Category Visionaries
Welcome to Category Visionaries — the show dedicated to uncovering the go-to-market journeys behind the world’s most exciting B2B tech startups. In each episode, we sit down with a visionary founder who’s not just building a company, but creating or redefining a category. We’ll explore how they identified their market opportunity, crafted their early GTM strategy, scaled traction, and navigated the challenges of building something truly new. If you’re a builder, marketer, or founder, this show is your backstage pass to the GTM blueprints powering category-defining companies.
Brought to you by:
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Don’t Miss: New Podcast Series — How I Hire
Senior GTM leaders share the tactical hiring frameworks they use to build winning revenue teams. Hosted by Andy Mowat, who scaled 4 unicorns from $10M to $100M+ ARR and launched Whispered to help executives find their next role.
Subscribe here: https://open.spotify.com/show/53yCHlPfLSMFimtv0riPyM
- Update frequency
- every 2 days
- Average duration
- 26 minutes
- Episodes
- 759
- Years Active
- 2022 - 2025
Ben Albert, CEO & Co-Founder of Upfront Healthcare: $30 Million Raised to Power the Future of Patient Engagement
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ben Albert, CEO & Co-Founder …
Funding the Future: Roger Luo, Managing Partner at Embedding VC
Welcome to another episode of Category Visionaries — Funding the Future. In today's episode, we're speaking with Roger Luo, Founder & Managing Partner at Embedding VC, a venture capital firm speciali…
Marc Borrett, CEO & Co-Founder of Reactive Technologies: $80 Million Raised to Build the Future of Grid Measurement
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Marc Borrett, CEO & Co-Founde…
Ori Eisen, CEO & Founder of Trusona: $38 Million Raised to Power the Future of Account Takeover Prevention
John Golinvaux, CEO & Founder of Fulcrum: $6 Million Raised to Power the Future of Conversion Optimization
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with John Golinvaux, CEO & Founder…
Jeremy Pease, CEO of Hivelocity: $200 Million Raised to Build the Future of Hybrid Cloud MSP
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jeremy Pease, CEO of Hiveloci…
Alex Sambvani, CEO & Co-Founder of Slang AI: $20 Million Raised to Power the Future of Voice AI for Restaurants
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Alex Sambvani, CEO & Co-Found…
Robert Thelen, CEO & Founder of Rownd: $3.3 Million Raised to Build the Future of App Onboarding
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Robert Thelen, CEO & Founder …
Robert Cowart, CEO & Co-Founder of ElastiFlow: $8 Million Raised to Power the Future of Network Performance and Security Analytics
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Robert Cowart, CEO & Co-Found…
Anthony Jules, CEO & Co-Founder of Robust AI: $42 Million Raised to Build the Collaborative Mobile Robots Category
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Anthony Jules, CEO & Co-Found…
Funding the Future: Clancey Stahr, Managing Partner of GoAhead Ventures
Welcome to another episode of Funding the Future. In today's episode, we're speaking with Clancey Stahr, Managing Partner at GoAhead Ventures, a venture capital firm that has raised $180 Million in f…
Cole Riccardi, CEO & Founder of Authentic: $16 Million Raised to Build the Future of Captive Insurance
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Cole Riccardi, CEO & Founder …
Umaimah Khan, CEO & Co-Founder of Opal Security: $32 Million Raised to Build the Future of Identity Security
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Umaimah Khan, CEO & Co-Founde…
Patrick Mollard, CEO & Co-Founder of Fipto: $16 Million Raised to Build the Future of Blockchain Payments
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Patrick Mollard, CEO & Co-Fou…
Barry Lunn, CEO & Founder of Provizio: $11 Million Raised to Power the Future of Vehicle Safety
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Barry Lunn, CEO & Founder of …
Deon Nicholas, CEO & Co-Founder of Forethought: $92 Million Raised to Power the Future of Customer Support with AI
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Dan Lorenc, CEO & Founder of …
Dan Lorenc, CEO & Founder of Chainguard: $250 Million Raised to Power the Future of Software Supply Chain Security
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Dan Lorenc, CEO & Founder of …
Justin Dearborn, Founder & CEO of Praia Health: $20 Million Raised to Build the Future of Consumer Experience in Healthcare
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Justin Dearborn, Founder & CE…
Brock Leonti, CEO & Co-Founder of Prescribe FIT: $15 Million Raised to Build the Future of Orthopedic Care
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Brock Leonti, CEO & Co-Founde…
Eli Wachs, CEO & Co-Founder of Footprint: $20 Million Raised to Build the Future of Automated Onboarding
Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Eli Wachs, CEO & Co-Founder o…