The Little Questions

Penny James has a 30 year career at, and leading, some of the world’s largest financial institutions. 

A Chartered Accountant by training, from Chief Risk Officer at the Pru she joined Direct Line in…

This is another of our topical episodes where two aged, bitter and sceptical Comms practitioners try to make sense of the stuff that’s been making the headlines over the last few weeks. And hopefully…

"The brand is our promise, our reputation is how well we live up to it. Or not."

Is that really the case? Is it that binary? Isn’t branding all about design and badges – the colours and shapes we can…

At the Little Questions, we’re always at the forefront of current events – whether that’s the Great Fire of London or the Battle of Hastings, we’re ready to chew the topical cud on all manner of thin…

In the world of communications, it pays to be current. Whether you are working in-house or at an agency, being the first to say “But have you read that piece in the FT today?” makes you appear as tho…

Having a coach in business is a relatively new phenomenon and in Corporate Affairs, arguably even rarer. 

But could having a great coach be what takes you and your corporate affairs team from pretty …

The world is changing. There appears to be an increasing reluctance amongst CEOs and senior leaders to engage with mainstream business and financial media. From the corporate world’s perspective, yo…

There's no I in team but there is a me. So goes the schoolboy humour level adage.

We come together in teams because, as the entire sweep of human history has taught us, we can achieve a hell of a lot…

We’re back again for another chew through the cud that is corporate communications.

It’s been a while since our last one so there is much for us to consider. 

Amongst several items of fluff we’re goi…

One of the longest running game shows on UK TV was Family Fortunes. For more than 40 years, families would compete for big cash prizes, trying to second guess what the Great British Public had answer…

We all have our Christmas traditions don’t we? That film you just have to watch every Christmas Eve, Carol singing in the village square, setting up the nativity, betting when Great Uncle Albert will…

After the roaring success of our October “chew through the topical comms cud” we’re back again to cast a critical eye over what was November. 

We are going to have a look at: enquiries, unexpected co…

Everyone loves a party don’t they? A gathering where you can have a good catch up with those you haven’t seen for ages. Make new friends, trade gossip, learn something new and perhaps even let your h…

We've decided to go all topical in this episode. What has been happening in our world of PR and comms? How has our profession been advising on some of the current issues? Would we have handled these …

This week's podcast episode was influenced by a chance remark about a haircut... 

Once upon a time, in a land far, far away, a CEO of a large corporation knew the corner office was theirs for as long…

Apella Advisors Parter, Andrew Brown: "Early on in my comms career I was taught that conflict, strife, disagreement – that’s fundamentally what people are interested in and what helps our journalist …

On this episode of The Little Questions, we are joined by one of our industry's most respected practitioners, Basil Towers. Basil has been advising organisations on how to be trusted for 40 years. He…