What Works
Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.
- Update frequency
- every 5 days
- Average duration
- 35 minutes
- Episodes
- 414
- Years Active
- 2018 - 2025
EP 176: Shaping Your Message While Sharing It With The World With Scholar Shape Founder Margy Thomas
The Nitty Gritty
* Margy Thomas, Ph.D. and founder of ScholarShape, supports academics and researchers in telling their stories through what she calls the Story-Argument concept. This tool or…
00:41:19 |
Tue 15 Jan 2019
EP 175: What’s Working (And What’s Not) In Facebook Ads With The Ad Strategist Founder Amanda Bond
The Nitty Gritty:
* Why Facebook ad costs have risen so dramatically and what we’ve been doing that contributes to the problem* The metric that Amanda Bond encourages her clients and students…
00:53:16 |
Thu 10 Jan 2019
EP 174: Creating Real Value On Social Media With Creative Genius Law Founder, Patrice Perkins
After over 10 years in this business, I’ve seen a lot when it comes to social media.
I’ve been around for Blogspotting and LiveJournaling. I’ve seen the rise and fall of the Twitter empir…
00:33:47 |
Tue 08 Jan 2019
EP 173: Investing In Physical Products With Inkwell Press Founder Tonya Dalton
A few weeks ago, Derek Halpern—who has made millions of dollars selling online courses—announced that he was quitting information marketing.
He said he was burnt out. He’d lost track of why he was i…
00:40:10 |
Thu 03 Jan 2019
EP 172: Reapproaching High-Touch Services With Perfect Planning Events Founder, Tara Melvin
Imagine making money in your sleep.
When I first started selling ebooks and courses that’s all anyone could talk about, and I’ll admit that the first time I woke up to money having been deposited in…
00:39:02 |
Thu 27 Dec 2018
EP 171: Focusing On Real Relationships With The Jordan Harbinger Show Host Jordan Harbinger
It’s tempting to think that all the time you spend on social media, writing articles, creating podcast episodes, or recording videos is time spent building relationships.
Heck, I’m doing it right no…
00:45:41 |
Tue 25 Dec 2018
EP 170: 5 Trends Shaping Small Business In 2019: Prioritizing Sustainability With The When I Grow Up Coach Michelle Ward
This January, I’m celebrating 10 years as a small business owner.
To say that a lot has changed since I started my very first website while breastfeeding my infant daughter is an extreme understatem…
00:43:47 |
Thu 20 Dec 2018
EP 169: Leveraging The Wing Woman Effect With Build Yourself Workshop Founder Mia Scharphie
The Nitty Gritty
* The origin story of the “wing woman effect”
* How Mia Scharphie, founder of Build Yourself Workshop, uses what she calls a Virtuous Circle to connect with other business owners a…
00:44:24 |
Tue 18 Dec 2018
EP 168: Shifting Your Mindset To See Yourself And Your Small Business Differently
Both as humans and as business owners, we tell ourselves stories.
I might tell myself that no one will pay what I need to charge for my work.
You might tell yourself that you can’t hire anyone who w…
00:30:16 |
Thu 13 Dec 2018
EP 167: Focusing On Bigger, Longer, and Local With Scoop Studios Founder Maggie Patterson
The Nitty Gritty
* Why Maggie of Scoop Studios pivoted from working with online entrepreneurs to local, in-person clients — and how tapping into her existing network made all the difference in find…
00:29:43 |
Tue 11 Dec 2018
EP 166: What’s Working In Live Video Broadcasting With Crowdcast Founder & CEO Sai Hossain
The Nitty Gritty
* The live video broadcasting opportunity Sai Hossain saw for creators and entrepreneurs that inspired him to create Crowdcast
* How small business owners are generating leads with…
00:32:32 |
Thu 06 Dec 2018
EP 165: Tracking Goals While Managing The Day To Day With Serial Entrepreneur Jessica Fialkovich
The Nitty Gritty
* What Jessica Fialkovich’s daily life looks like as President and Cofounder of Transworld Business Advisors—Rocky Mountain, investor, and nonprofit board of director
* How Jessica…
00:32:07 |
Tue 04 Dec 2018
EP 164: From Special Snowflake To Special Sauce–An Excerpt From Subtle
I avoided confronting my mindset as a business owner for years.
I figured that, if I got the numbers and the strategy right, I could grow my business without worrying about my own personal develop…
00:13:38 |
Thu 29 Nov 2018
EP 163: Profiting From Partnerships With Branding Outside The Box Founder Dana Kaye
The Nitty Gritty
* Why speaker, author, and publicist Dana Kaye prefers intentional slow growth in business — and how she manages her company’s growth today
* How growing too fast can negatively im…
00:42:49 |
Tue 27 Nov 2018
EP 162: Owning A Business Instead Of A Job With The Freedom Plan Author Natalie Sisson
The Nitty Gritty
* Why Natalie decided to pursue a personal brand under her name — and why she decided to keep The Suitcase Entrepreneur, too.
* What Natalie’s personal brand looks like from the in…
00:37:26 |
Tue 20 Nov 2018
EP 161: Gratitude Is The Whole Customer Experience
What would 11-star service look like? That’s the question that Brian Chesky asked himself to figure out how he and his team at Airbnb needed support hosts to help everyone involved have an exception…
00:33:56 |
Thu 15 Nov 2018
EP 160: Finding New Customers Without Marketing Your Life Away with Lagom Body Co Founder Kristen Runvik
The Nitty Gritty
* How Kristen Runvik is scheduling her life, job, and business to make sure she’s spending her time the way she wants to
* How she divides her time to find balance between her sid…
00:39:48 |
Tue 13 Nov 2018
EP 159: What’s Working In Email Marketing With ConvertKit’s Isa Adney
The Nitty Gritty
* Who is succeeding with email marketing today–and how they think about their email lists differently
* How ConvertKit makes it easy to test ideas and create a new product
* Why si…
00:30:02 |
Thu 08 Nov 2018
EP 158: Building A New Business From His “Unique Genius” With Strategist Jason Van Orden
The Nitty Gritty
* Why Jason Van Orden ultimately left the business he ran for ten years and how taking a sabbatical helped him get to the heart of why he felt so discontent and uninspired
* The id…
00:44:02 |
Tue 06 Nov 2018
EP 157: Planning For Parental Leave With StoryMine Co-Founders Catherine Orr & Elena Rue
The Nitty Gritty
* Why Elena and Catherine approached their second pregnancies different from their first — and how that impacts their work at StoryMine
* How the cofounders approached their dual p…
00:39:43 |
Tue 30 Oct 2018
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