Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
***TOP 2% Global Podcast!***
Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?
Well you’re in the right place! Because I used to be you!
I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!
I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF.
You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!
What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF!
So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions. I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast.
Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.
Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.
If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …
-What do I write in my emails?
-What do I say on my website?
-How do I connect with others online?
-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?
Then this podcast is for you!
Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message.
If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!
- Update frequency
- every 3 days
- Average duration
- 17 minutes
- Episodes
- 163
- Years Active
- 2023 - 2025
82 | Will Your Target Audience Buy Your Online Course? 5 Proven Strategies to Test for Success
Wondering which of your course ideas will have your audience eagerly saying, “Take my money”? Curious about how to validate your course concept before diving headfirst into creation?
In this episode o…
81 | Discover Your Why: 3 Questions to Define Your Passion and Propel Your Online Course
Why are you building an online business? What drives you to push through the tough days and keep moving forward to your goals?
Join me in unpacking the powerful concept of “why” and how it can sustai…
80 | 4 Effective Strategies to Create Engagement with Your Target Audience & They Think You are Reading Their Mind!
Struggling with what content to create next? Ever wonder how to truly connect with your audience?
In today's episode, I share 4 practical ways you can uncover the real needs and pain points of your t…
79 | Determine the Best Online Course Type for Your Online Business! Passive or Interactive?
Are you trying to figure out the best way to generate income from your online course? Wondering whether a passive or more interactive course model suits your style and audience?
In today’s episode, I…
78 | Sales Funnels 101 for Online Course Creators: Effective Online Marketing Strategies for Beginners
Confused about sales funnels? Overwhelmed about where to start with your online course marketing?
In this episode, I break down the mystery of sales funnels, simplifying the journey you’ll take your …
77 | 3 Objections to Overcome to Effectively Sell Your Online Course
Do you have a plan to deal with common objections that potential students might have when they take a look at your course? Do you know what are some common objections to why people do not buy your co…
76 | Got a Skill Others Love? Learn When it's Time to Create an Online Course to Make an Impact
Wondering if you have what it takes to create an online course? Unsure of where to start?
Today, my friend, I tell you how to know when you are ready to become a course creator. From sharing a unique…
75 | Avoid These 4 Traps When Building Your Target Audience as an Online Course Creator
Make sure you do NOT fall victim to these 4 traps when you are building your audience as a course creator. Your working hard and putting in all the systems... but are you doing these things that will…
74 | Elevate Your Lead Magnet: How to Implement a Tripwire to Make Passive Income
Do you ever wonder how to take your lead magnet to the next level, or what a trip wire is and how it can benefit your business?
In this episode, I dive into these questions and explore how you can en…
73 | 3 Must Have Online Marketing Strategies to Work On Your Business, and NOT Just In Your Online Business
Ready to scale your business? Let's talk about working ON your business, not just IN it.
You see, it's not just about working IN your business; it's about strategically working ON your business to ta…
72 | Simplify your Online Course Curriculum Roadmap with these 3 Easy Steps to Make an Impact
Are you struggling to figure out what to include in your online course? Not sure how to structure the content to make it engaging for your students?
Well, in this episode, we're going to tackle exact…
71 | How to Escape the 'I Shoulda' Trap with Real Stories and 3 Actionable Tips
Have you ever found yourself stuck in the cycle of saying "I should do that" without taking action? What's holding you back? You are not alone, my friend!
I've been there and my clients! I am sharing …
70 | From Lead Magnet to Connection: First 5 Nurturing Emails for Your Target Audience
Has this question come to mind before? What do I do with the email list I've built?
First, let me tell you... No matter your email list size... YOU need to do these 5 emails!
I dive into the nitty-gri…
69 | 3 Fears that Stopped Me in My tracks as an Online Course Creator
At first, I said No! ... because the fear was bigger than my confidence.
In this BFF (Business Forward Friday) episode, I talk about the fears and doubts I faced, such as not feeling knowledgeable eno…
68 | Low Ticket vs. High Ticket Offers: How to find the Perfect Balance to Make a Passive Income
Do you wonder what type of digital offers to have in your business? And how many offers you should have?
You are not alone... several of my clients ask me this question often, so I decided to break it…
67 | How Creating Online Courses Can Transform and Scale Your Online Business
How can adding a course to your business benefit you and your potential clients? Building a course can change your life and your clients lives....and grow your business. You can serve 50 clients a mo…
66 | Are you stuck? Here are your First 3 Steps to Building an Online Course to Make an Impact
Do you want to know where to start in scaling your business with an online course? You need to do these 3 things before you ever worry about what platform to use.
Take a listen to get these steps tack…
65 | 3 ways to Break Free from Perfectionism and Excel as an Online Course Creator
Are you stuck in the cycle of perfectionism and not moving forward on scaling your business? Do you think that you have to do it all before you can scale and grow your business?
In today's BFF(Busines…
64 | How to create a Simple Online Marketing Funnel to Make a Passive Income as an Online Course Creator [Part 2]
Are you ready to take your marketing funnel strategy to the next level? You have to know where you are going, so that you can take these next steps in your marketing funnel!
In today's episode, I sha…
63 | Building a Healthy Entrepreneurial Lifestyle: Mind, Body, and Community
(BFF) Where does your health fall on your to-do list as an entrepreneur? Do you stay moving and motivating with a healthy lifestyle?
Today, I share about things I have put in place to prioritize movem…