B2B Marketing Excellence & AI Podcast
Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at [email protected]. Let’s shape the future of B2B marketing together!
- Update frequency
- every 10 days
- Average duration
- 27 minutes
- Episodes
- 130
- Years Active
- 2021 - 2025
How Harvard Law Executive Education Pivoted When COVID Hit
Since the pandemic started, several brands have had to pivot on how they do business. Today, I spoke with Stephanie Gordon, the Market Outreach and Projects Manager of Harvard Law School Executive E…
How to Successfully Market to Pharmaceutical and Biotechnology Industries
Last week I was doing research in the pharmaceutical and biotechnology space and came across these two statistics that blew me out of the water:
1) Global Market Insights reports that the global bi…
Using Personalized Video in Your Social Media Campaigns
Today I spoke with Tina Silver, a digital & social media consultant.
I had the great opportunity of getting specific details on how Tina helps reinforce the brands of her clients, such as the Le Mas …
How Can Relationship Marketing Impact the Growth of Your Business?
Today I was delighted to be talking with Sue Bromwich who has been working in marketing for over 20 years.
A self-described data junky, her passion for analytically based marketing ignited some years…
Actionable Marketing Techniques to Implement Today
Today I was very lucky to talk with Cindy Cardinal, owner of CC Communications and an international marketing pioneer. Cindy and I met back in the 90's when there were only a handful of companies doi…
Marketing to the Franchise Industry
This morning I was very intrigued to be sitting down (or standing up), with Liane Caruso, a Franchise Marketing Consultant, about the franchise space. I have done a little work in the franchise space…
Responsive Marketing Around the World
In this episode, I sat down with my good friend Amy Miller, the Director of Digital Engagement at Informa.
Amy shared some great ideas on how to make a marketing campaign more responsive and how to n…
How to Reach Drug Discovery Executives
Welcome to The World Innovators Podcast! This morning I had the special occasion to talk with both Lu Rahman, Editor-in-Chief, and Sarah Orme, Sales Director, of Drug Discovery World. As you can imag…
B2C and B2B Marketing: Are they that different anymore?
So excited about this episode of The World Innovators podcast!
In this episode, I had the great opportunity to talk to Barbara Falk, a marketing veteran who worked in both B2C and B2B. Since March, we…
Welcome to the World Innovators Podcast
Welcome to the World Innovators Podcast!
In this first episode, I spoke about why I decided it was time to start the podcast.
I have had so many great conversations with marketing executives, industry…