The Pursuit of Purpose with Amy Austin

A primary goal of your strategy should be to educate, engage, and empower your audience through your marketing efforts. Because these three words are so important, I encourage all my clients to use …

Saying yes to your true self - your Brave Yes - can be scary and rewarding. My guest, Shawn Fink, helps women move toward embracing their authentic selves.

During our discussion, Shawn and I talk abo…

Recently I was reminded that asking for help is a strength even though the action itself is hard. This is exactly why it is so important to ask for it when you need it. And I was reminded of the impo…

How can coaching questions benefit your brand? I wouldn't have thought of this either until I heard a recent interview on the Dare to Lead podcast between Brene Brown and Michael Bungay Stanier. As I…

Authenticity is not a brand value. Authenticity is knowing what your brand values and then living them.

Stop using authenticity as a catch-all for what you hope to be… take the time to define the val…

"Comparison is the thief of joy," Theodore Roosevelt

How do you respond when you hit a milestone in your business? Do celebrate when you hit a milestone in your business? Or do you compare what other…

We've all been there.... working while anxious about how you are performing. Are you doing the right thing? Are you meeting expectations? Will your boss agree with your assessment? Can you do more?

"…

Daniel Pink digs into whether there is such a thing as perfect timing. His book When: The Scientific Secrets of Perfect Timing attempts to answer this question and explain how there is more to timing…

Is the use of jargon a pro or a con in business? This has been a popular topic lately. And I don't know that there is a right answer.

But first and foremost, you need to know your audience and how we…

"Clear is kind. Unclear is unkind." I shared this quote from Brene Brown recently. And just putting it out into the universe has brought so many examples of this to light.

In this episode, I share my…

What you’ll hear in this week's episodes are snapshots from the seven most popular interviews that when brought together take you on a journey of purpose, strengths, and how incorporating those into …

Let's talk about why a brand strategy is important. Having a strategy for your brand saves you from unnecessary work, it helps you make decisions rooted in the purpose of your business, and it offers…

What is a niche? Niche is an important part of your brand and marketing. And how is a niche different than your target audience?  Or is it the same thing? Or part of your target audience?

In this wee…

Simon Sinek's latest book, The Infinite Game, is about understanding the difference between the infinite mindset and the finite mindset. He recently did an interview with Brene Brown on her podcast, …

Assessments are all about mapping personal and professional success but when Kristin Sherry wanted more and the answers weren't there - she wrote her own. YouMap®️ reveals the four pillars of career …

For human resources executive, Kim Hamer supporting your employees with cancer is personal. She has seen firsthand the impact a supportive leader can have on an employee coping either with their own …

Do you consider the learning styles of your target audience? No. Me neither. Until this week. As if there aren't enough things to consider, learning styles are not typical.

Last week I started teachi…

January has been the shortest and the longest month. Christmas seems like yesterday. But the last two weeks have felt like a month or longer.

Why? I started teaching a course at a local community col…

Successful brands start with trust. As Scott J. Miller starts building his new brand, independent of the Franklin Covey company, it must start on a foundation of trust. Miller recently moved on to be…

Don't forget about PR - public relations (not press release).

Public relations is a valuable way to increase brand visibility. In a recent episode of Building a Story Brand, Donald Miller included…