The Pursuit of Purpose with Amy Austin

Is your ideal target audience in your stories? Are you recognizing your ideal target audience when you see them? 

If you answered no to those questions, you are not alone. It is not all that uncommon…

"Customer experience is proactive. Customer service is reactive." This quote from Joey Coleman, author of the Wall Street Journal #2 Bestselling book Never Lose a Customer Again, has helped provide m…

Branding, motivation and a legend - the thread connecting these three ideas is purpose. An authentic brand is rooted in purpose. Motivation is a result of a clear understanding of purpose and a desir…

When was the last time a brand experience with a brand excited you? Do you think your brand is exciting your customers? To help you do that, here are three tips to improve the customer experience.

Ou…

Your strengths are your stories. And how you tell your stories makes a big difference in how the story is received.

In this episode of The Pursuit of Purpose, I talk with Sarah Elkins of Elkins Co…

It is not uncommon to see businesses jump into implementing tactics they THINK are going to solve their problems, however, tactics before strategy rarely work.

In this episode, we cover the three thi…

In the December Favorites File, we'll discuss the brillance of Benjamin Zander and The Art of Possibilities. "Your job as a leader is to awaken the possibility in others." It doesn’t matter what your…

Aligning purpose and work can have a tremendous impact on your job satisfaction, performance and overall well-being. And these three results are good for business.

As a business owner, it is importan…

Color matters in branding because it initiates feelings. And those feelings become associated with our brands. So the strategic selection of colors helps solidify our brand in the minds of our custo…

What does Wil.i.am and You've Got Mail have in common? As I see it, my November Favorites and excellent business insights.

Becoming epic will mean different things to different people but to Wil.i.am…

South Dakota's new public service campaign about the methamphetamine problem in the state has captured the attention of people across the country - because of the creative direction of the campaign. …

Burnout and purpose may not seem logical but there is a connection. 

We hear about burnout regularly - whether it is the signs, symptoms, the prevalence in one profession or another. As our society c…

Being a caregiver and running a business is not easy. It isn't impossible but it most certainly isn't easy.

And as I found out while putting together this episode, there isn't a lot of information…

It's already time for the October Favorites File. While naming, productivity and reviews may seem random, intentionality and purpose is an underlying theme with all three. To keep these actionable ti…

Do you know your strengths? Have you heard people talking about their top five and wondered what they were talking about? In this episode of The Pursuit of Purpose, we'll uncover the importance of y…

How often do you find yourself focused more on your competition than your own business? And does that cause you to lose track of what is important or become stressed? Or even frustrated with where yo…

Do you achieve an ROI for sponsorships and memberships that you engage in for your business? Is the money you put toward these activities an investment or an expense?

If you are questioning whethe…

What is appreciative inquiry?

At its heart, AI is about the search for the best in people, their organizations, and the strengths-filled, opportunity-rich world around them. AI is not so much a …

What do the infinite game, context and being indispensable have in common? These are all part of my favorite learnings in September.

1. Simon Sinek's new book, The Infin…

Three steps to a killer message. Zach Messler has fine-tuned this methodology. What is it? What does it do? And why does it matter? Define those three steps and you have the start of a killer messag…