The Pursuit of Purpose with Amy Austin

'What ifs' have been popping up around me a lot more frequently this month. Normally this would be my Favorites File episode but I found my thoughts circling around questions and unknowns instead.

So…

Radical soul care is the phrase Krista Resnick, life coach, uses to guide women to uncover who they truly are – they are not the book they wrote, the trophy they won, or the car they drive. Those are…

Empathy in marketing may seem like the new buzzword, the new shiny object to grab our attention. But for me, it has been foundational throughout my career. In fact, I cannot imagine a successful mark…

How are you doing with diversity in marketing? Have you made an effort? And if so, are you acknowledging diversity in a way that shows you know and understand your audience.

I think the best way to b…

Empowerment is created by building confidence in your ability to respond. This is what we want our marketing tactics to do. Whether it is messaging for a specific tactic or building the overarching i…

Engagement is more than likes and shares, downloads, comments, or other forms of actions taken as a result of a marketing message. That definition is typically top of mind for most marketing efforts.…

When you bring education to your marketing tactics, you ensure you are covering all the bases of what your audience needs to know about you, your services, and why they need you. 

Have you considered…

The goal of marketing is to educate, engage, and empower the people you want to reach. I encourage you to use those three words as a checkpoint for the effectiveness of your efforts. 

Each is a layer…

The last six weeks have been anything but predictable and certainly not the normal as we’ve come to enjoy. But is it a change for the better?

I think there are several things that have changed that w…

Content marketing strategy is important, now more than ever. Your customers and clients still need you - but maybe in a different way or a different timeframe than before the pandemic.

This week's gu…

There comes a time when video documentation of your stories and business important. But how do you do that? And when do you do it?

During my conversation with Jillian and Matt Love of Love Creative, …

How does a business know when to pivot? Typically a pivot occurs when a company makes a fundamental change after determining its product isn't meeting the needs of its intended market.

And this pande…

March has not gone as planned. The Covid 19 virus made sure of that. And as such productivity and first times for a lot of things have been top of mind for most people. 

I'm revisiting the idea of pr…

During times of uncertainty, it is always a good idea to be intentional. This may seem challenging when so much feels out of our control. 

This week's episode focuses on 6 ideas to help you be more i…

This past week our collective lives went from routine to frantic almost overnight as the country shifted from an observer to an active participant in the Covid-19 pandemic. 

And those of us in the sm…

Are you setting boundaries for your brand? Boundaries are just as important for your brand as they are for business/client relationships or your personal work/life balance.

Established boundaries hel…

In the February Favorites File, we talk about how statistics & data are used in marketing decisions, the challenges of branding facing the Royal family as Meghan and Harry move away from royal life, …

"I'm too busy." "My to-do list has a mind of its own." As busyness has become more and more accepted as the "norm," have you thought about how busyness impacts culture and brands?

In this episode of …