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The Leveraged Business: Earn More, Work Less, Grow Faster - Podcast

The Leveraged Business: Earn More, Work Less, Grow Faster

How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level? From start up to scaling up, on The Leveraged Business podcast we talk about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business in the digital marketplace.

If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, slammed with work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you.

Hosted by Dr Jay Allyson, CEO Belanda Consulting & Education Services, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, along with some awesome guests, the podcast aims to help you achieve true freedom and independent success working smarter not harder. We share how you can to build, market, grow and scale a professional services or agency business without drama, stress or overwhelm to help you gain competitive advantage, exit the revenue rollercoaster, reclaim your work-life balance and make an impact.

To continue the conversation and be part of our online community, join us at facebook.com/groups/TheLeveragedLivingClub. And for all the resources and links that go with the show, hop over to LeveragedBusinessPodcast.com.

Sales Marketing Entrepreneurship Coaching Success Business
Update frequency
every 13 days
Average duration
33 minutes
Episodes
127
Years Active
2020 - 2025
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106 Rising Resilient Series Guest Mia Sindolic on Developing Intuitive Communication, Compassion and a Culture of Adventure

106 Rising Resilient Series Guest Mia Sindolic on Developing Intuitive Communication, Compassion and a Culture of Adventure

Why are professionals burning out while they give the best of themselves to help others? 

Addressing this question is a key driver for my guest today, Mia Sindolic. After a career as a paediatric den…

00:38:19  |   Fri 29 Mar 2024
105 Rising Resilient Series with Guest Margo Mansfield on Emotional Mastery and Healing from Trauma

105 Rising Resilient Series with Guest Margo Mansfield on Emotional Mastery and Healing from Trauma

In this episode, I interview Margo Mansfield, an internationally known speaker, master trainer, mentor, and organization development consultant. Margo is a leader in emotional mastery, helping indivi…

00:36:01  |   Fri 15 Mar 2024
104 How to Use Positive Psychology to Build Self-Confidence and Achieve Career Goals - Interview with Life Coach Linda Lalicata

104 How to Use Positive Psychology to Build Self-Confidence and Achieve Career Goals - Interview with Life Coach Linda Lalicata

As entrepreneurs, we're highly driven, we're committed to the impact that we have, we push ourselves. And we beat ourselves up a lot. It's what drives us, but it also can cause a lot of burnout and s…

00:30:59  |   Fri 01 Mar 2024
103 Rising Resilient Series Guest Melanie Hussell on Building Resilience through Courage and Self-Belief

103 Rising Resilient Series Guest Melanie Hussell on Building Resilience through Courage and Self-Belief

My guest for Rising Resilient today is Melanie Hussell, founder and CEO of Melanie Hussell Communications. Melanie's brilliance is in helping business leaders create and deliver powerful presentation…

00:18:37  |   Fri 16 Feb 2024
102 Rising Resilient Series: Coping and Empowerment - Guest Interview with Dr Carmen Morrison

102 Rising Resilient Series: Coping and Empowerment - Guest Interview with Dr Carmen Morrison

My first guest for this special podcast series Rising Resilient is Dr. Carmen Morrison.  Specialization: Parenting, Brain Health, Relationships, Mind-Body Nutrition, she has a Ph.D. in Clinical Psych…

00:39:41  |   Fri 02 Feb 2024
101 Rising Resilient Series Intro - Principles and Practices for Building Entrepreneurial Resilience

101 Rising Resilient Series Intro - Principles and Practices for Building Entrepreneurial Resilience

Resilience is the cornerstone upon which success is built. As entrepreneurs, we possess an unwavering commitment to making an impact in the world. We push ourselves relentlessly, working tirelessly t…

00:26:53  |   Fri 19 Jan 2024
100 Fostering, Celebrating and Leveraging Success in Entrepreneur Resilience

100 Fostering, Celebrating and Leveraging Success in Entrepreneur Resilience

It’s the 100th episode and three-year anniversary of the show. And we are celebrating. For 2024, we’re launching a fantastic new series for the podcast – all about one of the key cornerstones of succ…

00:14:43  |   Fri 22 Dec 2023
099 Survive and Thrive in the Age of AI PART 3 How to Future Proof Your Online Courses

099 Survive and Thrive in the Age of AI PART 3 How to Future Proof Your Online Courses

For the third part of this series focused on surviving and thriving in the age of AI, we address the proliferation of online courses created using Artificial Intelligence (AI), the impact of AI on ed…

00:29:53  |   Fri 24 Nov 2023
098 Survive and Thrive in the Age of AI PART 2 Using AI Tools to Boost Sales and Marketing

