Content Inc. - The Podcast

Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc., Joe Pulizzi shares how native advertising is the gateway …

Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc., Joe Pulizzi discusses the recent decisi…

In this episode of Content Inc., Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in …

Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Co…

As 2015 winds to a close and a New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc., Joe Pulizzi shares three of his big pred…

This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this epi…

"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc., Joe Pulizzi reminds you that less is truly more when it comes to …

What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc., Joe Pulizzi says...everything. The movie is expected to break box offic…

What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real time,…

In this episode of Content Inc., Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona will be…

The individual pieces of content you create are not valuable. In this episode of Content Inc., Joe Pulizzi asks you to consider the collection of assets you are creating in terms of content vs. the i…

In this episode of Content Inc., Joe Pulizzi discusses a current quote from Content Marketing Institute's Chief Content Strategist, Robert Rose: "We should plan for creating the least amount of conte…

In this episode of Content Inc., Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is a mixture of snake oil storytelling and winning t…

Setting goals is not a new idea. Yet statistics show that with only 32% of marketers writing down a content marketing strategy, goal-setting is still missing from the industry. In this episode of Con…

Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this e…

Seven out of ten content marketers fail at their content initiatives. But, according to Joe Pulizzi, that's ok. In this episode of Content Inc., Joe discusses how failure can be the driving force tha…

It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their business. In this episode of Content Inc., Joe Puli…

In this episode of Content Inc., Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that what yo…