Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
***TOP 2% Global Podcast!***
Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?
Well you’re in the right place! Because I used to be you!
I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!
I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF.
You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!
What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF!
So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions. I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast.
Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.
Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.
If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …
-What do I write in my emails?
-What do I say on my website?
-How do I connect with others online?
-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?
Then this podcast is for you!
Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message.
If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!
- Update frequency
- every 3 days
- Average duration
- 17 minutes
- Episodes
- 163
- Years Active
- 2023 - 2025
102 | Is Your Online Course NOT Selling? 5 Tips to Fix a Leaky Marketing Funnel as a Course Creator
Wondering why your online course isn’t selling? Curious if your funnel might be leaking?
In this episode of "Online Courses Made Easy," I'm diving deep into how to identify and fix those leaks in you…
101 | My Top 3 Failures and Lessons I Learned as an Online Course Creator
Ever wondered what the biggest mistakes course creators make? Curious about how to avoid them?
In this episode, I share my top three failures as a course creator and the invaluable lessons I've learn…
100 | Online Course Creators Share Their Story & How They Have Been Impacted Through this Podcast & More!
Do you want to learn how moving forward on that dream of building an online course can change your life and those you serve? Are you ready to take the next step and impact more lives?
In today's episo…
99 | Ready to Launch? 7 Must Have Launch Strategies for Online Course Success for Beginners
Need tips on getting your audience ready for your course launch? Launching a course can be overwhelming and hard.
Today, I cover 7 launch strategies you need to make sure you have done before you hit…
98 | Struggling to Stand Out Online? 5 Marketing Strategies to Grow Your Target Audience
Do you feel like no one will buy from you, because someone has already created a course like yours? You know your course will be different, but you are not sure how to show this?
In today's episode, I…
97 | 4 Engagement Hacks that Every Online Course Creator Must Know to Grow Your Audience!
Ever wonder how to build your online course engagement faster? Curious about simple yet effective strategies to connect with your audience?
In this episode, I’m sharing my four favorite hacks to boos…
96 | Ready to Move the Needle Forward in Your Online Marketing? 3 Ways to Make Course Sales!
Are you ready to move the needle on your online course business? Ever wondered how to really build a connection with your audience to generate more sales?
In this episode, I’m celebrating some big ne…
95 | Unlocking Your Genius and sharing Your Online Marketing Message with Kelly Thompson
Have you ever wondered how to turn your natural talents into a successful business? Or why some seemingly useless skills might be your secret weapon?
In this episode, I chat with Kelly Thompson, a br…
94 | Your Freebie Isn’t Pulling in Leads? Effective Lead Magnet Strategies for Online Course Creators
Are you struggling to figure out if your lead magnet is actually working for you? Wondering how to ensure it attracts the right people to your email list?
In this episode, I break down the process in…
93 | Features VS Benefits in Online Marketing as a Course Creator? Sales Psychology Essentials for Beginners
What's the difference between features and benefits when selling your online course? Do you feel uneasy about the whole "selling" part of being an entrepreneur?
In this episode, I dive into sales psy…
92 | DON'T Skip these 5 Basic Course Creation Steps... If You Want to Make an Online Course that Sells!
Do you want to have your audience seating on the edge of their seat ready to buy your course? These 5 steps are must haves to get course sales!
In this episode, I break down the 5 essential steps you …
91 | How to AVOID Putting Too Much Content in Your Online Course as a Beginner Course Creator
Ever wondered how to tell if your online course has enough content or if you're overwhelming your students with too much information?
In this episode, I dive into these common concerns and share insi…
90 | 4 Email Marketing Strategies for Course Creators | Why Your Emails Aren't Being Opened (And How to Fix It!)
Are your email open rates low? Or Are you struggling to figure out what to write in your emails?
In this episode, I get real about my unexpected journey from dreading emails to loving them. Despite b…
89 | First Course Launch??? 3 Common Questions from a Beginning Online Course Creator
Are you struggling to decide what content to put in your course videos versus your PDFs? Or wondering if offering a bonus with your course is worth it? And How long do you wait from your initial cour…
88 | Are You Struggling to Sell Your Online Course? Then Do THIS with Me!
How well do you know your ideal client online, like your BFF?
In this episode, I dive into the importance of truly understanding your ideal client's needs and pain points to create successful online …
87 | 6 Effective Storytelling Strategies to Increase Your Online Course Sales & Engage Your Target Audience [Part 2]
Have you ever thought about what type of stories you could use in your online marketing strategies to create the know, like, and trust factor?
Storytelling is essential for engaging your audience, bui…
86 | Boost Your Online Course Sales by adding Storytelling to Your Online Marketing Plan [Part 1]
Wondering how storytelling can change your marketing game? Or Why you need to use it in your marketing?
In this episode which is Part 1 of Storytelling for Online Marketing, I dive into why storytelli…
85 | 4 Strategies To Do BEFORE You Create Your Lead Magnet for Your Target Audience!
Is your lead magnet aligned with your digital offer? If you want quality leads on your email list, then you need to do these 4 strategies before you create your lead magnet.
They will save you time an…
84 | Ready to Sell Your Course on Day ONE? Do these 3 Essential Steps BEFORE You Create Your Online Course
Are you wondering if they will buy your course on day ONE of your launch? You think you are ready to build the course and you may have even picked the course platform to have it on.... but if you don…
83 | From 'I Can't' to 'I Must' : How to Overcome Obstacles and Succeed in Online Courses
How can overcoming obstacles fuel your motivation and progress? What role does your "why" play in pushing past challenges?
In today’s episode, we dive into these big questions with my guest, Jen Nix.…