What Works
Work is central to the human experience. It helps us shape our identities, care for those we love, and contribute to our communities. Work can be a source of power and a catalyst for change. Unfortunately, that's not how most of us experience work—even those who work for themselves. Our labor and creative spirit are used to enrich others and maintain the status quo. It's time for an intervention. What Works is a show about rethinking work, business, and leadership for the 21st-century economy. Host Tara McMullin covers money, management, culture, media, philosophy, and more to figure out what's working (and what's not) today. Tara offers a distinctly interdisciplinary approach to deep-dive analysis of how we work and how work shapes us.
- Update frequency
- every 5 days
- Average duration
- 35 minutes
- Episodes
- 414
- Years Active
- 2018 - 2025
Ep 216: There’s No “Right” Way To Grow Your Audience
All this month, we’ve been talking about building an audience here on the podcast—and we’ve been asking members of The What Works Network, well, what’s working for them when it comes to audien…
00:30:06 |
Thu 20 Jun 2019
EP 215: Growing An Audience Together With Community Builder Eli Trier
The Nitty-Gritty:
* Why Eli Trier embarked on her first community project—and the results she experienced from that first project* How facilitating community projects help her reach important…
00:42:21 |
Tue 18 Jun 2019
EP 214: Creating Content That Stands Out with Awkward Marketing Creator Rachael Kay Albers
The Nitty-Gritty:
* How Rachael Kay Albers got the idea to create a “business comedy show“* Why Awkward Marketing really stands out—even when plenty of other marketers are using video to prom…
00:41:50 |
Tue 11 Jun 2019
EP 213: What’s Working In Finding New Fans With SEO Coach Kim Herrington
The Nitty-Gritty:
* Why Kim Herrington believes start content creation is the key to building your audience and getting off the social media treadmill* How she used 20 targeted articles to bo…
00:43:34 |
Thu 06 Jun 2019
EP 212: Building Your Audience Behind The Scenes With Social Media Strategist Andrea Jones
The Nitty-Gritty:
* Why social media marketing agency founder Andréa Jones doesn’t try to game the social media algorithms to build her audience and, instead, spends a lot more time behind th…
00:41:01 |
Tue 04 Jun 2019
EP 211: Building An Audience With Tara McMullin
A year ago this week, I deleted about 12,000 people off my email list.
That meant that my audience shrank by about 80% with the push of a button.
GDPR was going into effect and, while I …
00:17:10 |
Thu 30 May 2019
EP 210: Doing Less To Achieve Your Goals With Do Less Author Kate Northrup
The Nitty-Gritty:
* How Kate Northrup started doing less by accident—and why she decided to move forward doing less on purpose* The exercise Kate used to determine the 2 activities that have …
00:45:10 |
Tue 28 May 2019
EP 209: 7 Surprising Things Small Business Owners Learned When They Ran The Numbers
Imagine the open rate on the last email you sent to your subscribers.
Think about the net profit your business has generated already this year.
Consider how many people viewed your last…
00:42:30 |
Thu 23 May 2019
EP 208: Pricing By The Numbers With Systems Saved Me Founder Jordan Gill
The Nitty-Gritty:
* How Jordan Gill used data and experience to set competitive prices for her business operations firm* Why she focused on serving seasonal service-based businesses and how t…
00:47:12 |
Tue 21 May 2019
EP 207: What’s Working In Tracking Your Business Finances With Kaitlyn Louvier From Bench
I know plenty of small business owners who struggle with how to price their products or how much to invest in advertising. I see people question whether they can hire someone to help or whethe…
00:28:51 |
Thu 16 May 2019
EP 206: Choosing Between Two Businesses With Grace & Vine Founder Madison Wetherill
The Nitty-Gritty:
* Why Madison Wetherill found herself the owner of two small businesses—and how she knew something had to change about the way she was managing them* How Madison came to thi…
00:38:11 |
Tue 14 May 2019
EP 205: What’s Working In Traffic & Analytics With Rita Barry
The Nitty-Gritty:
* Why Rita Barry chose to focus on helping clients understand the numbers when it comes to their website traffic* The mistakes small business owners make that prevent them f…
00:41:53 |
Thu 09 May 2019
EP 204: Creating Value After Going Viral With Jennifer Johansson
The Nitty-Gritty
* How Jennifer Johansson started promoting her art on Pinterest* What happened when one of her pins was repinned over 50,000 times—and why it created a spike in traffic but n…
00:34:46 |
Tue 07 May 2019
EP 203: Running Your Business By The Numbers With Tara McMullin
When I signed off on my taxes last month, it was the first time in 10 years that I didn’t owe any money to the IRS.
In fact, I got a refund.
Now, I’d love to tell you that’s because I …
00:07:53 |
Thu 02 May 2019
EP 202: Rebuilding Your Business After A Break With Ad Strategist Claire Pelletreau
The Nitty-Gritty:
* What happened when Facebook ad strategist Claire Pelletreau returned to her business after an unexpectedly long maternity leave* Why she took a gig subcontracting from ano…
00:45:33 |
Tue 30 Apr 2019
EP 201: Turning A Side Project Into Your Main Gig With Work Brighter Founder Brittany Berger
The Nitty-Gritty:
* How Brittany Berger came up with the idea for the Work Brighter newsletter* How Work Brighter evolved as she continued to work her day job—and then as she struck out on he…
00:41:14 |
Thu 25 Apr 2019
EP 200: Weathering The Ups & Downs Of Entrepreneurship Over The Long Haul
Even for successful entrepreneurs and small businesses, sometimes things don’t go to plan.
The longer you’re in business, the more times you’ll deal with projects that don’t work out, off…
01:07:11 |
Tue 23 Apr 2019
EP 199: Leveling Up Using A Simple One-Day Event With The CEO Retreat Creator Racheal Cook
The Nitty-Gritty:
* How Racheal Cook scratched her own itch and created a 1-day event without a “grand plan”* Why the CEO Retreat helped her overcome a persistent challenge for her clients* H…
00:44:41 |
Tue 16 Apr 2019
EP 198: Finding A New Opportunity To Serve With Abundance Practice Building Founder Allison Puryear
The Nitty-Gritty:
* How a conversation at a networking event planted a seed for Abundance Practice Building founder Allison Puryear* What the first business coaching program Allison led looke…
00:35:43 |
Thu 11 Apr 2019
EP 197: Growing A Sold-Out Program From The Seed Of An Idea With Fix My Churn Founder Val Geisler
The Nitty-Gritty
* Why Val Geisler, email marketing specialist and founder of Fix My Churn, used a 2-hour workshop as a test run for a bigger program* How she sold the workshop to her email l…
00:51:58 |
Tue 09 Apr 2019
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