B2B Marketing Excellence & AI Podcast

Today I had the privilege to sit down with bestselling author Sonya Shelton. Sonya wrote the book “You're an Executive, But Are You a Leader?” and is the CEO of Executive Leadership Consulting. Befor…

Today I am going to explain how mapping your customer’s journey can give you clarity that will improve your marketing efforts. It is going to help you connect to the right audience with messaging the…

In the episode, we will hear from Ken Spaeth, the CFO at Cutting Tool Engineering magazine, on why it is crucial NOT to cut your marketing and advertising to save costs. This is very interesting beca…

In the latest episode of the B2B Marketing Excellence Podcast, I spoke with Aditya Varanasi, the founder and CEO of Awarity. We discussed the power of programmatic advertising and how it can help eve…

In this episode of the B2B Marketing Excellence podcast, I will review the keys to successful strategic plan implementation. Today you'll learn:

• How to communicate the plan effectively and ensure that…

Pharmaceutical Project Warp Speed, launched by the U.S. government in 2020, aimed to accelerate the development, manufacturing, and distribution of COVID-19 vaccines, therapeutics, and diagnostics. O…

Learn how to harness the full potential of targeted marketing within the pharmaceutical industry with Amy Miller, Director of Data Marketing Solutions at Informa. 

In this exclusive interview, discove…

When you are scuba diving, a good compass not only guides you in the right direction it could also save your life. In business, your audience is your compass. Get to know your audience, learn to navi…

Did you know that there were more manufacturing jobs created in 2021 than in any single year in nearly 30 years? 

McKinsey & Company has reported that the US manufacturing sector could boost the GDP b…

One of the biggest challenges in B2B companies today is dealing with the disconnect between the decisions of upper-level management and the realities of those doing the work.

My guest today will tell …

B2C brands are the only type of companies that can benefit from influencer marketing - Right?  My guest today will destroy that myth and tell you how B2B companies can use influencer marketing to att…

True or False? When it comes to marketing, industrial brands only need to describe their products or service. They don’t have to think about building relationships.   

In this episode of the B2B Marke…

In the news, we have all heard companies talk about supply chain issues, the long lag time to get equipment into their facilities, and ESG (environmental, social, and governance) initiatives. 

Industr…

Which category are you in?

A) You are so worried about your data that you are paralyzed and don't do anything.

or   

B) You feel you are invincible and have nothing to worry about.

Both scenarios are bad…

In this episode, I had the opportunity to talk with Kate DiLeo, a Brand Architect with Kate DiLeo Branding. She has worked with over two hundred brands across twenty different verticals. Kate is goin…

Today I had the pleasure of talking with Sharyn Combs, Founder of Knowledge or Nonsense, and Speaker/Instructor at UCDI Leadership Training. She is also a CRCST certified sterile processing technicia…

Today I had the pleasure of talking with Renee Johnson, founder of Third Coast Learning. We talked about several areas where businesses and individuals should consider making some changes. If employe…

Title:  Don’t Start Your Business Without These Marketing Tips

In this episode, we learned from Aaron Montgomery, co-founder of Our Success Group, about how collaboration between different owners can …

I believe that relationship building is the new marketing. Brands must build a relationship that instills trust so that a prospect will become a lead.

Once you have a quality lead it is time for sales…

LinkedIn currently has over 774 million subscribers in over 55 million companies across 200 + countries.

To say that LinkedIn must be part of every B2B marketing campaign is an understatement. But I w…