Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.
This time we’re discussing pitches. Not the dark, viscous residue from tar, or the frantic movements of a ship in high seas but the arduous process that companies use to choose their advisors.
They a…
It’s an unusual relationship, the one between the corporate affairs director and the CEO. Aside from perhaps the CFO, you get a lot more time with him or her than any other member of the leadership t…
On this edition of The Little Questions podcast we are out on the road to chat to Amanda Blanc, the Group CEO of insurance giant, Aviva. During this wide ranging interview we discuss her views on con…
Media training is part of the world we live in these days. We’ve all seen those car crash interviews, and many of us have been relieved it wasn’t our CEO giving the disastrous performance. So many in…
“Those who can, do; those who can’t, teach” is often unfairly said about educators. And, similarly, about consultants! In the world of comms and corporate affairs, there is a steady exchange of peopl…
We live in woke times. What started as a way to show one's awareness of social and especially racially motivated injustices has itself been culturally appropriated by a myriad of other groups and cau…
A mastery of words is an essential part of what we do in Communications. We must be able to write clearly and concisely to ensure we’re understood. However has the profession lost the ability to writ…
Are there too many extroverts in PR? Is buying influence morally acceptable? Is lobbying a good or a bad thing? We chat about the industrialisation of lobbying. Is it immoral to lobby? Thorny issues …
Why do so many people consider themselves an expert in Communications? Is it an art or is it a profession?
In this episode we discuss the dabblers - the people who think they can do our jobs purely b…
Why do so many people consider themselves an expert in communication? Is it an art or is it a profession?
Are there too many extroverts in PR? Is buying influence morally acceptable? Is it immoral to…