The Level 10 Contractor Daily Podcast

Today's episode - "The Platitude Trap". Some of what you’re going to learn today is AWESOME stuff that, quite frankly, just isn’t talked about that much any more at Level 10 Contractor anymore. You’r…

Rich loves him some financing. So, today he’s going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He’ll go through a script for …

Today's episode is a strategy session. The Client had a question about Pay-Per-Click landing pages, and specifically, what kind of information should go on it. As you’ll hear, there’s no one-size-fit…

Rich shares about having the perspective to deal with the inevitable hard things that are going to hit all of us sooner or later in life… and how to handle them without becoming angry with God.

On …

Today’s episode is all about getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos say things that speak directly to your identity, so that those …

This one starts off as a strategy call… where you’ll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causi…

In this Throwback Thursday episode, Rich teaches that there are fundamentals in marketing that never change, but you may need to adapt your tactics to break away from the status quo in order to achie…

Rich is going to talk about “Feel Good Ads.” As you develop your identity, you’re going to want to give people an idea that you’re not just a good company, but that you’re also good PEOPLE.

Schedul…

In today’s podcast, Rich is going to tell you about a time when he went out to meet a new client to conduct an Identity Consultation. They invited him to come to their monthly “all-company meeting,” …

Today we have a strategy call between Rich and a guy who runs a solar company in California. When Rich brings up the topic of identity, the guy agrees in principle that Identity is important… but the…

On today’s podcast, Rich tells a couple of stories about his own family and friends, as well as one about a 1990s infomercial star… and the common connection in all three stories--people who had lost…

Rich is going to be talking to Level 10 Contractor COO Bryan Bauman about a new client website the company just launched… you can find it at XteriorPro.com to follow along with the conversation.

Cl…

On Today's episode, Rich talks about Your "Bread and Butter". Your bread and butter are all the marketing activities that you engage in that reliably and consistently bring you leads. What Rich is re…

Today’s podcast is… you guessed it… the Psychology or Marketing, Part 2. This time around, Rich is going to cover the topics of Accelerated Discontentment… which is 100% an absolute must listen. Then…

Today Rich is going to talk about raising your prices so you can afford to build your brand. He’s talk about your Ignition Code--which is all about having the swagger that comes with KNOWING you’re t…

In this podcast, you’re going to learn a LOT about branding, and every single word is specific to remodeling and home services contractors. He’s going to talk about why branding is so rare in this in…

On Today's episode, you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. This is the same clie…

Today Rich is going to explore the topic of being either an accuser… or an advocate… and why, all things considered, being an advocate is probably better.

Dana's version of the Macaron

Make sure yo…

In today’s episode, Rich will share about taking a $5,000 a month proposal from a radio station in Chicago and negotiating it down to less than $3,500 a month… while getting more spots, bumping the 3…