Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
- Update frequency
- every 4 days
- Average duration
- 23 minutes
- Episodes
- 188
- Years Active
- 2018 - 2023
Ep. 29 - How to Build a Niche Content Platform from Scratch with Timothy Dooner
Highlights from the conversation:
- Becoming the barstool of freight and logistics (8:32)
- Why truck drivers are overlooked in the content world (11:56)
- The operational steps of validating a new content pl…
Ep. 28 - Using Content for Good with Ramona Ortega
Highlights from the conversation:
- Ramona’s background and career (7:24)
- The story of My Money Future (11:36)
- How Ramona transitioned into a tech platform (21:09)
- Concerns about moving to Web3 (26:55)
- Movi…
Ep. 27 - Live From the Mid-America Trucking Show! The Future of the Driver Experience
Highlights from the conversation:
- MATS and why we were there (1:50)
- The gap between truckers and technology (6:04)
- Problems we observed: mistrust, siloed solutions, short term thinking (12:11)
- Solutions …
Ep. 26 - 3 Steps to Building a Lucrative Side Project You’ll Love in 2022 with Steph Smith
Highlights from the conversation:
- Dealing with internet fame (7:11)
- How to pick which projects are worth pursuing (11:47)
- The value of learning how to code (18:35)
- How Steph produces the volume of projec…
Ep. 25 - Building a Blue-Collar Business on Twitter with Bryant Suellentrop
Highlights from the conversation:
- About Sully and his sweaty startups (7:27)
- Content creation’s role in Sully’s startups (9:47)
- Leveraging relationships (11:33)
- How Sully started a cleaning company (13:0…
Ep. 24 - The Long-Term Benefits of Daily Content Creation with Henry Belcaster
Highlights from the conversation:
- How Henry got started (5:07)
- From a podcast to a company (9:43)
- Attention discrimination & squatter marketing (20:55)
- The birth of Clipt (23:59)
- Recruiting for Clipt (27:…
Ep. 23 - The Future of Entertainment Marketing with Marco Marandiz
Highlights from the conversation:
- Marco’s career journey (4:11)
- The character traits behind perseverance (11:47)
- Working with celebrities (16:35)
- Drop Party: product or service? (20:42)
- Speaking to the ma…
Ep. 22 - How to Guarantee Success Through Content Creation with Justin Gordon
Highlights from the conversation:
- Justin’s content creation journey (5:24)
- Self-teaching content essentials (9:21)
- The “serendipity engine” (11:41)
- Advice for those just starting out (15:22)
- Impact in con…
Ep. 21 - Restructuring Content’s One-Way Narrative with Claire Shorall
Highlights from the conversation:
- About Topknot (4:34)
- How teaching shaped content strategy (6:22)
- Infusing company philosophy into the structure (11:05)
- Rethinking advice-giving (13:16)
- Using the socia…
Ep. 20 - How to Build a Successful Newsletter with Ethan Brooks
Highlights from the conversation:
- The day-to-day for a writer at HubSpot (6:36)
- Newsletters at the highest level (10:40)
- Three ways to monetize a newsletter (14:05)
- Engagement relative to audience size (…
Ep. 19 - Applying Personal Values to Create Digital Experiences with Eric Brown
Highlights from the conversation:
- What CVO means and does (3:34)
- The importance of experience (6:11)
- Having a 30-year perspective (9:01)
- Building digital service (10:44)
- Digital-first impressions (13:06)
- G…
Ep. 18 - Raising $40 Million and Building a Company Through a Podcast with Ruben Harris
Highlights from the conversation:
- Raising $40 million (5:01)
- Goals bigger and deeper than money (7:32)
- How a podcast started it all (10:48)
- Ruben’s process for relevant and organic content (16:29)
- Balanci…
Ep. 17 - How to do Annual Planning That Actually Works with Sonny Byrd
Highlights in this episode include:
* (3:38) Heard Hot Takes
* (6:46) Have You Heard
* (10:20) How Sonny went from acquired to acquirer
* (16:17) Using content to connect with investors and customers
* …
Ep. 16 - How to Create Content Guaranteed to Rank with Google with Tim Lowry
Show notes:
* (2:32) Heard Hot Takes
* (6:23) Have You Heard
* (9:20) Tim’s journey from publishing books to search marketing
* (13:12) What “SEO” done well looks like
* (21:10) Making content that will r…
Ep. 15 - Closing $40 million in annual recurring revenue through demand gen with Gaetano DiNardi
Show notes:
* (3:32) Heard Hot Takes?
* (7:12) Have You Heard
* (12:20) Growing to $200m annual recurring revenue
* (17:12) What kind of people you should hire to build a world-class demand gen team
* (22…
the difference between good and bad ads (from the show yellowstone)
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
stop telling boring stories (here's how)
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
how to ask for the sale and create systems that convert
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
how to drive inbound leads to your site
"content snacks" are daily episodes that explain a specific idea, exercise, or framework that will help you make content that closes more effectively.
Ep. 14 - How to drive technical sales through content with Bradley Chambers
Topics in this conversation include:
* (4:32) Have you Heard?
* (8:23) Why Cribl is a $200m business
* (12:20) How to use content in highly technical sales
* (16:12) Tracking attribution in long sales c…