Copy That Pops: Writing Tips and Psychology Hacks for Business
Let's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
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- Update frequency
- every 9 days
- Average duration
- 29 minutes
- Episodes
- 230
- Years Active
- 2016 - 2025
010 - Green Roofs, Email Marketing, and How to Land Big Clients with Cynthia Villalba
How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba.
- How Zona Verde Mexico was born and why
- Why building an email list early was crucial to Cynthi…
009 - Generating Clients for Life with Charlotte Greenman
Sales, lead generation, and why “the way it’s always been done” doesn’t work anymore...with Charlotte Greenman.
- Lead generation and how to create clients for life.
- How we can all do a better job of …
008 - Landing Page Creation & Optimization (Part 1)
How to create and optimize your landing pages for more email opt-in conversions.
- The three main types of landing pages.
- Why minimizing the potential actions on your landing page is important.
- Why it…
007 - Becoming a Social Media Practitioner with Liz O’Donnell
Liz O’Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or consultant.
- Liz’s path to digital PR and marketing.
- …
006 - Podcast Therapy & Instagram Hacks with Melissa Sue Tucker of OCW Productions
Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions.
- Why her introduction usually sparks a long conversation. …
005 - Traditional Media Is Not Dead & Why You Should Care with Lindsey Germono
The differences between traditional media and digital media, why traditional media is not dead, and why it’s important to understand your campaigns even if you are outsourcing them...with Lindsey Ger…
004 - From $54 Million Dollar Product Launches to Starting Your Own “IT” Brand with Minling Chuang
The branding behind $54 million dollar product launches...
In this episode I sit down with Minling Chuang from Brand Fame School to talk about her role in a $54 million dollar product launch, her vie…
002 - How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months
Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the creative approach she takes.
- Shaunta’s background and…
001 - 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters
What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this all has to do with the effectiveness of your landing…
000 - Welcome to Copy That Pops!
I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics!
- What is Copy That Pops?
- Who is Laura Petersen?
- Why 88% of businesses are u…