The Ownership Advantage w/Tanner O’Brien

Have you ever hired the professional who wasn't good at the things they teach?

If we want to increase our customer base, then we must tell more people about the things that we do and speak to them more effectively.

This week on the weekly recap, I share what it means to be a lifelong student and what this means for long term success.

A couple of years ago, I had a mentor share what he believed to be the difference between Social MEDIA and Social MARKETING. As someone just starting the journey into truly understanding digital mark…

My experience (and major learning) from this week is that protecting the asset of sleep and recovery is PARAMOUNT when it comes to maximizing productivity and effectiveness in my business and life.

I believe it is important to understand the importance of developing a strong sales strategy to drive your business forward. It's not just about making sales; it's about understanding your market and…

Pose a big question, then allow space to think about the answer. Seems simple in theory, not always the easiest to implement in the busy world.

Last week I walked through the concept of a “Consideration System” - the first stage in building relationship with our ideal customers. This week, let’s take some time to break down how to create a c…

Have you ever spent a couple weeks feeling like you are making excellent progress...only to later realize you were focused on the WRONG thing??

Relationships are the bedrock of any successful business. There is a BIG difference between getting someone to buy from you once and getting someone to want to come back over and over again.

Hello everyone! In this weekly recap episode, I dive into a simple example where I needed to be reminded of the things I should be doing in my own business...whilst teaching the concept to someone el…

The purpose of the Lead Magnet (or Engagement Offer) is simple - capture lead information, gauge a level of interest with your product or service, and open the door to a relationship. (Most effective…

I'm sure you've heard it before...your environment can impact how you act and behave...that you are the sum of the people you spend the most time with...etc. Well, I experienced the FEELING of this c…

What problem do you solve and who is best served by the solution you provide? 

This week I learned a valuable lesson in tracking my marketing...the lesson between monthly totals and cohort totals. Attribution of leads in the funnel based on the month the leads were bought. Shor…

Clarity kills drama… In marketing, having clarity on what is working and what is not reduces frustration with your campaigns. 

In life, we encounter various challenges and circumstances that can either empower or disempower us. The Point of Power is a concept that emphasizes the pivotal moment when we take ownership, account…

Courage is a virtue that has long been admired and revered by humanity. It is the driving force that enables individuals to push past their limitations and embrace the unknown. Often misunderstood, c…