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Trigger Strategy is now Tentacles - Podcast

Trigger Strategy is now Tentacles

 Tom Kerwin and Corissa Nunn

We’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles: https://shows.acast.com/tentacles


With over 100 episodes, our podcast is the best bad podcast out there. By which we mean: raw, unfiltered, unedited conversations. We talk about strategy, sense-making, and the blurry edges between work and all the other stuff. Because sometimes feeling your way through the fog – with limbs outstretched – is the only way to move forward.

Hosted on Acast. See acast.com/privacy for more information.

Marketing Business Management Startup Entrepreneurship Design
Update frequency
every 4 days
Average duration
29 minutes
Episodes
105
Years Active
2021 - 2025
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045: When stories are helpful delusions

045: When stories are helpful delusions

Our jumping off point today was a video from YouTuber Caroline Winkler about making friends as an adult. She instructs us to tell ourselves that when someone doesn't want to be your friend, it's alwa…

00:18:15  |   Fri 10 May 2024
044: The one with the bees

044: The one with the bees

Important note for this episode: scientists have recently discovered that humans are in fact not exactly the same as bees. But we don't let that stop us taking some metaphorical lessons from our tiny…
00:20:09  |   Wed 08 May 2024
043: Do 100 Thing

043: Do 100 Thing

Wanna be a YouTuber? You have to make a lot of videos. Wanna be a blogger? You have to write a lot of articles. Wanna be a startup founder? You have to make a lot of sales. For lots of goals in life …

00:22:25  |   Tue 07 May 2024
042: Helping to euthanise a startup

042: Helping to euthanise a startup

In which we talk about how energy gradients affect the chances of a strategy succeeding, and imagine people pushing concrete wheels around. Tom shares the story of a client and how energy gradient th…
00:19:54  |   Tue 30 Apr 2024
041: Nuance, absolutes and shiny suits

041: Nuance, absolutes and shiny suits

Can you get through life without ever oversimplifying something? If not, when is it OK? And what does that have to do with parenting, politics and pole-climbing professionals?

Hosted on Acast. See ac…

00:29:57  |   Thu 25 Apr 2024
040: Why isn’t [Role] doing what I think they should?

040: Why isn’t [Role] doing what I think they should?

We talk about a post that Tom saw in Reddit: a Product Manager complaining about the designers they worked with (shock horror!). The underlying vibe of the complaint looked eerily similar to many sit…
00:30:53  |   Sat 20 Apr 2024
039: Bounded Applicability

039: Bounded Applicability

How come your favourite methods don’t always work? We know one-size doesn’t fit-all, and we know that it depends on context … but *how* does it depend on context? We’ve been exploring a framework or …
00:34:42  |   Wed 10 Apr 2024
038: Creativity, innovation and a flawed coffee machine

038: Creativity, innovation and a flawed coffee machine

How do you know if you're being creative or innovative? Does it even matter? We talk about art, business, feathers, and Corissa's fury with an underperforming coffee machine that set her on a path of…
00:40:13  |   Mon 08 Apr 2024
037: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 6

037: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 6

We made it! The sixth and final episode in the series where we read through prompts from an article and talk about what they mean to us. In this episode, Plant Seeds — Watch Them Grow, Tailor Ways of…
00:41:23  |   Fri 29 Mar 2024
036: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 5

036: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 5

The fifth and penultimate episode in the series where we read through prompts from an article and talk about what they mean to us. In this episode, Accept Diverse Strengths and Skills, Collaborativel…
00:39:01  |   Tue 26 Mar 2024
035: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 4

035: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 4

The fourth in the series where we read through prompts from an article and talk about what they mean to us. In this episode, Both/And, Intervene Safely, and Abduction and Intuition. We encourage you …
00:23:26  |   Mon 25 Mar 2024
034: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 3

034: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 3

What do leaders who are skilled at navigating complexity know how to do? What do they do differently? What would you observe if a leader had these skills? These were questions Tom and John Cutler ask…
00:29:07  |   Thu 21 Mar 2024
033: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 2

033: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 2

What do leaders who are skilled at navigating complexity know how to do? What do they do differently? What would you observe if a leader had these skills? These were questions Tom and John Cutler ask…
00:33:10  |   Thu 14 Mar 2024
032: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 1

032: How Capable Leaders Navigate Uncertainty and Ambiguity - an annotated reading - Part 1

What do leaders who are skilled at navigating complexity know how to do? What do they do differently? What would you observe if a leader had these skills? These were questions Tom and John Cutler ask…
00:29:25  |   Wed 13 Mar 2024
031: Probabilistic Parenting - is it a thing and how does it map onto work?

031: Probabilistic Parenting - is it a thing and how does it map onto work?

We talk about boundaries, commandments and socialisation. If right and wrong isn’t always set in stone, how do you encourage people to think creatively while also not becoming a pariah?

Hosted on Aca…

00:24:52  |   Sun 10 Mar 2024
030: We need to talk about “mindsets”

030: We need to talk about “mindsets”

We talk about the fallacy of mindset, and the inevitable failure when you focus on trying to change someone’s mindset. We also consider what you can do instead, including the magic pill test, and cha…
00:31:10  |   Sat 02 Mar 2024
029: Communication is lossy - and that’s OK

029: Communication is lossy - and that’s OK

What’s in your head is perfectly clear, but then you have to use a string of words to communicate it to others. And the words can trigger different ideas in their heads. It’s kind of amazing that we …
00:32:38  |   Sun 25 Feb 2024
028: Ship an idea in an hour?

028: Ship an idea in an hour?

Tom compulsively makes Multiverse Maps in Miro during meetings - and it seems to help people clarify things and take action. Why not put an offer out there to see if more people would like it? We tal…
00:15:04  |   Wed 21 Feb 2024
027: Are you rushing to tie your shoelaces?

027: Are you rushing to tie your shoelaces?

“Slow is smooth; smooth is fast” - we talk about this Marine mantra and how it relates to tunnel vision vs. expanded awareness in our personal and work lives. We’ve found this a transformational lens…
00:32:49  |   Wed 14 Feb 2024
026: Is your marketing funnel killing your offer?

026: Is your marketing funnel killing your offer?

A Hard Test is when you strip away all the accoutrements of what a product or marketing set up “should” look like, so you can distil out the absolute core. How do customers CHOOSE the value you promi…
00:24:57  |   Wed 14 Feb 2024
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