B2B Marketing Excellence & AI Podcast
Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at [email protected]. Let’s shape the future of B2B marketing together!
- Update frequency
- every 10 days
- Average duration
- 27 minutes
- Episodes
- 130
- Years Active
- 2021 - 2025
Every Action Builds Trust, Every Ripple Builds Industrial B2B Brands
In this episode of the Industrial B2B Marketing Excellence Podcast, Donna Peterson explores the concept of the ripple effect and its vital importance for industrial brands. Discover four actionable s…
Precision Marketing: Sourcing Email Lists that Deliver
Join Donna Peterson on the B2B Marketing Excellence Podcast as she explores the art of building high-quality email lists for effective marketing. Learn the significance of segmentation, compliance wi…
Navigating Marketing in Manufacturing: Tips for Lean Teams
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the vital role of marketing in today's manufacturing landscape. Joined by Robert Rose, Chief Strategy Advisor fo…
How Relationships Impact Digital Sales (and why it matters)
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Marc Decker, the Sales Director North at Automatic-Systeme. They discuss the importance of aligning sales and m…
Beyond Basics: Advanced ChatGPT Tactics for B2B Marketers
Join Donna Peterson on the B2B Marketing Excellence Podcast as she dives into advanced ChatGPT strategies tailored for B2B brands. In this episode, Donna covers how ChatGPT can enhance research, cont…
Unlocking the Power of ChatGPT for B2B Brands
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson delves into the fundamentals of ChatGPT and its practical applications for B2B brands. Donna explains what ChatGPT is, how…
From Sustainability to AI: Marketing Challenges in Agriculture
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson talks with Cheryl Bates, an Audience Growth and Engagement Manager, about the importance of evolving marketing strategies …
Lead Generation vs. Branding: Finding the Right Balance
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson interviews Laurie Hachmeister, VP Corp Mktg at Marketing & Technology Group on the important balance between lead generati…
From Legacy to Innovation: The Power of Brand Ideology
The Crucial Role of Branding in Building Trust and Longevity for Legacy Brands
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of branding with Ta…
The AI Advantage: Building Relationships in B2B Marketing
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson discusses the importance of building relationships in marketing and how AI tools can aid in this process. She emphasizes t…
Decoding the Myth: Is Email Marketing Really Dead?
In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Amy Miller, Director of Product Strategies & Client Success at Informa. They discuss the misconception that email …
How Industrial Brands can Drive Change with ESG Initiatives
In the latest B2B Marketing Excellence podcast episode, host Donna Peterson welcomed Jackie Kingsley, the Senior Director of ESG at a global distribution company, to share her expertise on integratin…
LinkedIn Leverage for Lean Manufacturing Teams
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kait Wilsterman, Marketing & Community Relations Manager at TuscoMFG discuss the strategic use of LinkedIn for B…
Brand Relationships: Effective Business Event Strategies
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Kristi Dougherty, Founder & Chief Consultant at Reach Consultancy delve into the critical aspects of marketing a…
Pharma B2B Insights: Navigating Growth and Trends
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Stacy Gaines, Business Development Manager at Texture Publishing, explore marketing strategies for pharmaceutica…
How can Industrial Brands Differentiate and Grow in a Competitive Market?
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Simone Bonino from Altair about strategies to grow industrial brands. They discuss the importance of understand…
How Marketing and Sales Work Together to Drive Business Growth
In this podcast episode, Haley Pesce from DealCloud joins the interviewer, her mother, to discuss the synergy between marketing and sales. They explore how these departments can collaborate to improv…
The Most Crucial Elements for Industrial Branding
In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson spoke with Courtney Nagel from WTWH Media about adapting marketing strategies in a dynamic market. They discussed the impo…
Podcasting: The Key to Building Relationships with Your B2B Audience
In this episode of the B2B Marketing Excellence Podcast, Donna and Tiago Ferreira, founder of Podsqueeze, discuss the role of podcasting in fostering relationships that instill trust. Tiago, host of …
The Most Valuable Tips for Using ChatGPT in Business Communications
In this episode of the B2B Marketing Excellence podcast, host Donna Peterson and guest Matthew McClosky discuss the adoption and practical use of AI tools like chatGPT in sales and marketing. Matthew…