Copy That Pops: Writing Tips and Psychology Hacks for Business
Let's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
~ Click "subscribe" so you never miss an episode!
- Update frequency
- every 9 days
- Average duration
- 29 minutes
- Episodes
- 230
- Years Active
- 2016 - 2025
030 - Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira
A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.
- How Shayna introduces herself [2:45]
- Why she originally w…
029 - Digital Nomad Airport Wifi Travel Hacks
Getting more done at airports. 2 tools or hacks.
- What is a Digital Nomad? [3:00]
- Google Maps Hack [4:55]
- How LoungeBuddy can help you while waiting at airports [6:40]
"A Digital Nomad is an online …
028 - Writing Tips from Transcription Pro, Jennifer Peterson
Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson.
We also discuss:
- How Jennifer introduces herself at events [4:08]
- Her …
027 - Quick Grammar Tip: 'Me ate the food' Edition
"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :)
- The inspiration for this grammar tip [1:35]
- Are you smarter than a high schooler? Pop quiz [2:30]
- The two…
026 - Standing Apart with Snail Mail and More with Jim Palmer
Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail.
In this episode I sit down with Author and Business Coach Jim Palmer to discuss:
- How Jim introduces…
025 - Quick Copy Tip: Gladiator Edition
Channel your inner Russell Crowe... why you need to make your copy "entertaining".
- What copy sounds like before applying this tip [2:25]
- What copy sounds like after applying this tip [2:56]
- Why this…
024 - Hacking SEO with Stephen Christopher
Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher.
We discuss:
- Why Stephen keeps his introduction "si…
023 - Managing Psychology, Emotion, & Ego for Success with Victor Adefuye
EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting.
Notable Sections:
- Why Victor considers himself an "armchair psychologist" [7:2…
022 - Quick Copy Tip: #StayStrong Edition
Active and passive voice? [1:31] Why is the active voice so much better for copywriting? [2:47] "An active sentence is when the subject of the sentence is doing the action." - Laura Petersen "Writi…
021 - The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater
Building systems around your product and how to develop more confidence in your business....with Yasmine Khater.
- The number one thing stopping people from scaling their businesses [7:58]
- How to deve…
020 - Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman
Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman.
- How she introduces herself at a networking event [2:17]
- Her background and her r…
019 - Quick Copy Tip: Top Chef Edition
Actionable and straight to the point: why you need to use compelling language for your call to action.
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018 - Copywriting Tips from a "Word Nerd" with Jessi Honard
Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard.
- How Jessi introduces herself at networking events [5:31]
- Her top 'golden nug…
017 - How to Frame Your Messaging for Ultimate Impact with Mike Broadwell
Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell.
- How he introduces himself at networking events [1:50]
- His main motivation to start b…
016 - On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer
What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement?
In this episode we talk all about being a digital nomad and I sit down with Marcus Meu…
015 - Care About People, Earn Money, Delegate the Rest - Tips from a VA with Tonya Darlington
Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics.
Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of l…
014 - What Gets Read & What Matters with Lee Caraher
Why every word you use should be considered and why you shouldn’t let your manners get in the way! Special guest: Lee Caraher
- Why doubt in your words kills the confidence others have in you
- Why bein…
013 - Landing Page Creation & Optimization (Part 2)
Part two of our landing page creation and optimization that we started in episode 8.
- How to optimize your pages for conversions
- The three biggest types of optimization
- The basics of conversion optim…
012 - How to Set Yourself Apart with Stories with Christoph Trappe
Authentic storytelling in business, why perfect shouldn’t be the goal, and why the participation age isn’t quite here yet...with Christoph Trappe.
- Christoph’s background as a reporter and how he tra…
011 - Why It's Important to Have a Social Media Strategy with Corinna Essa
Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide.
- Why putting aside her pride and asking for help changed he…