Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
- Update frequency
- every 4 days
- Average duration
- 23 minutes
- Episodes
- 188
- Years Active
- 2018 - 2023
Ep. 51 - Running an Influencer Marketing Campaign at Scale
Highlights from the conversation:
- Where it’s at on TikTok (7:30)
- Jess’ background and career journey (9:58)
- Influencer marketing (18:32)
- Judging the effectiveness of a campaign (23:40)
- Programmatic perfor…
00:37:08 |
Tue 26 Jul 2022
Ep. 50 - 4 Ways to Overcome Creative Block
Highlights from the conversation:
- Defining “resistance” (1:13)
- #1 - Treat yourself like a professional (8:31)
- #2 - Have an office (11:59)
- #3 - Have a marathon mindset (15:29)
- #4 - Don’t take criticism per…
00:30:15 |
Fri 22 Jul 2022
Ep. 49 - How to Provide Value and Fairness Through Sales with Dale Dupree
Highlights from the conversation:
- Sell me this pen (7:23)
- Dale’s background and career journey (10:11)
- Gaining a customer-centric view of sales (14:42)
- Why sales is viewed as a trashcan job (19:43)
- Birth …
00:39:05 |
Wed 20 Jul 2022
Ep. 48 - 4 Secrets to Finding Your Best Ideas
Highlights from the conversation:
- What good content is (4:09)
- Curate your own content diet (7:20)
- Build a family tree (13:13)
- Learn by copying (20:20)
- Make what you like (27:24)
- Favorite tweets (34:06)
Link…
00:43:39 |
Fri 15 Jul 2022
Ep. 46 - How to Drive Organic Growth for SMBs with Dan Thompson
Highlights from the conversation:
- The birth of Salt Water Digital (5:53)
- Defining “Fulfilled By Amazon” (8:31)
- Starting a content strategy (10:38)
- Local business benefits (14:32)
- Non-standard SEO or build…
00:31:55 |
Fri 08 Jul 2022
Ep. 45 - How to Build a 7-figure Media Business in 12 months with Jake Corley
Highlights from the conversation:
- Being off-the-cuff on shows (4:41)
- About Digital Wildcatters (6:22)
- Why podcast advertising is lazy (13:16)
- Empowering content creation (17:52)
- How to build an audience (…
00:38:44 |
Wed 06 Jul 2022
Ep. 44 - How Content Impacts Startups and Stakeholders with Zécca Lehn
Highlights from the conversation:
- Zécca’s background and the history of ESG (5:12)
- Content’s role in startups (10:34)
- Why you’re not seeing results (15:25)
- How to begin a content creation series (22:47)
- U…
00:32:16 |
Fri 01 Jul 2022
Ep. 43 - How to Niche-Down Your Podcast (and Succeed) with Erik Jacobson
Highlights from the conversation:
- About Lemonpie and Hatch Edits (5:51)
- Creating a bottom-funnel podcast (9:44)
- Podcast seasons: do or don’t? (17:10)
- PR for niche podcasts (19:52)
- How to find podcasts you…
00:36:55 |
Wed 29 Jun 2022
Ep. 42 - Raise Your Content Game with Alan Stein Jr.
Highlights from the conversation:
- Alan’s background and career journey (8:14)
- Refining your gift as a storyteller (18:30)
- What Alan is doing today (23:03)
- Exciting content trends (31:04)
- A little anecdote…
00:38:42 |
Fri 24 Jun 2022
Ep. 41 - Balancing Personal and Corporate Creativity with Jamie Whiffen
Highlights from the conversation:
- Jamie’s background and career journey (6:32)
- Transitioning from individual creation to company production (11:57)
- Balancing personal and work creativity (18:34)
- Advice f…
00:39:25 |
Wed 22 Jun 2022
Ep. 39 - Defining Growth for Your Company with Mike Simmons
Highlights from the conversation:
- Defining “growth” (5:57)
- Mistakes to avoid when it comes to selling (14:47)
- Why forecasting is important and how to do it (24:59)
- New content trends and ideas (32:04)
Kee…
00:40:16 |
Wed 15 Jun 2022
Ep. 38 - Taking the Airbnb Challenge Before it Was Cool with Tristan Thomas
Highlights from the conversation:
- Tristen’s experience working at HEARD (2:39)
- Entering the workforce as a remote employee (4:54)
- Why Tristen’s relocating to Hawaii (6:40)
- Preparing for remote work (8:29…
00:12:03 |
Fri 10 Jun 2022
Ep. 37 - How to Monetize an Audience of Any Size with Kyle Scott Laskowski
Highlights from the conversation:
- How CrossingBroad came about (2:44)
- Selling CrossingBroad to Excel Media (11:53)
- About Monetize Media (17:55)
- How to 5x your revenue without ads (21:07)
- Content trend: pr…
00:31:57 |
Wed 08 Jun 2022
Ep. 36 - Booking It to Your Writing Dream with Ben Putano
Highlights from the conversation:
- Ben’s background and career journey (9:56)
- Why operators can benefit from book writing (16:47)
- How to write a book (19:03)
- One book, to commercial outcomes (22:07)
- How Da…
00:36:57 |
Wed 01 Jun 2022
Ep. 35 - How to Take Over Podcasting with Ben Wilson
Highlights from the conversation:
- How Ben’s podcast came to be (8:31)
- Using Notion to take notes (11:18)
- Scripting a podcast episode (14:52)
- The future of Ben’s podcast (19:00)
- The best outcomes of conten…
00:35:15 |
Wed 25 May 2022
Ep. 34 - Building a Newsletter From the Ground Up with Rachel Cantor
Highlights from the conversation:
- Favorite fiction reads (8:25)
- Rachel’s career journey (10:51)
- Working at Morning Brew (15:40)
- Growing an audience-driven newsletter (18:05)
- Publishing content (21:56)
- A re…
00:37:02 |
Wed 18 May 2022
Ep. 33 - How to Reach the Top of Product Hunt with Jeroen Corthout
Highlights from the conversation:
- Generating your own interest and hype (11:30)
- The founding of SalesFlare (19:01)
- Flipping slow conversation to sales (24:32)
- Why SalesFlare is a helpful sales and market…
00:38:59 |
Wed 11 May 2022
Ep. 32 - Platforming Different Voices with Heather Brunner
Highlights from the conversation:
- Heather’s background and career journey (8:09)
- Leadership as action (12:29)
- Platforming diverse voices (15:47)
- Learning to lean into what makes you different (21:20)
- How …
00:36:37 |
Wed 04 May 2022
Ep. 31 - Where to Start Your Content Machine with Keith Hernandez
Highlights from the conversation:
- Keith Hernandez: baseball, Seinfeld, or content creator? (8:03)
- Keith’s background and career journey (10:06)
- Creating content with a full-time job (18:23)
- Launch Angle:…
00:44:02 |
Wed 27 Apr 2022
Ep. 30 - Keeping It Fresh With Podcasting with Landon Campbell
Highlights from the conversation:
- What Landon’s been up to since we last talked (9:12)
- Making it to the top 10 of all podcasts (11:23)
- Twitter spaces and Clubhouse (12:27)
- inTheir20s update (15:53)
- How to…
00:31:08 |
Wed 20 Apr 2022
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