Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing
***TOP 2% Global Podcast!***
Are you building an online business and stuck at what to say to your audience? Do you feel like no one is listening to you? Do you stare at a blank screen for hours because you don’t know what the magic formula is to writing copy that connects? And you can’t afford to hire a copywriter to do it for you?
Well you’re in the right place! Because I used to be you!
I am going to teach you how to connect with your target audience, so that they feel like you get them… and that you have been in their head hearing their thoughts. What I am NOT going to teach you is proper grammar or spelling! Because that is far from my capabilities!
I used to think that because of a lifelong struggle with grammar and spelling that I could never write my own emails, create high converting sales pages, or speak on my podcast or stages about my business. But what I realized is that success in all of these areas comes down to having a casual conversation with your soon to be new BFF.
You see… talking is something I have never had a problem with. Truth is that since kindergarten my teachers have written “Robbin talks too much” on my report card!
What I learned is that I just need to treat my messaging for my audience like I was sitting across the table with my BFF!
So before I can do that… I have to really know them like my BFF… understand their struggles, discover their strengths, speak their language, and feel their emotions. I mean these are ALL the things you would do with your BFF… Right? If you are nodding your head “Yes!” then take a listen, and let me break it down for you on the podcast.
Hi I’m Robbin. Mom of 2, wife of 1, Enneagram 7, and Christian entrepreneur building a second career with my God-given skills and talents, and decades of experience. I hold a Master’s Degree in Counseling and a Master's Degree in I/O Psychology, along with nearly 20 years of experience as an educator and counselor. Most importantly, I have been implementing all these techniques and strategies in both my personal and professional life for decades.
Communicating and connecting with others is just part of my DNA! So, I’m going to teach you how to stop staring at the screen for hours and finally create your own magic formula of connecting with your audience.
If you are ready to finally move forward in writing copy that your audience connects with, sees you are the person who gets them, and knows you have the solution they need, then here are some questions I’ll be covering on the podcast …
-What do I write in my emails?
-What do I say on my website?
-How do I connect with others online?
-Will anyone buy my digital product?
-How do I find my target audience?
-What should my lead magnet(freebie) be about?
-How does email marketing work?
-What marketing strategies are most effective?
-How do I create engagement with my target audience?
Then this podcast is for you!
Being an educator for decades, I just can’t stop teaching! And on this podcast I love imagining… you’re walking into my cozy classroom ready to learn what’s next in writing your own copy and letting your audience guide your message.
If this is you, then grab your favorite cup of coffee, and let’s sit side by side, my friend, as we finally get you moving forward on writing your own copy that creates sales!
- Update frequency
- every 3 days
- Average duration
- 17 minutes
- Episodes
- 163
- Years Active
- 2023 - 2025
22. Become More Confident with this Online Marketing Strategy to Make Passive Income!
Before changing how I thought about marketing my business, I would cringe at the thought of talking about how much someone would pay for my services.
But because I surround myself with other positive …
21. 3 Strategies on where to Market Online!
I answer the question that many of my clients ask... "Where to start marketing a new business online?"
I talk about the importance of knowing your personal strengths and what 'sets your soul on fire' …
20. 3 Mistakes to Avoid When Creating Graphic Designs
On this episode of Branding Strategies that Convert, I dive into 3 common mistakes in graphic design and how to avoid them.
I share tips on creating an emotional connection through branding. I explai…
19. My Personal Brand Story! Where it all began!
I never dreamed I would be the CEO of my own business! But I love new adventures and trying my best to follow God's lead... and that is a huge part of where I am today in my business.
In today's episo…
18. The Power of Micro Stories in Online Marketing and Branding to Make an Impact with Your Target Audience
Stories are 22x's more memorable than facts alone! Using stories in every aspect of your brand is the most impactful way to create connection, build trust, and to become unforgettable to your ideal c…
17. Life as an ADHD Entrepreneur!
Do you struggle with ADHD symptoms as an entrepreneur? You may or may not have an official diagnosis of ADHD, but you can so relate to the challenges that ADHD entrepreneurs face.
In this episode, I e…
16. Find Your Brand Voice...Find Your People
In this podcast episode, we're going to dive into the world of brand of your brand voice. Have you ever wondered how certain businesses seem to have a distinct personality that shines through in all …
15. Know Your Brand to Grow Your Business
In this episode, I help you audit your own brand and see if it is aligned to your business goals!
No matter how long you have had a brand, it's always a smart idea to check and see if it needs a refre…
14. How to define your Target Audience
Are you struggling with figuring out who your target audience is? You may know their age, gender, and location, but what about their values, personality traits, and attitudes?
In this podcast episode…
13. Visual Storytelling 101: How to Make an Impact with Online Courses
Do you want to learn how to use visual storytelling to create an unforgettable brand and marketing strategy?
Well, you're in the right place!
Visual storytelling is all about using images, videos, and…
12. How to be a Finisher as the CEO!
Friend... do I have a story for you!
Last week I did something I never thought I could do - push a weighted sled down a 15 yard green turf inside the gym. And let me tell you, it was a real struggle …
11. Lead Magnet Ideas for Coaches: Make an Impact with Your Online Business
Since research shows it takes 6 to 8 touches before a potential client actually purchases from you, then providing lead magnets is a HUGE way to create a touch by your brand and your expertise.
Then …
10. Email Marketing vs Email Copywriting: Marketing Strategies for Online Courses
Do you get lost at what to write in our Email Copy so that your subscribers actually open and read your email?
If so, you will want to listen to this podcast to learn why you need email marketing in y…
9. Steps in Brand Storytelling
If you have been in business for any length of time, then you know that the know, like, and trust factor is HUGE in any type of business.
In this episode I am going to share my strategy in 6 steps on …
8. Ways to Deal with Imposter Syndrome & My Story!
Everyone deals with Imposter Syndrome at some point in our lives!
The questions are...
How are you going to deal with it?
Who are you not serving because you don't want to deal with it?
Do you have a p…
7. How to Stand Out Online!
Standing out online doesn't just mean on social media! As an entrepreneur, we are all looking for ways to stand out from the crowd with our websites, email marketing, and social media.
In this podcast…
6. 3 Mistakes to Avoid when Marketing your Personal Brand
After you create your personal brand, marketing can be a struggle if you don't avoid these 3 mistakes.
In this episode, I help you understand the difference between branding and marketing, along with …
5. Brand Colors Equal Emotional Branding!
Living in such a visual world, the color we choose makes such an impact from the colors we wear to the colors we use to promote our business.
Choosing the right colors can create the right emotions t…
4. Emotional Branding 101
Because your actual logo is only 10% of your brand, and we need to define the other 90% of branding before we ever get to your logo.
So today, I am going to share the core of your brand... which is Em…
3. Are you a figureoutable woman?
Being a successful business women, you can't ever give up! You will fall down, but it's about how you get up and keep moving forward. Entrepreneurial life is HARD work! But when you set your mind to …