Trigger Strategy is now Tentacles
We’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: https://shows.acast.com/tentacles
With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 4 days
- Average duration
- 29 minutes
- Episodes
- 105
- Years Active
- 2021 - 2025
025: Change, ready-ing and a caterpillar with wooden wings
What if the theory of change we often try to impose on ourselves and our organisations is actually counterproductive? Is actually blocking what needs to happen for change to occur? We talk about a Li…
00:29:35 |
Sat 10 Feb 2024
024: Should CEOs be making day-to-day decisions?
There’s a view of leadership that puts the CEO at the helm, steering the ship with their decisions. This view is becoming seen as “zombie leadership”. There’s another view that the CEO should normall…
00:17:22 |
Fri 09 Feb 2024
023: Creating Customer Conversations
Today, we talk about a course that Tom is putting together in collaboration with Dave Grey’s School of the Possible. It’s very much us figuring things out live, explaining the School and then talking…
00:19:17 |
Mon 05 Feb 2024
022: Disconfirmation Bias - do this innovation tactic live with us in under 15 minutes
What’s the biggest risk you need to tackle for an idea you’re working on right now? Today, we walk you through a quick exercise that will reveal the next step you need to take. This is one of the 54 …
00:14:11 |
Thu 01 Feb 2024
021: The perils of “should”
Do you should all over yourself? Do you have unconscious rules for what other people should be doing? Today, we look at where “should” turns up in matters personal and business, with a spotlight on D…
00:21:26 |
Wed 31 Jan 2024
020: Product discovery depends on you building a model (of your coherent theory of value)
Off the back of an excellent coaching call, we share one thing we’ve found that makes all the difference for UXRs (and product people in general) who need to sift through mountains of observations to…
00:26:03 |
Wed 31 Jan 2024
019: North Star Metrics and Framework - are they “dumb”?
In today’s walk, we respond to a question about Cedric Chin’s feisty claim that the “North Star Framework is dumb”: (https://www.linkedin.com/posts/cedchin_im-thinking-of-writing-a-follow-up-post-act…
00:16:47 |
Tue 30 Jan 2024
018: a blustery annotated reading - A/B testing ain’t for settling your disagreements
Warning: we lost the little foam hat off the microphone, and this makes wind noise much more audible than usual. If you can cope with the audio, you’ll hear Tom read out an article from 2017 that he …
00:28:17 |
Mon 29 Jan 2024
017: You can’t leap directly from data to actionable insights - a live annotated reading
We’re trying something different in this episode. Tom reads out one of his old articles and we discuss our questions and issues as they arise. The article is an early version of his thinking about Si…
00:23:54 |
Sun 28 Jan 2024
016: Signals, Stories, Options - how to avoid getting trapped by simple stories
Corissa interviews Tom about the Signals > Stories > Options framework that appears (as “Anatomy of an Insight”) in his Innovation Tactics card deck. We get into how the concept of telling more stori…
00:20:33 |
Sat 27 Jan 2024
015: Continuously discovering beef on Linkedin
Everyone knows you should stay out of social media beefs, so we’re going against all common sense and wading in. This showdown between two camps has been a long time coming: should research be democr…
00:28:47 |
Fri 26 Jan 2024
014: Emergent Properties, Self Care and Leaf-Cutter Ants
What’s an emergent property? We take a tour through this sometimes confusing aspect of complexity theory, sharing some practical examples. Ant hills are emergent, but in a different way from human co…
00:31:44 |
Wed 17 Jan 2024
013: How experiences shape us
We share small experiences from our careers that fundamentally changed the way we think about the world. Topics include tacit knowledge, retrospective coherence, the pain and pleasure of glimpsing re…
00:27:33 |
Tue 16 Jan 2024
012: Psychological safety is an emergent property
Psychological safety has been a bit of a buzz term for years, since Google’s internal research. We talk about what it means in different companies, and our own past experiences. We discuss how it’s n…
00:21:10 |
Tue 16 Jan 2024
011: Make stand ups useful with coherent pitches
Stand ups are common in tech companies, but are often inefficient and confused - often little more than “busyness theatre”. Leaders need to know what’s going on somehow, but stand ups and progress up…
00:19:28 |
Tue 16 Jan 2024
010: Rules, norms, heuristics and a stacking block toy
When do you need to follow the rules and when should you break them? When are rules not rules? We share some experiences from our pasts and talk about how to shape your environment for innovation.
Ho…
00:21:04 |
Tue 16 Jan 2024
009: Using Pitch Provocations to poke the market - Part 3
We get practical about how to create your pitch provocations fast and how to write them effectively. Then we talk about what’s next - testing the market, and learning what it’ll really take to delive…
00:35:33 |
Tue 16 Jan 2024
008: Using Pitch Provocations to poke the market - Part 2
We pick up from where we left off last time, and talk about what you do once you’ve got some signals from your pitch provocation sessions. Also: how do you find people to do those sessions with, what…
00:26:57 |
Tue 16 Jan 2024
007: Using Pitch Provocations to poke the market - Part 1
Many founders think “figure out how to build it, then figure out how to market it” but in our experience, it’s much more effective to move the “figure out how to market it” and do that right away. Wh…
00:31:32 |
Tue 16 Jan 2024
006: OKRs, moon landings and oil fires
Following on from Tom’s Substack pieces about OKRs, we talk about some of the issues with OKRs, when they can work, and what to do if you’re in a situation where they don’t work but you have to use t…
00:26:43 |
Tue 16 Jan 2024
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