Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
***TOP 2% Global Podcast!***
Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?
Well you’re in the right place! Because I used to be you!
I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!
I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF.
You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!
What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF!
So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions. I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast.
Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.
Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.
If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …
-What do I write in my emails?
-What do I say on my website?
-How do I connect with others online?
-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?
Then this podcast is for you!
Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message.
If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!
- Update frequency
- every 3 days
- Average duration
- 17 minutes
- Episodes
- 163
- Years Active
- 2023 - 2025
42. Structuring Your Course Content for Different Learning Styles - Part 1
How can we, as course creators, ensure that our instructional approach accommodates the diverse learning styles of our students?
Recognizing that people learn in different ways, it becomes crucial fo…
41. 5 Mistakes to Avoid Before Launching Your Digital Product
Hey Friend, In today's episode I'm chatting about the five things you absolutely shouldn't do before launching your digital product or online course.
Trust me, these tips are absolute game-changers, …
40. How to monetize your teaching talent & expertise!
I share a fascinating conversation I had with a longtime friend who never realized the potential of building an online course.
Despite being an educator for 30 years, this friend had never considered…
39. *INTRODUCING* Online Courses Made Easy in 3 Simple Steps!
Hey Friend! I'm Super Excited for you to listen to this episode and hear about what's coming up!
In this episode, I have some BIG News to share with you! I'm officially launching and rebranding the po…
38. 3 Online Course Platforms to use when you are on a Budget!
Hey Friend, I dive into a topic that many new course creators grapple with: choosing the right platform to launch their courses on a budget.
I'm sharing my Top 3 recommendations for cost-effective pl…
37. How Should you Launch an Online Course: Email Marketing, Bootcamp, or Webinar? Online Marketing Strategy Tips
Hey Friend! In today's episode, I tackle a question that many entrepreneurs face: How to effectively launch a course?
With options like webinars, boot camps, and email campaigns, it can be overwhelmi…
36. 3 Online Marketing Strategies to Boost Your Online Course Revenue & Make an Impact
Hey Friend! Today, I share valuable insights on how to monetize your courses even after the initial launch. I start by discussing simple evergreen sales funnels and explains how you can generate cons…
35. 3 Strategies for Effective Course Delivery and Student Engagement
In today's episode, I dive into the world of learning strategies and delivery strategies for online courses.
Drawing from my experience in education and teaching, I share valuable insights on how to c…
34. Creating an Online Course: 5 Steps to Evaluate if it's a Good Fit for Your Business
Hey Friend! I dive into the world of online courses in today's episode. I break down the key factors to consider when deciding if it's time to add an online course to your business.
From assessing yo…
33. Designing Graphics That Convert
Hey Friend! I dive deep into the concept of how design communicates to your ideal client. I talk about that you don't need to be a professional graphic designer or hire one to effectively convey your…
32. 4 Tips for Building an Authentic Connection with Your Target Audience
In today's episode, I'm diving into the topic of creating an instant connection online.
You've done the hard work of getting people to notice you online, but now, how do you make that connection stick…
31. How to build a Healthy Email List: Email Marketing Strategies for Online Course Creators
In this episode, we're diving into the world of email marketing strategies.
I share the importance of having a strong and healthy email list filled with the right people who need your message. You'll…
30. 5 Ways to Grow Your Email List with your Lead Magnet to reach Your Target Audience
In today's episode, I'm diving into the world of lead magnets and how to effectively promote them to maximize conversions.
I give you 5 places you should be sharing your lead magnet to grow your emai…
29. The Power of the Know, Like, and Trust stages! Marketing Strategy for Online Course Creators
I dive deep into the powerful concept of "know, like, and trust" and how it plays a pivotal role in building relationships with our online audience.
I explore the stages that lead potential customers…
28. REAL TALK: Lessons Learned from Taking Risks & Embracing Failure!
In this episode, I was interviewed by my friend, Tracy Beavers, and we had a great discussion about building our online business, along with the hills and valleys we've faced since leaving our origin…
27. Online Marketing Funnels 101 that Make an Impact
Have you created a clear marketing journey for your clients? You have to know what's the next every step for your potential client and current client!
Setting clear goals is vital, whether it's gettin…
26. Building Better Business Relationships Through Personality
I share the importance of understanding your client's personality to build stronger relationships. Whether through one-on-one interactions or group settings, gaining this understanding can lead to mo…
25. How Organization will Boost Productivity and Efficiency
In this episode, I share 6 tips to get organized in your business so you can be more productive and consistent.
I share real business examples with each tip. It's what I do in my own business and what…
24. 3 tips to stay Accountable as a Solopreneur!
Being held accountable as a solopreneur can help you be more efficient in working on your business growth, and not just in your business to just stay afloat.
I share 3 tips that work for my clients an…
23. Solving Your Engagement Issue is really this EASY!
Are you like so many of my clients? Are you struggling with engagement issues, being heard and seen on social media, and improving conversion rates on sales and landing pages?
In this episode, I share…