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The Little Questions - Podcast

The Little Questions

Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.

Business News Advice Management Marketing Leadership
Update frequency
every 16 days
Average duration
29 minutes
Episodes
90
Years Active
2021 - 2025
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Pitch perfect? The good, the bad and the funny…

Pitch perfect? The good, the bad and the funny…

This time we’re discussing pitches. Not the dark, viscous residue from tar, or the frantic movements of a ship in high seas but the arduous process that companies use to choose their advisors.

They a…

00:28:49  |   Wed 20 Oct 2021
Total, brutal honesty in corporate leadership

Total, brutal honesty in corporate leadership

It’s an unusual relationship, the one between the corporate affairs director and the CEO. Aside from perhaps the CFO, you get a lot more time with him or her than any other member of the leadership t…

00:19:23  |   Wed 06 Oct 2021
Aviva CEO Amanda Blanc

Aviva CEO Amanda Blanc

On this edition of The Little Questions podcast we are out on the road to chat to Amanda Blanc, the Group CEO of insurance giant, Aviva. During this wide ranging interview we discuss her views on con…

00:35:47  |   Wed 22 Sep 2021
Media Training - A necessary evil?

Media Training - A necessary evil?

Media training is part of the world we live in these days. We’ve all seen those car crash interviews, and many of us have been relieved it wasn’t our CEO giving the disastrous performance. So many in…

00:31:06  |   Wed 08 Sep 2021
Agency or in-house – what makes the better PR?

Agency or in-house – what makes the better PR?

“Those who can, do; those who can’t, teach” is often unfairly said about educators. And, similarly, about consultants! In the world of comms and corporate affairs, there is a steady exchange of peopl…

00:27:58  |   Wed 25 Aug 2021
Corporate wokery. Does big business REALLY care?

Corporate wokery. Does big business REALLY care?

We live in woke times. What started as a way to show one's awareness of social and especially racially motivated injustices has itself been culturally appropriated by a myriad of other groups and cau…

00:22:49  |   Wed 11 Aug 2021
Do words still matter? Can you still write?

Do words still matter? Can you still write?

A mastery of words is an essential part of what we do in Communications. We must be able to write clearly and concisely to ensure we’re understood. However has the profession lost the ability to writ…

00:22:12  |   Wed 28 Jul 2021
Little black book: Is it all about WHO you know?

Little black book: Is it all about WHO you know?

Are there too many extroverts in PR? Is buying influence morally acceptable? Is lobbying a good or a bad thing? We chat about the industrialisation of lobbying. Is it immoral to lobby? Thorny issues …

00:21:36  |   Wed 14 Jul 2021
Communications: Is it an art or a profession?

Communications: Is it an art or a profession?

Why do so many people consider themselves an expert in Communications? Is it an art or is it a profession?

In this episode we discuss the dabblers - the people who think they can do our jobs purely b…

00:19:08  |   Tue 13 Jul 2021
The Little Questions - Trailer

The Little Questions - Trailer

Why do so many people consider themselves an expert in communication? Is it an art or is it a profession?

Are there too many extroverts in PR? Is buying influence morally acceptable? Is it immoral to…

00:02:05  |   Tue 06 Jul 2021
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