Content is for Closers
Welcome into ‘Content is for Closers,’ where each episode we talk with business owners, entrepreneurs, and marketers alike to find out how to best leverage digital content to close more business and grow your company.
- Update frequency
- every 4 days
- Average duration
- 23 minutes
- Episodes
- 188
- Years Active
- 2018 - 2023
Re-Air: Applying Personal Values to Create Digital Experiences with Eric Brown
Highlights from the conversation:
- What CVO means and does (3:34)
- The importance of experience (6:11)
- Having a 30-year perspective (9:01)
- Building digital service (10:44)
- Digital-first impressions (13:06)
- G…
00:37:40 |
Fri 14 Oct 2022
Ep. 70 - The 5 Go-Get Steps for Video Virality
Highlights from the conversation:
- The virality recipe (7:33)
- Step 1: Get their attention (12:26)
- Step 2: Get them to the end (15:27)
- Step 3: Get them to watch again (21:21)
- Step 4: Get a reaction (23:46)
- S…
00:31:05 |
Fri 07 Oct 2022
Ep. 69 - Unpopular Opinion: You Don’t Have to Act Your Age with Shamus Madan
Highlights from the conversation:
- How Shamus got immersed into the business world (4:52)
- What drew Shamus to podcasting (13:27)
- How to get top-level guests on your show (16:08)
- The next steps in life for…
00:28:50 |
Tue 04 Oct 2022
Ep. 68 - Pushing the Limits of Audio Experiences with Michelle Khouri
Highlights from the conversation:
- FRQNCY Media’s unique marketing twist (5:16)
- Michelle’s unique relationship with audio (6:33)
- Defining “audio experiences” (12:11)
- Defining “post-capitalist” (20:09)
- Obje…
00:47:11 |
Tue 27 Sep 2022
Ep. 67 - Cleaning Out the Fridge: Innovation, Branding, & Distribution
Highlights from the conversation:
- Audio innovation (1:36)
- The branding process (10:21)
- Show promotion (16:57)
Content Is for Closers is a bi-weekly podcast powered by HEARD Media. Each episode we get int…
00:24:39 |
Fri 23 Sep 2022
Ep. 66 - The Par-4 Course of Content Creation with Jon Sherman
Highlights from the conversation:
- Jon’s background and career journey (1:52)
- Crafting a unique voice (7:56)
- Building an audience (14:33)
- Nonconventional book writing (19:15)
- Keeping your podcast going (25…
00:34:08 |
Tue 20 Sep 2022
Ep. 65 - The Keychain to Content Marketing Success with Blythe Brumleve
Highlights from the conversation:
- Upcoming season with the Jags (1:51)
- Blythe’s career journey (5:29)
- Launching a show as a single creator (11:58)
- The importance of remaining curious (18:22)
- The power in …
00:36:25 |
Tue 13 Sep 2022
Ep. 64 - 5 Ways to Make, Break, or Improve Your Podcast with Jonny Gamet
Highlights from the conversation:
- Jonny’s background (2:39)
- How to improve your show (9:42)
- Technical podcast production tips (14:36)
- Pulling social assets from your podcast (17:12)
Links & Resources:
- Desc…
00:25:12 |
Fri 09 Sep 2022
Ep. 63 - How a 2x4 Will Get Your Guests to Share Anything with Andrew Warner
Highlights from the conversation:
- Running a marathon on every continent (4:12)
- How to get your guests to open up (9:42)
- The secret to longevity (17:09)
- How to get your guests excited (20:18)
- How to stay f…
00:33:40 |
Tue 06 Sep 2022
Ep. 62 - Breakthrough Ideas with Creative Constraints
Highlights from the conversation:
- Constraints aren’t always bad (0:51)
- Types of creative handcuffs (3:47)
- How to implement creative restraints (18:08)
- Tweet of the week (29:02)
Links & Resources:
00:26:36 |
Fri 02 Sep 2022
Ep. 61 - Jump to 10K Followers With This Content Flywheel, featuring Matt Ragland
Highlights from the conversation:
- Matt’s career journey (2:53)
- Getting started in podcasting (9:23)
- Daily vlogging while employed full-time (13:32)
- Matt’s content flywheel (24:43)
- Providing for other crea…
00:40:42 |
Tue 30 Aug 2022
Ep. 60 - One Paid Media Hack for 100+ Weekly Conversions
Highlights from the conversation:
- YouTube podcast page (3:44)
- Derek’s paid media strategy (8:20)
- Best practices for these ads (15:12)
- Real numbers from real results (17:57)
- Tweet of the week (20:37)
Conten…
00:25:12 |
Fri 26 Aug 2022
Ep. 59 - Growing Your Audience to 75,000+ with Barrett O'Neill
Highlights from the conversation:
- Barrett’s business success story (6:12)
- Why you shouldn’t jump without a safety net (10:52)
- How to make it through the startup process (17:23)
- About Brightline Media (21…
00:40:59 |
Tue 23 Aug 2022
Ep. 58 - Profit or Bust in the First 30 Days With Content
Highlights from the conversation:
- Spotify recorded reactions (3:59)
- Setting up a case study (8:02)
- What not to do (9:55)
- What you SHOULD do (12:36)
- How to actually make the money (23:41)
- Tweet of the week …
00:33:07 |
Fri 19 Aug 2022
Ep. 57 - How to Become a Self-Made Millionaire (and Stay That Way) with Pine Baron
Highlights from the conversation:
- Why “Pine Baron” (6:25)
- Poker as career experience (11:16)
- About Wealth Pin (16:19)
- The lies online mediums spread (23:35)
- What today’s market looks like (27:31)
- More abou…
00:38:18 |
Tue 16 Aug 2022
Ep. 56 - Pro Tips for Taking Better Photos and Videos with Luke Cleland
Highlights from the conversation:
- Luke’s background (3:38)
- Getting in the habit of capturing (5:44)
- Practical tips on improving photos (15:28)
- Finding inspiration (24:27)
- What’s trending (30:14)
Keep up wi…
00:31:39 |
Fri 12 Aug 2022
Ep. 55 - How to Grow Your Niche Into a $10,000,000+ Business with Bryan Clayton
Highlights from the conversation:
- Bryan’s background and career journey (6:07)
- The rise in service-based businesses (15:36)
- How to grow your company (19:24)
- Trends on the horizon (28:14)
Links & Resources…
00:32:06 |
Tue 09 Aug 2022
Ep. 54 - How We Repurpose Content
Highlights from the conversation:
- Our technical setup (4:47)
- Direct assets (8:17)
- Indirect assets (19:12)
- Tweet of the week (26:54)
The tools we use:
- ClickUp: https://clickup.com/
- Google Drive: https://www.…
00:29:21 |
Fri 05 Aug 2022
Ep. 53 - How to Make Your Podcast Stand Out with Johnny Podcast
Highlights from the conversation:
- Adam’s take on Ben Simmons (5:35)
- How Johnny got into podcasting (9:06)
- What makes podcasting so attractive (15:31)
- Breaking into your listener’s weekly rotation (19:03)
- …
00:35:42 |
Tue 02 Aug 2022
Ep. 52 - Is Content Marketing Dying
Highlights from the conversation:
- The dark side of content (1:17)
- Content negatives throughout history (8:43)
- Using content marketing methods for good (13:18)
- Societal shifts from technological change (1…
00:28:18 |
Fri 29 Jul 2022
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