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The Little Questions - Podcast

The Little Questions

Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.

Business News Advice Management Marketing Leadership
Update frequency
every 16 days
Average duration
29 minutes
Episodes
90
Years Active
2021 - 2025
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Has comms lost its edge?

Has comms lost its edge?

Is comms becoming a bit too corporate?

We still spot trouble before it hits. We still know what plays in the media, what won’t land with the public, and how to read the room better than anyone else o…

00:20:36  |   Wed 03 Sep 2025
101 Things We Think a Corporate Affairs Professional Should Know

101 Things We Think a Corporate Affairs Professional Should Know

For our summer special, we’ve assembled a list of what we believe to be the most important things effective Corporate Affairs practitioners need to know – blending practical lessons, shared wisdom fr…
00:27:08  |   Wed 23 Jul 2025
Flatpack PR genius, Corporate Transaction puns and a massive Lollypop Man PR fail

Flatpack PR genius, Corporate Transaction puns and a massive Lollypop Man PR fail

Welcome to another meander through the stories, people and events that have caught our attention in the past few weeks. From creating new world championships, to doctored sweets, and the lambasted lo…

00:30:47  |   Wed 02 Jul 2025
Logo, legacy, or laundering - what is sponsorship?

Logo, legacy, or laundering - what is sponsorship?

The Beatles once sang that money can’t buy you love. However, spent in the right way, and on the right thing, it would seem it can buy you the attention and potentially even adoration of thousands, n…

00:24:46  |   Wed 11 Jun 2025
In Conversation with Simon French, Chief Economist

In Conversation with Simon French, Chief Economist

On this edition of The Little Questions we're joined by Simon French, Chief Economist and Head of Research at Panmure Liberum.    In a wide ranging conversation, we discuss how recent macro-economic …
00:32:21  |   Wed 21 May 2025
Topical Times in March and April

Topical Times in March and April

The world is in turmoil, so it feels like it’s the right time for the PR professionals to get involved. It also feels like the right time to use Lenin’s famous quote – "there are decades where nothin…

00:21:53  |   Wed 30 Apr 2025
The fly on the wall workplace documentary

The fly on the wall workplace documentary

By rights, the fly-on-the-wall workplace documentary should have died a death the moment The Office became a hit. At that time, BBC shows like Airport, set in Heathrow, and Life of Grime about enviro…

00:22:56  |   Wed 09 Apr 2025
Ringing in the changes – employee engagement

Ringing in the changes – employee engagement

Until the late 1980s, if the subject of engagement was raised at work, it was usually to sign a card and chuck in a quid for Terry in Accounts who’d just popped the question to Mandy in the typing po…

00:26:50  |   Wed 19 Mar 2025
Corporate communications in the second age of Trump

Corporate communications in the second age of Trump

Trump is back. And back with a bang.

Be it old age or the fog of Covid but Little Questions had forgotten quite how discombobulating the stream of consciousness from the 47th President of the United …

00:23:13  |   Wed 26 Feb 2025
Leaking

Leaking

You can picture the scene - you have spent the last three months speaking to your ExCom and corporate finance team about your company’s biggest acquisition to date. This will fundamentally transform …
00:30:23  |   Wed 05 Feb 2025
Gazing into our Comms Crystal Ball

Gazing into our Comms Crystal Ball

2025 marks our 4th year providing hopefully useful snippets of wisdom for all things Comms, Corporate Affairs and PR-related. Given the New Year, we decided to look forward and consider who has some …

00:27:06  |   Wed 15 Jan 2025
Who are our PR heroes and villains of 2024?

Who are our PR heroes and villains of 2024?

Welcome to the third annual Little Questions PR heroes and villains. This is our excuse to look back over the year that almost was and consider who nailed their comms and who jumped straight into the…

00:44:00  |   Wed 11 Dec 2024
The wisdom of the elders

The wisdom of the elders

Well into our fourth year of podcasting here at The Little Questions, we’ve been fortunate to have some excellent guests visit our virtual broom cupboard and share with us a little of their wisdom. F…

00:24:21  |   Wed 27 Nov 2024
Working People and Dodgy Desk Research

Working People and Dodgy Desk Research

In this episode we consider why it’s so difficult to define a working person (as our government is finding out) and we consider if the days of PRs doing ‘dodgy’ desk research is over.

We'll discuss t…

00:26:46  |   Wed 06 Nov 2024
It wasn't like that in our day - addressing the productivity puzzle

It wasn't like that in our day - addressing the productivity puzzle

It would seem that many of the ills which today befall the UK are apparently linked to how productive or otherwise we are at work, individually, and collectively as a nation. Apparently we're just no…

00:23:43  |   Wed 16 Oct 2024
Resetting the ‘doom & gloom’ narrative – how PR can show the way to sunny uplands

Resetting the ‘doom & gloom’ narrative – how PR can show the way to sunny uplands

It’s that time of year again. The sunshine grows weaker, birds and non-Doms fly south for warmer climes and the political parties gather in seaside towns to moan about the state of the nation and eac…

00:31:22  |   Wed 25 Sep 2024
CEO Special - with Henry Engelhardt

CEO Special - with Henry Engelhardt

About 15 years ago, frustrated by his inability to persuade his leaders at the time to use real language when communicating financial results, Apella's Andrew Brown tried to find other firms that off…

00:48:47  |   Wed 04 Sep 2024
All the world’s a stage; with special guest David Solomon

All the world’s a stage; with special guest David Solomon

‘Content is king’ has been our clarion call on many a podcast. What we often leave out is the equally important point of how you say something, as well as when you say it and where.

As Corporate Af…

00:43:13  |   Wed 31 Jul 2024
Getting meaningful insight from data – the ongoing problem for Corporate Affairs

Getting meaningful insight from data – the ongoing problem for Corporate Affairs

We’ve talked about the many great things that Comms and Corporate Affairs professionals bring to an organisation – clarity of message, bringing the outside in, creativity and so on. However, one area…

00:30:02  |   Wed 10 Jul 2024
Election Special

Election Special

Like us at Little Questions you’re probably keeping, at the very least, a partial eye on how the election is playing out. So, this time, we’re going to focus this episode on said general election. 

00:32:24  |   Wed 19 Jun 2024
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