Writing Tool I Love: Scrivener - Quick Author Tip

My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas who hit #1 bestseller in 11 categories and #1 hot…

00:13:45  |   Tue 14 May 2019
178: 9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [Featuring Bestselling Author Client Mark Wills]

178: 9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [Featuring Bestselling Author Client Mark Wills]

Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!

 

Read (and watch) below for the 9 spots to look for proof you got bestseller...SEE it in actio…

00:21:23  |   Tue 07 May 2019
177: 4 Super Special Announcements / Milestones / Business Lessons Learned [Hint: I'm Preggo + Happy 3 Year Podcast Anniversary]

177: 4 Super Special Announcements / Milestones / Business Lessons Learned [Hint: I'm Preggo + Happy 3 Year Podcast Anniversary]

Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.

 

#1: Big Big Announcement: I’m preggo!

I actually found out that I …

00:08:15  |   Tue 30 Apr 2019
176: Thought Leadership Through Speaking, Books, and Your Core Mission with Daria Vodopianova

176: Thought Leadership Through Speaking, Books, and Your Core Mission with Daria Vodopianova

Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on how you can do that!

 

W…

00:41:51  |   Tue 23 Apr 2019
175: Reading and Profiling Faces for Better Communication and Business Growth with the Celebrity Profiler Alan Stevens

175: Reading and Profiling Faces for Better Communication and Business Growth with the Celebrity Profiler Alan Stevens

Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing?…

00:53:05  |   Tue 16 Apr 2019
174: How Long Should My Copy, Blog, Book, or Writing Be? - Quick Copy Tip

174: How Long Should My Copy, Blog, Book, or Writing Be? - Quick Copy Tip

The great copywriter Ray Edwards said at SMMW19 this past March, “There is no copy that is too long - there is only copy that is too boring.”

I agree 1000%.

People often ask me

  • How long should my bo…
00:03:44  |   Tue 09 Apr 2019
173: SMMW19 @LoveHandle Smartphone Grip Giveaway!

173: SMMW19 @LoveHandle Smartphone Grip Giveaway!

CONTEST GIVEAWAY Love Handle

These smartphone grips that you stick on the back of your phone to better be able to hold it.

 

18 to give away, in colors of:

  • Light blue
  • Red
  • Rainbow
  • Black
  • Pink
  • Rose gol…
00:04:00  |   Fri 05 Apr 2019
172: How to Write and Deliver a Great Introduction on Stage (Lessons Learned from Being an Emcee at Social Media Marketing World 2019)

172: How to Write and Deliver a Great Introduction on Stage (Lessons Learned from Being an Emcee at Social Media Marketing World 2019)

Another quick tip episode for you today...I’ll keep it pithy and productive for you!

 

You never know when one introduction can lead to great things! 

 

Writing introductions are important for many c…

00:19:07  |   Tue 02 Apr 2019
171: 100,000!!! Pride, Shame, and Gratitude - The Psychology and Danger of Comparing Yourself to the Success of Others

171: 100,000!!! Pride, Shame, and Gratitude - The Psychology and Danger of Comparing Yourself to the Success of Others

Today’s episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!

 

Pride

 

I have reached 100,000

  Shame

 

Part of me feels shame at the number.

My friends have done …

00:07:41  |   Tue 26 Mar 2019
Disclaimer: The podcast and artwork embedded on this page are the property of Laura Petersen: Bestselling Author, Speaker, Pro Copywriter, Former Psychology Teacher, Marketing Co. This content is not affiliated with or endorsed by eachpod.com.