098 Survive and Thrive in the Age of AI PART 2 Using AI Tools to Boost Sales and Marketing

Whether you're a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our worl…

00:42:34  |   Fri 10 Nov 2023
097 Survive and Thrive in the Age of AI - PART 1 Opportunities Limitations and Business Use Cases for AI and ChatGPT

097 Survive and Thrive in the Age of AI - PART 1 Opportunities Limitations and Business Use Cases for AI and ChatGPT

There's no ignoring or denying the power of AI in business. It's an incredible way to help with many of the operational parts of running a business including content, copy, processes, customer suppor…

00:32:56  |   Fri 27 Oct 2023
096 Harmonising Content and Copy to Drive Sales Across the Customer Journey

096 Harmonising Content and Copy to Drive Sales Across the Customer Journey

When you're looking at content and copy in your marketing, have you ever really thought about the job each is doing to drive sales across the customer journey?

Defining the purpose, audience and occa…

00:27:01  |   Fri 06 Oct 2023
095 Ten Seasonal Living Strategies to Cope with the End of Summer Blues

095 Ten Seasonal Living Strategies to Cope with the End of Summer Blues

If you’re feeling the end-of-summer blues, I hear you – I’m noticing my mood is lower than usual. It can be challenging with our social and work interactions to rise above it.

The end-of-summer blues…

00:17:25  |   Fri 22 Sep 2023
094 Elevate Your Content Marketing – Part 2 Best Content Planning Practices that Increase SEO, Drive Organic Traffic and Generate Targeted Leads

094 Elevate Your Content Marketing – Part 2 Best Content Planning Practices that Increase SEO, Drive Organic Traffic and Generate Targeted Leads

In this second episode focusing on content marketing, we explore ways to elevate your content performance, moving onto the heavy lifting part, and that's to use content planning practices to increase…

00:20:00  |   Fri 15 Sep 2023
093 Elevate Your Content Marketing - Part 1 Creating Customer Centric Content that Converts

093 Elevate Your Content Marketing - Part 1 Creating Customer Centric Content that Converts

In this two-part series, we are tackling a very big area of our business development endeavours, and that is developing your content marketing strategy. There's a lot I want to share with you about c…

00:22:14  |   Fri 01 Sep 2023
092 Leveraging the Power of an ICA - Part 3 Using An Avatar to Improve Marketing Success with Customer Centric Content Planning and Resonant Copywriting

092 Leveraging the Power of an ICA - Part 3 Using An Avatar to Improve Marketing Success with Customer Centric Content Planning and Resonant Copywriting

In this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. This helps align what you write about, …

00:28:56  |   Fri 18 Aug 2023
091 Leveraging the Power of an ICA - Part 2 Creating a Buyer Persona as Your Ideal Customer Blueprint

091 Leveraging the Power of an ICA - Part 2 Creating a Buyer Persona as Your Ideal Customer Blueprint

In the second of this two parter for defining your ideal customer avatar (ICA), we will walk through easy-to-use frameworks and an exercise to create your buyer persona. Whether you work with individ…

00:39:53  |   Fri 04 Aug 2023
090 Leveraging the Power of an Ideal Client Avatar Part 1 What is an ICA and Why You Need to Define Your Ideal Customer

090 Leveraging the Power of an Ideal Client Avatar Part 1 What is an ICA and Why You Need to Define Your Ideal Customer

Getting super clear on your ideal client avatar will drive every aspect of your business and enable you to communicate your message and offer with total ease and authenticity.

A common error I find w…

00:44:39  |   Fri 21 Jul 2023
089 Managing Distractions Part 2 Wrangling Email, Social Media and Household Chores

089 Managing Distractions Part 2 Wrangling Email, Social Media and Household Chores

Distractions are everywhere. From the decidedly-digital like social media (it is technically work, right?) to the very-analogue (like spying on the neighbours – because you do not need to know that t…

00:25:03  |   Fri 30 Jun 2023
088 Managing Distractions to Boost Business Productivity - Part 1 Why Most Entrepreneurs Struggle with Distraction

088 Managing Distractions to Boost Business Productivity - Part 1 Why Most Entrepreneurs Struggle with Distraction

One of the best things about being an entrepreneur Is that you create the rules. While that sounds great on paper, the truth is most of us don’t actually have any ‘rules’ when it comes to how, when o…

00:37:56  |   Fri 16 Jun 2023
087 Mastering Discovery Calls: Sales Strategies for Effective Conversations that Increase Client Conversions

087 Mastering Discovery Calls: Sales Strategies for Effective Conversations that Increase Client Conversions

If you're looking to improve sales conversions for your consulting, coaching or training business, in today's episode we'll discuss one of the most crucial aspects of client conversion - the discover…

00:28:32  |   Fri 26 May 2023
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