The Pursuit of Purpose with Amy Austin

Brand and branding often are thought of as confusing and frustrating or to go the opposite direction - oversimplified as being only the logo, color, and tagline of a business. Making these five minds…

After being asked many times, I'm sharing how I come up with content ideas. When I bumped up my LinkedIn activity from occasional to daily, I needed more ideas than ever before. And before this, I ag…

Imagine living a life of possibilities. Viewing each instance, each encounter, each challenge with the mindset of there is always a possibility. Some may say this sounds fluffy. Others may turn their…

Over the last 60 days, I've posted daily on LinkedIn. 

Back in August, I made the decision to up my game on LinkedIn. The platform has the potential to be a benefit for business development for my bu…

Financial anxiety. At some point in our lives, we've all faced it. And with the uncertainty of the pandemic happening around the world, many of us are probably living with it currently.

This is where…

Your brand is what is said about you when you are not in the room.

A brand strategy will help you make sure what is said is what you WANT to be said. And to get there, a strategist will help guide th…

October's favorites are more about looking forward to November than reflecting on the learnings of October. It is about recognizing and honoring those with lung cancer and becoming more aware of how …

Asking for help is not a weakness - it is a sign of strength. 

In this week's episode, I talk about different ways our subconscious tricks us into believing going alone is our best option. Additional…

The Jeopardy song. James Earl Jones' voice. The Netflix sound. Did you hear each of these in your head when you read the words? These sounds represent specific brands. Sounds - whether it is a song,…

Content planning is not easy. As I've been working on increasing my presence on LinkedIn and producing the podcast each week, I've found keeping up with content has been challenging. This week has sh…

Are you spending as much time and effort promoting your new service as you did to develop the service? There are five tactics you should include in your next campaign effort.

But all too often we foc…

What do exclusivity and campaigns have in common? More than you'd think - at least I found a way to connect them. Each month I cover a few highlights from the month - sometimes it is sharing somethin…

My own target audience challenge was called out this week. Maybe saying it was 'called out' is too harsh, but the words "it is not clear who you work with" felt like a gut-punch. Then the waves of gu…

There are many business strategies influenced by your target audience. And yet often businesses try to be all things to all people, especially when just getting started. And I admit, I've been there.

Do you really know your target audience? Knowing exactly who you serve has many benefits, one of which is having clarity in the conversations you have with them. In this week's Pursuit of Purpose, Su…

Reviews, experiences, and fitting in are the three primary topics for this month's favorites. Each plays a role in building a brand. Starting from a place of purpose and intention will make each of t…

Bonnie L Frank launched her business through consistent use of live video. We frequently hear that video can lead to greater social media awareness and following, and Bonnie is proof it can lead to b…

Leaning into your brand during a crisis allows you to share and showcase your brand values. Your business will prove it is more than a business. Iowa recently experienced a significant weather event …

Our highlight reel is a reflection of our legacy. When thought of in response to the question "what's on your highlight reel?" it is the destination of the path leading to your future.

During our con…

Unlearning. As professionals, and as humans, we have habits, thoughts, and routines that would serve us better if we'd unlearn them. What holds us back from being confident in sales conversations? Wh…