B2B Marketing Excellence & AI Podcast

In this episode, Donna Peterson focuses on a key area of B2B marketing—strategies for promoting executive and professional education programs. Inspired by Albert Einstein’s belief in lifelong learnin…

Episode: Balancing AI and Human Connection in B2B Marketing

In this episode of the B2B Marketing Excellence Podcast, I’m diving into a topic that’s close to my heart — how we can embrace AI while stil…

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Analyze Transcripts with AI: Enhancing Communication and Relationships

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In this episode of the B2B Marketing Excellence and AI podcast, I explore how companies can unl…

How AI and Outside Perspectives Help Industrial Brands Stand-Out

Are your marketing and sales messages starting to sound the same? You’re not alone. Many industrial companies fall into a pattern of re…

Understanding Your B2B Audience: Aligning Marketing & Sales for Better Results

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson explores one of the biggest challenges …

AI Adoption Starts at the Top: How Leaders Can Inspire Success

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In this episode of B2B Marketing Excellence & AI, host Donna Peterson shares insights from her recent presentation to CEO…

Join Donna Peterson on the B2B Marketing Excellence and AI podcast as she explores the powerful new Task feature in ChatGPT’s beta release with her AI assistant, Izzy. Discover how this innovative to…

Join Donna Peterson on the B2B Marketing Excellence and AI Podcast as she explores the impactful uses of AI with early adopter Matthew McClosky. Matthew delves into his journey from using ChatGPT to …

In this episode of B2B Marketing Excellence in AI, Donna Peterson, CEO of World Innovators, explores a challenge that every B2B marketer faces—how to effectively reach decision-makers in a way that i…

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson and her AI assistant, Izzy, explore how personalized email marketing can transform the way businesses connect with th…

In this episode of the B2B Marketing Excellence & AI Podcast, host Donna Peterson introduces her AI assistant, Izzy, powered by ChatGPT. Together, they explore how AI tools can enhance B2B marketing …

In this episode of the B2B Marketing Excellence Podcast, Donna Peterson, CEO of World Innovators, highlights why in-person meetings remain invaluable in today’s fast-paced, digital-first world. Donna…

In this episode, we explore the rapid advancements in AI and how they can be applied to B2B marketing strategies. AI has evolved significantly—from basic interactions to sophisticated tools that offe…

In this episode of the B2B Marketing Excellence Podcast, host Donna Peterson reveals the secrets to achieving consistently better marketing results by mastering the art of analyzing and pivoting. Mar…

When I think back to 1981, I remember my mom proudly typing away on her Olivetti word processor—the cutting-edge technology of the time. It wasn’t just a machine; it was a symbol of progress. Over th…

Do you resist change, even though you know it’s necessary for growth? You’re not alone. This episode is for anyone ready to turn resistance into results.

In this episode, Donna Peterson shares her per…

The Importance of Human Emotion in B2B Marketing

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Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It'…

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In this episode of the B2B Marketing Excellence Podcast, Donna Peterson dives into a critical challenge facing industrial B2B marketers: avoiding email spam traps and maintaining high…

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In this episode of the B2B Marketing Excellence Podcast, we’re diving into the critical choice every marketer faces: Should you take the elevator or the stairs? In other words, are you…

In this episode of the B2B Marketing Excellence Podcast, we explore why misdirected email marketing campaigns fail to reach the right audience. Using the example of being mistakenly targeted as a pot…