Trigger Strategy is now Tentacles

“grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” – the Serenity Prayer

The concept of “High Agency” burst in…

Surveys are almost always biased in several ways, notably both the way questions are asked but also sample bias: who in the population even answers surveys?

In this episode we discuss: is the SenseMak…

It's a rain-soaked chat this time as Tom and Corissa wander through Bournemouth in a downpour.

We tackle a thought-provoking LinkedIn question from WP Engine's Jason Cohen – a question about how to li…

Jamie asked: "anyone got good exercises for evolving your brand (and in particular visual identity) in-house? Did I remember you (Tom & Corissa) mentioning an exercise like clustering examples into "…

We talk about alignment. Especially, we talk about relaxing our beef with the word alignment, and embracing the reasonable desire for alignment.

00:00 Welcome!

00:28 Alignment in companies

00:49 Challen…

The world of digital/tech is going through "a moment" just now at the end of 2024.

And we've launched a project to share and explore diverse perspectives from across the tech world, using a particular…

We talk about a question posed in Innovation Tactics Slack - about a stakeholder who’s skeptical that design research can help with genuine innovation, and wants to create speculative use cases inste…

In the last episode, we introduced Rob Snyder's framing of finding your repeatable case study instead of building your tech product.

This time, we step back into the Pain Cave to talk through some of …

Welcome to listeners who've been referred by Rob Snyder of Path to Product Market Fit!

In this episode, we talk about Rob Snyder's core ideas for founders and consider the interplay with our thinking.…

Survivorship bias is unavoidable. By default, we see what survives and not what doesn't. This is OK but it creates the risk that we take the wrong lessons from the survivors.

In this episode, we talk …

We recorded this one on a whim and we didn't have our microphone with a little hat on it, so the wind noise makes a guest appearance. Apologies – return to quality sound soon.

Corissa grabbed a snippe…

A live thinking through of the next chunk in our series of articles about the Vision Chasm – that gulf between the glorious future people are talking about and the reality of where you are today.

In …

All credit to friend of the pod Pete Shaw for the "Founder mode sounds like brat summer" observation.

Founder Mode triggered a beefstorm on LinkedIn, so we take a little stroll around the topic and sh…

In this episode, we zoom back in time to a situation when a load of meetings were frustrating people at this one company. Tom used Snowmobiling with a small team to break down the meetings into small…

Today, we start by adding some corrections to terminology we used in episode 70, which will be confusing if you haven't listened to that one. But it doesn't take long, and then we get into our main t…

Q. What do these three situations have in common? Taking a friend for a lobster dinner, business strategy workshops, and personal coaching.

A. They all feature in this episode as examples of how cons…

In which we coin the word "bungus" ...

If you've ever complained about misalignment, or rallied people with the cry that "we need to get aligned", then this one's for you. Of course the feeling of ali…

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Tom had a coaching call with someone who had been on the hook to run a one day workshop. A one day workshop that was expected to both work as a team building exercise AND deliver a complete new conce…

This is one of our "thinking about things in real time" episodes. Tom & Corissa talk through the next part of the Vision Chasm blog series. For nearly an hour!

We talk about when visions are good actu…