B2B Marketing Excellence & AI Podcast
Whether you're guiding a manufacturing brand or leading an executive education program, the B2B Marketing Excellence & AI Podcast helps you navigate today’s fast-changing landscape with smarter, faster strategies.
Hosted by Donna Peterson, President of World Innovators, each episode delivers actionable insights to:
Reach and engage your ideal audience
Build trust through meaningful content and messaging
Leverage AI tools like ChatGPT to boost efficiency and creativity
Equip lean teams to do more with less
Drawing on over 30 years of experience, Donna shares what’s working now—so you can build stronger relationships, adapt with confidence, and succeed faster.
If you have questions or want us to cover specific topics, contact me directly at [email protected]. Let’s shape the future of B2B marketing together!
- Update frequency
- every 10 days
- Average duration
- 27 minutes
- Episodes
- 130
- Years Active
- 2021 - 2025
Stand Out from Your Competition by Being Unique
Welcome to B2B Marketing Excellence: A World Innovators Podcast. In this episode, we’re going back to marketing basics.
We’ll be discussing the importance of developing goals, having a mission, and kn…
What is Data Governance and Why is it Important?
Every company has to put guidelines in place to make sure they are handling the data they have in-house correctly. They also need to make sure the data is cleaned and updated so the marketing and sa…
What Food and Beverage Manufacturers Need to Know About Industrial Auctions
Today, I had the pleasure of talking with Eric Weiler, President of New Mill Capital. Eric was able to shed light on the industrial auction process and how food and beverage companies can take advant…
Grow Your Marketing Through Emotion and Strategy
In this episode, Donna Peterson interviewed Janet Granger, founder of Marketing Career Mentor & author of OK Boomer.
We discussed why people buy. Did you know there is a proven connection between emot…
A Major Component of Mindfulness
For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to find balance and mindfulness in life.
Giving is a major component of mindfulnes…
Professional Women Stay Grounded with Awareness
For the next few episodes of the World Innovators Podcast, we will be looking to educate and inspire corporate women to be more mindful and fully present in their careers by understanding their Why a…
Growth of Food and Beverage Brands in 2022
In this episode of the World Innovators Podcast, Donna Peterson interviewed Ed Binsted, Editor and Publisher of International Bottler and Packer Magazine, and President of The British Bottlers’ Indus…
How to Maintain the Value of Your House/Customer List - Part 2
A company's most valuable asset is its House/Customer List.
In Part 2 of this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on…
How to Maintain the Value of Your House/Customer List - Part 1
A company's most valuable asset is its House/Customer List.
In this interview, Lisa Pistilli, VP Business Development at Lester Inc. and President of the MCMA, gave some great suggestions on keeping y…
Death of the Open Rate and iOS15
Everyone is talking about Apple’s new iOS15, the new Mail Privacy Protection option, and how it is going to affect open rates for email campaigns sent to Apple Mail users. Wanting to learn more, I th…
Marketing Mistakes All Businesses Make – Part 2
In the second half of their conversation, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, continue to discuss marketing tactics your company should implement to be more effect…
Marketing Mistakes All Businesses Make - Part 1
In this two-part podcast, Donna Peterson and her guest Doug Glenn, Publisher of Heat Treat Today, talk about various marketing mistakes their companies made and what they learned from them. They then…
Why is it important to use quality compliant marketing lists?
This podcast will explain why you need to stop and truly understand where your marketing list or data is coming from. Why it is imperative you use only quality data that is targeted, updated, and com…
Strategy and Execution of B2B Marketing Campaign – Part 2
"Only 15% of employees actually know their organizations most import goals - either they have too many, they do not have any, or the goals keep changing." FranklinCovey
Imagine the difference you cou…
Strategy and Execution of B2B Marketing Campaigns – Part 1
This podcast episode is part one of a two-part series. In this part, we’ll be concentrating on B2B Marketing Strategy.
We have chosen several clips from previous episodes of the World Innovators Podca…
Four Questions to Ask Before Starting a B2B Podcast
The topic of podcasting seems to come up in every marketing meeting, networking event, or webinar I am on. To answer some of the questions I had, as well as those of others, I thought it best to tal…
Don’t Waste Your B2B Marketing Dollars
Joanne Persico, President of OneCount talks about how companies need to take the time to really understand who and why people are visiting their website and responding to their different marketing ca…
How To Have Your Industrial Brand Stand Out
In this episode, I spoke with Scott Adams, CTO, of Angel Business Communications. We discussed how quality sources can help companies educate and promote their products/services.
During the interview …
How an Industry Specific Publication Retained and Grew Their Subscriber Base
During my interview with Doug Glenn, Publisher of Heat Treat Today, I learned how this industry-specific magazine kept its brand top of mind and attracted new subscribers. They emphasized quality ove…
How to Reach Your Industrial Audience All Over the World
For today’s episode, I interviewed Andrew Ewer, the CFO of Terrapin, Inc., a global corporate events company. And he has a message for marketers out there -
Stop wasting your marketing dollars!
Listen …