Welcome to The Little Questions podcast from Apella Advisors. In each episode, we tackle a critical little question, covering topics from across the world of communications, corporate affairs and beyond.
This week, we discuss the horrifying world of the cyber breach. Trust and loyalty are fragile at the best of times, but the risks of causing serious damage to your brand, reputation and business are …
Following the Russian invasion of Ukraine, UK-based consultants were placed in the national spotlight for ties to Russian entities.
The press focused on how consultants in the law and PR for example,…
Today the Little Questions Podcast has an interview with Mark Kleinman, SKY News’ Business Editor. Mark is a well-known and respected business journalist, a columnist for CityAM and winner of the 202…
The relationships between a Corporate Affairs Director and the senior leadership of their organisation are arguably the most important they’ll manage during their time in the role.
Positioning the C…
With the digital world growing and increasing its domination of our lives, some have for years been calling time on traditional media; Microsoft CEO Steve Ballmer once described it as “a dead man wal…
If you get to the end of your career and you’ve never worked for a firm that has either acquired or been acquired you will very much be the exception.
This week, on the Little Questions Podcast we'r…
The company and agency relationship should be the perfect embodiment of symbiosis. Mutual productivity for the benefit of all. Happy days! For those working either side of the fence, that’s not alway…
On this edition of The Little Questions we’re talking to Alison Brittain, the Chief Executive Officer of Whitbread - a company known for owning brands such as Premier Inn, Bar + Block and Beefeater. …
This week, on The Little Questions Podcast, we look at the art of storytelling in business.
For many years, observers have encouraged corporates to embrace the art of storytelling. To drop the corpo…
Historically, the preserve of dictators, generals, crusties, and politicos, campaigning is now a tool that’s been adopted by marketers, communicators, and ever…
So what exactly is ESG? The airwaves are full of it, Boardrooms are awash with it, …
How hard is it to say sorry? This week, The Little Questions podcast looks into the world of the corporate apology.
If we’ve done something wrong, or more relevant to our specific discussion, if the …
A panel of industry experts joined us for Little Questions Live in front of a studio audience at the RSA in London. On this special edition of the podcast we discuss the relationship between a CAD an…
Christmas is nearly upon us and in the best traditions of the holiday season broadcasters are gathering up all their best bits from the year and packaging it up into a highlights reel.
We didn’t wan…
Corporate Affairs is a key driver of an organisation’s success, when done well. And done badly, the consequences can be all too, painfully, visible. All team members play a critical role in making su…
Today we consider the extent to which we live in a post-truth age. We are quite literally going to talk bullshit, described by Jon Lovett, a former advisor to Clinton and Obama, as “one of the greate…
It’s time for some honesty amongst friends. Compared to other corporate functions, comms has never really been particularly good when it comes to measuring and reporting on the value of what we do. F…