How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level? From start up to scaling up, on The Leveraged Business podcast we talk about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business in the digital marketplace.
If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, slammed with work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you.
Hosted by Dr Jay Allyson, CEO Belanda Consulting & Education Services, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, along with some awesome guests, the podcast aims to help you achieve true freedom and independent success working smarter not harder. We share how you can to build, market, grow and scale a professional services or agency business without drama, stress or overwhelm to help you gain competitive advantage, exit the revenue rollercoaster, reclaim your work-life balance and make an impact.
To continue the conversation and be part of our online community, join us at facebook.com/groups/TheLeveragedLivingClub. And for all the resources and links that go with the show, hop over to LeveragedBusinessPodcast.com.
Why are professionals burning out while they give the best of themselves to help others?
Addressing this question is a key driver for my guest today, Mia Sindolic. After a career as a paediatric den…
In this episode, I interview Margo Mansfield, an internationally known speaker, master trainer, mentor, and organization development consultant. Margo is a leader in emotional mastery, helping indivi…
As entrepreneurs, we're highly driven, we're committed to the impact that we have, we push ourselves. And we beat ourselves up a lot. It's what drives us, but it also can cause a lot of burnout and s…
My guest for Rising Resilient today is Melanie Hussell, founder and CEO of Melanie Hussell Communications. Melanie's brilliance is in helping business leaders create and deliver powerful presentation…
My first guest for this special podcast series Rising Resilient is Dr. Carmen Morrison. Specialization: Parenting, Brain Health, Relationships, Mind-Body Nutrition, she has a Ph.D. in Clinical Psych…
Resilience is the cornerstone upon which success is built. As entrepreneurs, we possess an unwavering commitment to making an impact in the world. We push ourselves relentlessly, working tirelessly t…
It’s the 100th episode and three-year anniversary of the show. And we are celebrating. For 2024, we’re launching a fantastic new series for the podcast – all about one of the key cornerstones of succ…
For the third part of this series focused on surviving and thriving in the age of AI, we address the proliferation of online courses created using Artificial Intelligence (AI), the impact of AI on ed…
Whether you're a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our worl…
There's no ignoring or denying the power of AI in business. It's an incredible way to help with many of the operational parts of running a business including content, copy, processes, customer suppor…
When you're looking at content and copy in your marketing, have you ever really thought about the job each is doing to drive sales across the customer journey?
Defining the purpose, audience and occa…
If you’re feeling the end-of-summer blues, I hear you – I’m noticing my mood is lower than usual. It can be challenging with our social and work interactions to rise above it.
The end-of-summer blues…
In this second episode focusing on content marketing, we explore ways to elevate your content performance, moving onto the heavy lifting part, and that's to use content planning practices to increase…
In this two-part series, we are tackling a very big area of our business development endeavours, and that is developing your content marketing strategy. There's a lot I want to share with you about c…
In this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. This helps align what you write about, …
In the second of this two parter for defining your ideal customer avatar (ICA), we will walk through easy-to-use frameworks and an exercise to create your buyer persona. Whether you work with individ…
Getting super clear on your ideal client avatar will drive every aspect of your business and enable you to communicate your message and offer with total ease and authenticity.
A common error I find w…
Distractions are everywhere. From the decidedly-digital like social media (it is technically work, right?) to the very-analogue (like spying on the neighbours – because you do not need to know that t…
One of the best things about being an entrepreneur Is that you create the rules. While that sounds great on paper, the truth is most of us don’t actually have any ‘rules’ when it comes to how, when o…
If you're looking to improve sales conversions for your consulting, coaching or training business, in today's episode we'll discuss one of the most crucial aspects of client conversion - the discover…